Brand Position
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ranjeetvarma
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Brand Position - Presentation Transcript
- Brand Positioning For young high-income urban elite, the Smart forfour is the stylish, environmental conscious, energy-efficient small luxury vehicle, offers status, high quality and environmental recognition, because of its high quality steel frame from its Germany Mercedes-Benz family and advanced environmental technology.
- Concept Statement
- Product Name: Smart forfour
- Smart forfour is the stylish, environmental conscious, energy-efficient small luxury vehicle. It offers you status, high quality and environmental recognition.
- Features:
- Engine capacity:1468 cc
- Fuel consumption: 8.9 Km/L
- Price: RMB350,000
- Distribution Channel: through National Mercedes-Benz Channel
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