Brand Position

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    Brand Position - Presentation Transcript

    1. Brand Positioning For young high-income urban elite, the Smart forfour is the stylish, environmental conscious, energy-efficient small luxury vehicle, offers status, high quality and environmental recognition, because of its high quality steel frame from its Germany Mercedes-Benz family and advanced environmental technology.
    2. Concept Statement
      • Product Name: Smart forfour
      • Smart forfour is the stylish, environmental conscious, energy-efficient small luxury vehicle. It offers you status, high quality and environmental recognition.
      • Features:
        • Engine capacity:1468 cc
        • Fuel consumption: 8.9 Km/L
        • Price: RMB350,000
        • Distribution Channel: through National Mercedes-Benz Channel

    + seaniapseaniap, 3 years ago

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    Brand Position

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