Cast Iron PoweredBy Partner Program Update

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  • To set the agenda, we’d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  • To set the agenda, we’d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  • Add a BRIEF company profile in this slot according to this format
  • To set the agenda, we’d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  • Now that we have a good view of your company’s current integration needs, I’d like to briefly highlight some relevant facts about Cast Iron as a company. Early on, we identified ourselves as the #1 Cloud integration company. We can make this assertion as we’ve been around for nearly 10 years and have established our presence as thought-leaders in cloud integration– pioneering strategies and technology for SaaS and Cloud integration with specific emphasis and focus on speed and simplicity. We often use the tagline “integration in days” because we have many case studies and proof points where we have done just that. In total, we have thousands of customer integrations, successfully connecting cloud and on-premise applications Our success in solving these integration issues has led to consistent growth as a company, in no small part due to our satisfied customer base– evident in our retention rate of 96% (as well as 92% customer satisfaction). The speed, simplicity and effectiveness of our solution has resonated within the analyst community. And our technology itself is recognized as a best-in-class solution by a number of awards; all of which you can view on our website in detail. So, now that we’ve shown Cast Iron the company as an established, recognized leader in integration, let’s take a look at the solution itself.
  • The first and arguably most important point is the OmniConnect platform provides complete functionality to connect all applications in your enterprise. It is the only platform available that provides a complete flexibility in deployment options. In other words, you can build, run and manage an integration between applications such as SFDC and SAP and deploy it using a physical on-premise appliance, a virtual appliance, or completely in our multi-tenant cloud service. It is the only solution that allows for this choice of deployment using the same product and code-base interchangeably. Because of this, it is futureproof, meaning you can start off with one form-factor today, and easily move to another one over-time to scale to your IT strategies. The second advantage OmniConnect offers is total connectivity. This means not just industry leading SaaS and enterprise applications-over 150 to date, but every type of database, custom applications, web services and connectivity protocol. Another important feature is reusability. OmniConnect provides a user-friendly template-based approach via the Template Integration Process or TIP. These are templates of common integration scenarios which can be used as a starting-point for your integration projects. You are not alone in your integration needs and should not have to reinvent the wheel. OmniConnect gives you the benefit of previous success and best-practices available through our community of customers. Finally, this is one platform for all types of integration projects. You can use OmniConnect for data migration, process integration or even for UI mashups for taking relevant data from a backoffice application, such as SAP and displaying it witrhin a commonly used front-office application such as SFDC.
  • So, to quickly recap, the value of this complete solutions translates to lower risk, Saving time and costs associated with building and deploying connectors for each new project and having one platform for all types of integration projects means an increased ROI and lower TCO.
  • To set the agenda, we’d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  • What we’d like to do at this point is transition to a live demonstration of our product, to give you a real-time view of a scenario which mirrors the challenges you are facing. The goal here is to reiterate the value of real-time bi-directional integration accomplished through a simplified, user-friendly interface with the ability to reuse this information for future projects. We’d also like to highlight some key functionality along the way which are relevant to your particular integration project.
  • To set the agenda, we’d like to recap our understanding of your current integration challenges, then go into an overview of who we are and how our solution fits in with your specific scenario, and finally go into a live Demo of our solution, which will give you a view of the simplicity and value of our solution through an overview of some key capabilities.
  • It is because of the reliability that this complete functional set that the application vendors themselves trust Cast Iron to form strategic partnerships. In fact, he world’s leading cloud megabrands are partnering with Cast Iron; working closely with us to solve the issues of integration for their customers. We’re the only integration provider today that can provide the benefit of all these partnerships.
  • The third factor that sets OmniConnect apart from competing solutions is that it is proven with thousands of customer integrations and a wide portfolio of customer success cases. So, we can prove by previous success how we can solve your particular integration scenario.
  • A few quick examples of our proven success integrating applications which are relevant to your particular scenario: We see a number of organizations which had the need to connect their CRM system, in this case SFDC to various back-end ERP systems. I’d like to highlight the duration of these projects; as we can see, these large organizations, in many cases spanning multiple geographies, were able to accomplish enterprise application integration in just days.
  • To recap from the demo, we want to ensure you understand the value of the ability of our solution to accomplish your integration project. OmniConnect a proven solution; chosen by more SFDC customers than any other vendor. Not surprisingly, it is trusted not only by Salesforce.com, but by every other industry-leading application vendor in the world, who rely on us to be their strategic integration partner. And finally, OmniConnect is a complete solution, with a full feature-set that allows you to purchase one platform for your immediate integration needs, as well as providing the reusability and scalability for all your future integration projects. Thank you for your time, and with that, let’s open this up for any questions you may have.
