NYFA Art and Business Seminar Presentation

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Website design and inbound marketing advice for artists, as presented to participants of the NYFA Business and Art seminar in Ithaca, NY.

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  • NYFA Art and Business Seminar Presentation

    1. 1. Website Design andInbound Marketing S ea n Lu k a si k
    2. 2. Are you ready?
    3. 3. Are you ready?
    4. 4. Are you ready?
    5. 5. Are you ready?Your website will define what you do.
    6. 6. Are you ready?Your website willbe an extension of what you do.
    7. 7. Art Business
    8. 8. Art Businessbrand
    9. 9. Art Business brandpersonality
    10. 10. Art Business brand personalitylook and feel
    11. 11. Art Business brand content personalitylook and feel
    12. 12. Art Business brand content personality purposelook and feel
    13. 13. Art Business brand content personality purposelook and feel organization
    14. 14. common mistakes
    15. 15. common mistakes
    16. 16. common mistakes
    17. 17. a website for yourself
    18. 18. a website for yourselfMost website enhance an existing brand
    19. 19. a website for yourselfMost website enhance an existing brand How will your design tie in?
    20. 20. a website for yourself Most website enhance an existing brand How will your design tie in?How will your audience feel about your design?
    21. 21. a website for yourself Most website enhance an existing brand How will your design tie in?How will your audience feel about your design? Does it make sense?
    22. 22. programming is king
    23. 23. programming is king CONTENT is King
    24. 24. programming is king CONTENT is KingProgramming should make it easy
    25. 25. programming is king CONTENT is KingProgramming should make it easy No one cares HOW you did it
    26. 26. misuse of text
    27. 27. misuse of textDont use flash or graphics for text
    28. 28. misuse of text Dont use flash or graphics for textReal text keeps the page “SEO” friendly
    29. 29. misuse of text Dont use flash or graphics for text Real text keeps the page “SEO” friendlyFocus on key words and low-level readability
    30. 30. misuse of text Dont use flash or graphics for text Real text keeps the page “SEO” friendlyFocus on key words and low-level readability Dont add too much
    31. 31. misuse of graphics
    32. 32. misuse of graphicsPictures can enhance or take away from design
    33. 33. misuse of graphicsPictures can enhance or take away from design Moving / flashing graphics are annoying
    34. 34. misuse of graphicsPictures can enhance or take away from design Moving / flashing graphics are annoying Should not slow down the load time
    35. 35. other common mistakes
    36. 36. other common mistakesShowing “Page Under Construction”
    37. 37. other common mistakesShowing “Page Under Construction” Failing to test in certain browsers
    38. 38. other common mistakesShowing “Page Under Construction” Failing to test in certain browsersUsing inconsistent fonts and graphics
    39. 39. other common mistakesShowing “Page Under Construction” Failing to test in certain browsersUsing inconsistent fonts and graphics Having an intro page
    40. 40. other common mistakesShowing “Page Under Construction” Failing to test in certain browsersUsing inconsistent fonts and graphics Having an intro page Sacrificing Look and Feel
    41. 41. purposeful design
    42. 42. purposeful designSearch Engine Optimization (SEO)
    43. 43. purposeful designSearch Engine Optimization (SEO) “white hat vs. black hat”
    44. 44. purposeful designSearch Engine Optimization (SEO) “white hat vs. black hat”Calls to Action
    45. 45. purposeful designSearch Engine Optimization (SEO) “white hat vs. black hat”Calls to ActionLanding Pages
    46. 46. purposeful designSearch Engine Optimization (SEO) “white hat vs. black hat”Calls to ActionLanding Pages subscribe, register, buy, download, join
    47. 47. purposeful designSearch Engine Optimization (SEO) “white hat vs. black hat”Calls to ActionLanding Pages subscribe, register, buy, download, join
    48. 48. Inbound Marketing S ea n Lu k a si k
    49. 49. what is it?
    50. 50. what is it?why do we use it?
    51. 51. what is it?why do we use it?when is it appropriate?
    52. 52. what is it?why do we use it?when is it appropriate?where should we be?
    53. 53. what is it?why do we use it?when is it appropriate?where should we be?who do we talk to?
    54. 54. what is it?why do we use it?when is it appropriate?where should we be?who do we talk to?how do we do it?
    55. 55. what is it?
    56. 56. what is it?
    57. 57. what is it? facebook pages youtube videos webinars blogs twittere-newsletters search engine optimization
    58. 58. why do we use it?
    59. 59. why do we use it?
    60. 60. why do we use it?
    61. 61. why do we use it?
    62. 62. level the playing field
    63. 63. when is it appropriate?
    64. 64. when is it appropriate?When you’re committed to making it part of youroverall marketing message.When it’s used correctly.
    65. 65. search engine love
    66. 66. search engine loveFresh, relevantcontent
    67. 67. search engine loveFresh, relevantcontentAlt tags & Metadescriptions
    68. 68. search engine loveFresh, relevantcontentAlt tags & MetadescriptionsInbound Links
    69. 69. search engine loveFresh, relevantcontent High bounce rateAlt tags & MetadescriptionsInbound Links
    70. 70. search engine loveFresh, relevantcontent High bounce rateAlt tags & Meta Long load timedescriptionsInbound Links
    71. 71. search engine loveFresh, relevantcontent High bounce rateAlt tags & Meta Long load timedescriptions Irrelevant contentInbound Links
    72. 72. where should we be?
    73. 73. where should we be?
    74. 74. where should we be?
    75. 75. where should we be?
    76. 76. who do we talk to?
    77. 77. who do we talk to?People who are willing to listen.
    78. 78. who do we talk to?People who are willing to listen.Because they SHOW they’re willing to listen.
    79. 79. who do we talk to?People who are willing to listen.Because they SHOW they’re willing to listen. they left contact info on your website
    80. 80. who do we talk to?People who are willing to listen.Because they SHOW they’re willing to listen. they left contact info on your website they asked a question or made a comment
    81. 81. who do we talk to?People who are willing to listen.Because they SHOW they’re willing to listen. they left contact info on your website they asked a question or made a comment
    82. 82. how do we do it?
    83. 83. how do we do it?Strategically.Make a plan.Organize the message.Make it consistent.Customize it.
    84. 84. develop a relationship
    85. 85. develop a relationshipConfidence
    86. 86. develop a relationshipConfidenceBalance
    87. 87. develop a relationshipConfidenceBalanceIndependence
    88. 88. develop a relationshipConfidenceBalanceIndependenceCommunication
    89. 89. develop a relationshipConfidenceBalanceIndependenceCommunicationHonesty
    90. 90. develop a relationshipConfidenceBalanceIndependenceCommunicationHonestyEmpathy
    91. 91. develop a relationshipConfidenceBalanceIndependenceCommunicationHonestyEmpathyAcceptance of Change
    92. 92. develop a relationshipConfidenceBalanceIndependenceCommunicationHonestyEmpathyAcceptance of ChangeSense of Humor
    93. 93. develop a relationshipConfidenceBalanceIndependenceCommunicationHonestyEmpathyAcceptance of ChangeSense of HumorUnconditional Love
    94. 94. develop a relationshipConfidenceBalanceIndependenceCommunicationHonestyEmpathyAcceptance of ChangeSense of HumorUnconditional LoveDharma Path
    95. 95. Questions ...and, hopefully, answers.w w w.C reA ge n tM ar ke ti ng .c omse an@ creage n tm ar ke ti ng .c om

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