Redwood City, CA
Product M...
• Implemented new processes for coordination of marketing deliverables across entire suite (10+ product groups) for Genesy...
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  • Hi Sean,
    I just sent you a connect on Linkedin. When I spotted your resume, I think you might be interested in a position that I'm representing. Feel free to reach out to me.. I'd love to share the details with you.
    Marian Vance
    DIamond Employment Solutions, LLC
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  1. 1. SEAN L. O'CONNELL Redwood City, CA 650-464-7019 EXPERIENCE IBM Product Marketing, Enterprise Marketing Management (EMM), 2012 – present Product marketing liaison lead with Smarter Commerce and SmartCloud teams for Enterprise Marketing Management (EMM) solutions, consisting of acquisitions Coremetrics (2010), Unica (2010), Tealeaf (2012) and DemandTec (2012) • Social media evangelist via Twitter and LinkedIn • Project managed 70+ Market track session presentations, including speakers and scheduling, for IBM Smarter Commerce Global Summits Orlando (2012) and Nashville (2013) • Presented solution overviews and product demos at tradeshows/conferences including IBM Smarter Commerce Global Summits and Forrester's Forum For Marketing Leaders Los Angeles; featured speaker at IBM roadshow event “Generation C: Connected Marketer Tour” Partner Marketing, WebSphere Cast Iron Cloud integration, 2010 - 2012 ISV partner marketing lead for Cloud/SaaS application integration solutions • ISV partner sales training including sales tools development (i.e. live sales training, sales presentation, solution brief collateral, pre-recorded demo, and pre-recorded sales overview) • Updated Cast Iron ISV “PoweredBy” partner program sales presentation, solution overview, website, and podcasts Cast Iron Systems (acquired by IBM) Product Marketing, 2008 - 2010 Product marketing lead for Cloud/SaaS application integration solutions; reported to VP Product and Partner Marketing • Developed joint marketing initiatives with Cloud/SaaS leaders including, Oracle, Google, NetSuite, RightNow, Astadia, etc. • Created and evangelized messaging/positioning including webinars (Cast Iron bi-weekly, Oracle & XTG, Astadia & AmerisourceBergen, Grizzard, OSI Systems), tradeshows/user groups ( Cloud Tour Austin; San Francisco, Silicon Valley, and Philadelphia; RightNow Summit; RightNow Los Angeles; IBM Impact Partner Forum; Astadia Connecting the Clouds Tour; Centerstance Portland), collateral, customer case studies, and Cast Iron website • Created and delivered field sales tools and training including presentations, demos, ROI/TCO tools, competitive analysis, pricing calculators, proposal templates, etc. • Managed company-wide marketing transition to as-a-service Cloud solution from on-premise appliance • Increased innovation/collaboration/productivity of Marketing team through use and training of on-line/virtual wiki (Confluence) Cisco Systems Solutions Marketing, Unified Communications Customer Contact Business Unit (CCBU), 2004 - 2008 First product marketing hire for new Unified Communications Customer Contact Business Unit (CCBU); reported to VP Product Marketing • Created and executed first formal global marketing plans that helped to drive 50% consecutive annual revenue growth for Cisco’s new contact center business unit (CCBU) • Executed multiple aspects of global marketing strategy including product launch, messaging/positioning, analyst relations (AR), public relations (PR), Website, sales tools, events, and speaking opportunities • Managed annual global marketing budget resulting in positive return-on-investment (ROI) realized in increased demand generation to support field sales efforts • Increased Web presence via innovative on-line seminars, advertising, website, search engine optimization (SEO), blogs, and podcasts • Developed new processes for cross-functional communications, including use of internal wiki, leading to more rapid concept to delivery for marketing programs Genesys Telecommunications (acquired by Alcatel) Product and Channel Marketing, 2000 - 2004 First product/partner marketing hire for new Genesys Express mid-market solution; reported to VP Product Marketing • Led global marketing efforts for launch of new mid-market business unit with 50% quarterly revenue growth • Responsible for marketing efforts to support launch of new Genesys software adapter for Microsoft CRM solutions • Developed market positioning/messaging including extensive competitive and pricing analysis
  2. 2. • Implemented new processes for coordination of marketing deliverables across entire suite (10+ product groups) for Genesys enterprise software applications product launch Field Marketing, 1999 - 2000 Provided direct sales support to Telco account executives for enterprise products • Coordinated corporate resources and ensured the appropriate marketing materials were presented to customers and prospects at the right time in the sales cycle • Launched first global lead generation webcast at Genesys, designed to promote partnership between BroadVision and Genesys Nortel Networks Product Management, 1997 - 1999 Product Management lead for Symposium Call Center Server Release 1.1 • Balanced time-to-market, market requirements, and customer satisfaction criteria to successfully introduce next generation, client-server software technology for call centers • Managed development of external beta customer sites including Time Warner, CN Rail and PC Connection EDUCATION Babson College (F.W. Olin Graduate School of Business) Master of Business Administration (MBA) University of Massachusetts Amherst Bachelor of Science (BS), Mechanical Engineering