  • Add a BRIEF company profile in this slot according to this format
  • Pre-Packaged Integration Points The first version of the Oracle EBS Connector supports Account / Customer Master Synchronization only. The three integration points implemented are: New Account in Salesforce.com -> New Customer in Oracle EBS New Customer in Oracle EBS -> New Account in Salesforce.com Changed Customer in Oracle EBS -> Update Account in Salesforce.com All three integration Points come pre-packaged with the Oracle EBS Connector, meaning that the needed Business Logic, Transformations, etc. automatically get deployed when installing the Connector.
  • Now that we have a good view of your company’s current integration needs, I’d like to briefly highlight some relevant facts about Cast Iron as a company. Early on, we identified ourselves as the #1 Cloud integration company. We can make this assertion as we’ve been around for nearly 10 years and have established our presence as thought-leaders in cloud integration– pioneering strategies and technology for SaaS and Cloud integration with specific emphasis and focus on speed and simplicity. We often use the tagline “integration in days” because we have many case studies and proof points where we have done just that. In total, we have thousands of customer integrations, successfully connecting cloud and on-premise applications Our success in solving these integration issues has led to consistent growth as a company, in no small part due to our satisfied customer base– evident in our retention rate of 96% (as well as 92% customer satisfaction). The speed, simplicity and effectiveness of our solution has resonated within the analyst community. And our technology itself is recognized as a best-in-class solution by a number of awards; all of which you can view on our website in detail. So, now that we’ve shown Cast Iron the company as an established, recognized leader in integration, let’s take a look at the solution itself.
  • Now that we have a good view of your company’s current integration needs, I’d like to briefly highlight some relevant facts about Cast Iron as a company. Early on, we identified ourselves as the #1 Cloud integration company. We can make this assertion as we’ve been around for nearly 10 years and have established our presence as thought-leaders in cloud integration– pioneering strategies and technology for SaaS and Cloud integration with specific emphasis and focus on speed and simplicity. We often use the tagline “integration in days” because we have many case studies and proof points where we have done just that. In total, we have thousands of customer integrations, successfully connecting cloud and on-premise applications Our success in solving these integration issues has led to consistent growth as a company, in no small part due to our satisfied customer base– evident in our retention rate of 96% (as well as 92% customer satisfaction). The speed, simplicity and effectiveness of our solution has resonated within the analyst community. And our technology itself is recognized as a best-in-class solution by a number of awards; all of which you can view on our website in detail. So, now that we’ve shown Cast Iron the company as an established, recognized leader in integration, let’s take a look at the solution itself.
  • That’s the high-level overview of what makes OmniConnect complete as an integration platform. But to further this point, we can take a moment to go over some details in functionality that organizations find necessary for successfully integrating their applications. Cast Iron took these functional requirements coming from the field and saw the deficit in the existing product offerings available in the market. It architected OmniConnect with the goal of providing complete functionality to meet the integration needs and requirements that IT and business were demanding. ***Note – at this point go over some key features your customer may have already specified in the RFP or pre-sales cycle.
  • Now…..Why did these 4 SaaS providers choose Cast Iron Systems? It was not only for the integration offering and the multiple deployment options, but also for the robust cross-functional enablement program that Cast Iron offers. SaaS Providers have reached out for help on generating demand for the integrated offering, for help with positioning and messaging integration to their market, help sell better with compelling sales tools and sales training in communicating the value of integration, to deliver pre-packaged, help Prof Services scope and deliver new systems. Furthermore they are looking for reusable prepackaged templates for the most common integration scenarios. This way, their services team can leverage these to reduce deployment times and increase margins. Cast Iron has differentiated itself in the integration world with its PoweredBy Cast Iron Program that is cross-functional across Marketing, Sales, Products and Services. I’d like to introduce Bob Peery from nGenera CIM, who is going to give you a real, practical perspective of how they’re using the CI Solution as well as leveraging the PoweredBy Program to solve integration challenges for its customers.
  • Cast Iron PoweredBy Partner Program Update

    1. 1. 2AgendaOur Understanding of Your NeedsCast Iron Integration Platform OverviewDemoPoweredBy Cast Iron Program Overview©2010 Cast Iron Systems, an IBM Company • Confidential
    2. 2. 3AgendaOur Understanding of Your NeedsCast Iron Integration Platform OverviewDemoPoweredBy Cast Iron Program Overview©2010 Cast Iron Systems, an IBM Company • Confidential
    3. 3. 4Our Understanding of Your Needs©2010 Cast Iron Systems, an IBM Company • Confidential
    4. 4. 5AgendaOur Understanding of Your NeedsCast Iron Integration Platform OverviewDemoPoweredBy Cast Iron Program Overview©2010 Cast Iron Systems, an IBM Company • Confidential
    5. 5. 6Cast Iron Overview©2010 Cast Iron Systems, an IBM Company • ConfidentialCorporate FactsFounded in 2001 by IntegrationIndustry ExpertsNow an IBM CompanyPioneered SaaS / Cloud IntegrationUnique focus on speed &simplicity — “Integration in Days”Thousands of customerintegrations14 consecutive quarters of growth96% customer retentionPatented TechnologyBuzz... The two most interesting features are thespeed of integration and the ease ofconnectivity…… will play a critical part in the growth,acceleration & acceptance of SaaS.Trusted
    6. 6. 7Cloud Application Use is Exploding19.4% CAGR©2010 Cast Iron Systems, an IBM Company • Confidential
    7. 7. 8Companies have both Cloud and On Premise ApplicationsAnd It’s Created a Hybrid WorldCloud ApplicationsHome-grownApplicationsPackagedApplications©2010 Cast Iron Systems, an IBM Company • Confidential
    8. 8. 9Which Demands IntegrationHome-grownApplicationsPackagedApplicationsIntegration Maximizes Value of Cloud InvestmentsCloud Applications©2010 Cast Iron Systems, an IBM Company • Confidential
    9. 9. 10Integration Maximizes Value of Cloud InvestmentsExisting Solutions are IncompletePeople intensiveOn-DemandRudimentary capabilitiesCloud is an afterthought©2010 Cast Iron Systems, an IBM Company • Confidential
    10. 10. 11©2010 Cast Iron Systems, Inc. • ConfidentialWhich Has Led to DissatisfactionSource: Saugatuck Technology Inc., 2009 Global User Survey; n=1793
    11. 11. 12And Companies Re-evaluatingthe Cloud©2010 Cast Iron Systems, an IBM Company • Confidential
    12. 12. 13People intensiveOn-DemandRudimentary CapabilitiesCloud is an AfterthoughtIntroducing the Complete PlatformCast Iron Integration Platform: Bridges the Cloud and On Premise Worlds©2010 Cast Iron Systems, an IBM Company • Confidential
    13. 13. 14Complete FlexibilityCast Iron Cloud2™Virtual AppliancesPhysical AppliancesComplete©2010 Cast Iron Systems, an IBM Company • ConfidentialTotal Connectivity Complete ReusabilityTIP ExchangeTIP Development KitTIP CommunityFor All Types of ProjectsUI MashupsProcess IntegrationData MigrationComplete Platform14
    14. 14. 15Complete FlexibilityComplete©2010 Cast Iron Systems, an IBM Company • ConfidentialTotal ConnectivityComplete PlatformComplete ReusabilityTIP ExchangeTIP Development KitTIP CommunityFor All Types of ProjectsUI MashupsProcess IntegrationData MigrationReduceRiskSave Up to 80%in Time& CostsIncreaseReturnSave Up to 50%in Time &Costs15Cast Iron Cloud2™Virtual AppliancesPhysical Appliances
    15. 15. 16AgendaOur Understanding of Your NeedsCast Iron Integration Platform OverviewDemoPoweredBy Cast Iron Program Overview©2010 Cast Iron Systems, an IBM Company • Confidential
    16. 16. 1710 Minute Demo©2010 Cast Iron Systems, an IBM Company • ConfidentialManageRunSaaS AppWhatWhatHowHowConfigure
    17. 17. 18AgendaOur Understanding of Your NeedsCast Iron Integration Platform OverviewDemoPoweredBy Cast Iron Program Overview©2010 Cast Iron Systems, an IBM Company • Confidential
    18. 18. 19How do youdevelop newintegrationofferings?How do you marketyour integrationofferings?How do you sellyour integrationofferings?How do you deliverand support yourintegrationofferings?But a Platform alone is not enough!©2010 Cast Iron Systems, an IBM Company. • ConfidentialHow do youdevelop newintegrationofferings?How do you marketyour integrationofferings?How do you sellyour integrationofferings?How do you deliverand support yourintegrationofferings?
    19. 19. 20How do youdevelop newintegrationofferings?How do you marketyour integrationofferings?How do you sellyour integrationofferings?How do you deliverand support yourintegrationofferings?PoweredBy Cast Iron©2010 Cast Iron Systems, an IBM Company. • ConfidentialIndustry’s only COMPLETE enablement program
    20. 20. 21PoweredBy Cast Iron: Products©2010 Cast Iron Systems, an IBM Company. • ConfidentialIndustry’s only COMPLETE enablement program
    21. 21. 22PoweredBy Cast Iron: Products200+ Connections− API & Web Services− Database/Flat Files150+ Templates− 100% Canned− 80% Configurable− 60% CustomYour Partners− Development Program− Validation Program− Implementation Program©2010 Cast Iron Systems, an IBM Company. • Confidential
    22. 22. 23PoweredBy Cast Iron: Marketing©2010 Cast Iron Systems, an IBM Company. • ConfidentialIndustry’s only COMPLETE enablement program
    23. 23. 24PoweredBy Cast Iron: MarketingBranding Options− Press release− Cast Iron Website− PoweredBy Logo AccessCommunity Exposure− Your Connector− Your TIPs (Optional)− Webinars− Case StudiesTarget New Markets− New Segments− New Offerings©2010 Cast Iron Systems, an IBM Company • ConfidentialAdd Press Release
    24. 24. 25PoweredBy Cast Iron: SalesIndustry’s only COMPLETE enablement program©2010 Cast Iron Systems, an IBM Company • Confidential
    25. 25. 26PoweredBy Cast Iron: SalesSales Training− Your field− Our fieldCustomized SalesToolkit− Presentation− Collateral− Cheat sheetCustomized SEToolkit− Demo− Scoping©2010 Cast Iron Systems, an IBM Company • ConfidentialSales Training− Your field− Our fieldCustomized SalesToolkit− Presentation− Collateral− Cheat sheetCustomized SEToolkit− Demo− Scoping
    26. 26. 27PoweredBy Cast Iron: ServicesIndustry’s only COMPLETE enablement program©2010 Cast Iron Systems, an IBM Company • Confidential
    27. 27. 28PoweredBy Cast Iron: Services©2010 Cast Iron Systems, an IBM Company. • ConfidentialProven Methodology & BestPracticesFeasibility & ScopingStaffing for Client EngagementClassroom training coursesClient shadow programPersonnel CertificationTesting: Basic and Advanced
    28. 28. 29©2010 Cast Iron Systems, an IBM Company • Confidentials Trusted29
    29. 29. 30©2010 Cast Iron Systems, an IBM Company • Confidentials©2010 Cast Iron Systems, Inc. • ConfidentialProven
    30. 30. 31©2010 Cast Iron Systems, an IBM Company • Confidentials PoweredBy Results31
    31. 31. 32Example: Compliance & Payment IntegrationERPTAXServicesGarnishment ServicesPrint ServicesIntegration Needs• Data migration from ERPPayroll systems• Access to new markets withconnectivity to Mid-MarketERP system• Consistent Client Delivery• Bundled Integration ServiceOfferings• Ability to quickly change/addnew TAX laws to integrations©2010 Cast Iron Systems, an IBM Company • ConfidentialWorlds Largest Business Outsourcing Solutions Provider
    32. 32. 33Results and Benefits• Sales team ability to sell intonew markets with Mid-MarketERP end points• Reduce implementation timesfrom weeks to days• Consistent quality customerexperience• Ability to make State andFederal TAX law changesacross projects much fasterExample: Compliance & Payment Integration©2010 Cast Iron Systems, an IBM Company • ConfidentialReal-time Integration Delivered in 3-15 DaysERPTAXServicesGarnishment ServicesPrint Services
    33. 33. 34Integration Provider Criteria ListSource: “ Integration as Key to SaaS Adoption and Provider Opportunity “, Saugatuck, 11/18/09©2010 Cast Iron Systems, an IBM Company • Confidential
    34. 34. 35Integration Provider Criteria ListSource: “ Integration as Key to SaaS Adoption and Provider Opportunity “, Saugatuck, 11/18/09When considering 3rd party integration providersto partner with…the criteria list should include thefollowing items which can have a substantialimpact on the SaaS provider’s costs:©2010 Cast Iron Systems, an IBM Company • Confidential
    35. 35. 36Summary: PoweredBy Cast Iron©2010 Cast Iron Systems, an IBM Company • ConfidentialTrustedStrategic integration partner for all the leading cloud and on-premise providersProvenThousands of customer integrationsCompleteA single program for all your cloud and on premise integration needs
    36. 36. 37Recommended Next Steps©2010 Cast Iron Systems, an IBM Company • Confidential
    37. 37. 39©2010 Cast Iron Systems, Inc. • ConfidentialQuickstart Service Integration Package (QSIP)Cuts Implementation Cost/Time by >80%
    38. 38. 40Proprietary and ConfidentialCI Solution Integration ApproachUse Case Offering Tool Set Up Target UserCannedBasicCredentialsBasic MappingSimple WorkflowBrandableWeb UI(embeddable)Self-Service1-16 HoursApplicationAdministratorNo TrainingConfiguredAdvancedCanned +Adv MappingAdv WorkflowOmniConnectTIP WizardQuick StartIntegrationPackages2-10 DaysSupportEngineerBasic TrainingCustomExpertAdvanced +Custom WorkfloOmniConnectStudioScope ofWork10-20 DaysITDeveloperAdvanced Training
    39. 39. 41Proprietary and ConfidentialSecurely Connect to On-Premise ApplicationsOutbound secure connection over SSL to Customer’s tenant/environmenton Cast Iron’s Cloud. Allows for bi-directional data exchange between CICloud and on-premise application.No need to put devices in DMZ or open up ports in FW.
    40. 40. 42About ADPWith nearly $9 billion in revenues and about570,000 clients, is one of the worlds largestproviders of business outsourcing solutions.Leveraging 60 years of experience, ADP offersthe widest range of HR, payroll, tax and benefitsadministration solutions from a single source.ADP is also a leading provider of integratedcomputing solutions to auto, truck,motorcycle, marine and recreational vehicledealers throughout the world.ADP became a Cast Iron Reseller in August, 2009©2010 Cast Iron Systems, an IBM Company • Confidential
    41. 41. 43PoweredByPoweredBy CI – Reseller PricingCI – Reseller PricingPB OEM-Reseller Program Silver Gold PlatinumEstimate # of Client Integrations per yr 4 to 8 8 to 16 16+Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000Discounts on Product 30% 40% 50%Discounts on Services – Architect Rate 0% 10% 20%Discounts on Services – Consultant Rate 0% 0% 10%Minimum Annual Commitments provide credits and discountsfor CI products or services during 12 month period.©2010 Cast Iron Systems, an IBM Company • Confidential
    42. 42. 44PoweredByPoweredBy CI – OEM PricingCI – OEM PricingPB OEM Program Silver Gold PlatinumEstimate # of Client Integrations per yr 25 50 100Min. Annual Commitment to Cast Iron $500,000 $750,000 $1,000,000Discounts on Product 60% 70% 80%Discounts on Services 0% 10% 20%Minimum Annual Commitments provide credits and discountsfor CI products or services during 12 month period.©2010 Cast Iron Systems, an IBM Company • Confidential
    43. 43. 45Template Integration Process (TIP)TimingBatch or Real TimeInvoicesProductsOrdersAssetsCreditQuotesPricingShippingAccountsInstall BaseObjectsProcessesTransformationsData ValidationData CleansingBusiness LogicWorkflowError HandlingAlerts©2010 Cast Iron Systems, an IBM Company • Confidential
    44. 44. 46Post Acquisition Momentum©2010 Cast Iron Systems, an IBM Company • ConfidentialBuzzIBMs acquisition of Cast Iron Systems puts together a dominant on-premise applications provider…with a top SaaS integration leader. Thispair could be a match made in enterprise heaven.IBM bought Cast Iron Systems because…they do inter-enterpriseintegration better than anyone else….…is a really good move for IBM as it establishes IBM as the de factoleader in Cloud integration.Cast Iron Systems…will allow IBM to offer…a complete platform tointegrate cloud applications…with on-premise applications....Overall, we consider this deal to be good for Cast Iron and IBM….It’s a great way for IBM to go back to customers and say, ‘we can beyour one-stop-shop for integration in the cloud’.With Cast Iron, IBM gets a proven Cloud integration-as-a-servicesolution.
    45. 45. 47Post Acquisition Momentum©2010 Cast Iron Systems, an IBM Company • ConfidentialBuzzCast Iron acquisition helps IBMs Cloud Computing ecosystem expand.Cast Iron…has a stellar list of partners…. Pretty much every SaaScompany of note is on the roster.With the acquisition of Cast Iron Systems, IBM improves its cloud-baseddata integration capabilities.Cast Iron…will help IBM customers build hybrid clouds….IBM bolstered its data-integration portfolio…. Cast Iron…will help IBMcustomers build hybrid clouds….…IBM is not just getting powerful technology but also in one move it istaking control of the linkage between Cloud and anything else....Cast Iron’s offerings will…advance IBM’s capabilities for a hybrid cloudmodel.
    46. 46. 48Complete©2010 Cast Iron Systems, an IBM Company • ConfidentialComplete Platform48* Partial Functionality
    47. 47. 49Comprehensive solution formidsize and large companies toconnect their cloud andenterprise applicationsComprehensive solution formidsize and large companies toconnect their cloud andenterprise applicationsEntry level solution for small andmidsize companies to connectcloud and SMB applicationsEntry level solution for small andmidsize companies to connectcloud and SMB applicationsCast Iron Platform OfferingsStandard Edition Enterprise EditionAdvanced solution for midsize andlarge companies to connect theircloud and enterprise applicationsAdvanced solution for midsize andlarge companies to connect theircloud and enterprise applicationsProfessional Edition©2010 Cast Iron Systems, an IBM Company • Confidential
    48. 48. 50Cast Iron Platform Offerings©2010 Cast Iron Systems, an IBM Company • Confidential
    49. 49. 51Cast Iron Platform – List PricingBasic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, &SQL ServerEnterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JDEdwardsSaaS & Mid-market Apps: All other end-pointsConnectivity StandardEdition/ MonthProfessionalEdition /MonthEnterpriseEdition/ MonthBasic End-points $250 $500 $500SaaS & Midmarket Apps $500 $750 $1,000Enterprise Apps - $1,000 $1,500©2010 Cast Iron Systems, an IBM Company • Confidential
    50. 50. 52Cast Iron Platform – List PricingBasic End-points: FTP, HTTP, My SQL, Google Apps, QuickBooks, & SQL ServerEnterprise Apps: SAP, Siebel, Oracle EBS, PeopleSoft, MQ Series, & JD EdwardsSaaS & Mid-market Apps: All other end-pointsConnectivity StandardEdition/ MonthProfessionalEdition /MonthEnterpriseEdition/ MonthSubscription Prices / MonthBasic End-points $250 $500 $500SaaS & Midmarket Apps $500 $750 $1,000Enterprise Apps - $1,000 $1,500Purchase Prices (S&M: 21%)Basic End-points $6,500 $13,000 $13,000SaaS & Midmarket Apps $13,000 $20,000 $20,000Enterprise Apps - $25,000 $40,000©2010 Cast Iron Systems, an IBM Company • Confidential
    51. 51. 53PoweredByPoweredBy CI – Reseller-OEM PricingCI – Reseller-OEM PricingPB OEM-Reseller Program Silver Gold PlatinumEstimate # of Client Integrations per yr 4 to 8 8 to 16 16+Min. Annual Commitment to Cast Iron $50,000 $100,000 $200,000Discounts on Product 30% 40% 50%Discounts on Services – Architect Rate 0% 10% 20%Discounts on Services – Consultant Rate 0% 0% 10%Minimum Annual Commitments provide credits and discountsfor CI products or services during 12 month period.©2010 Cast Iron Systems, an IBM Company • Confidential
    52. 52. 54Comprehensive Partner Enablement ProgramPosition & MarketSales Tools Kit Client Delivery and SupportSolution EngineeringSales Cheat SheetSales Training (Kick-off; Full roll-out)Partner Case Studies / Win WiresInfrastructure in SFDC SystemLaunch 2-min VideoDemo Environment & Recorded ScriptsQuarterly Partner Webinar BriefingBranding Logo’s on WebsiteSocial Media Tweets, Facebook updatesSolution OverviewProduct DatasheetSales Deck - Sales Training EventJoint Press ReleasePublicity Community AnnouncementCommunity and CI Studio AccessConsulting (API’s, Connectors, TIPs)TIP and Connector Library ExposureIntegration Methodology OverviewProduct Roadmap ReviewTech. Support Level (Silver, Gold, Platinum)Initial 6 Client Delivery ConsultingFeasibility & Scoping EstimateDesign Reviews (# Reviews per Quarter)Best Practices (# Reviews per Quarter)Basic Configuration & Admin. TrainingTechnical Architectures (Days per Quarter)Preference in Escalation Queue©2010 Cast Iron Systems, an IBM Company • ConfidentialWhy PoweredBy Cast Iron
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