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Book, Newspaper, and Peridical Prices, 2004 - 2010

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Back in 2008, when 2010 was still the future, this article was written to discuss the past, present, and future prices of books, newspapers, and periodicals so that libraries could take a look and …

Back in 2008, when 2010 was still the future, this article was written to discuss the past, present, and future prices of books, newspapers, and periodicals so that libraries could take a look and decide how this might influence their budgets.

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  • 1. Book, Newspaper, and Periodical Prices, 2004-2010 ED3/110.10/No. 268 February 19, 2009 Books During times of a slowing economy and the tightening of The 2008 Book Prices Fast city, state, and national budgets, it is important to prepare Facts includes data from for how to best meet the needs of library patrons. 2004 to present and is Studying trends in library material price changes helps to compiled from the book anticipate the challenges of collection development. wholesaler Baker & Taylor Libraries face ever-increasing prices for materials and on a and its subsidiary, YBP yearly basis the prices go up and down, but the overall Library Services. Past data trend is a steady increase in prices. has been compiled from Bowker’s Books in Print. Trade paperbacks are leading price increases with a 20.2 percent change between 2004 and 2007. Continuing this trend, prices would increase approximately 4 percent per year. (See Chart 1.) Chart 1 Average US Book Prices 2004 to 2009 $120 $100.60 $103.13 $100 $95.54 $98.07 $80.08 $80.62 $81.41 $78.72 $75.89 $79.79 $80Book Prices $71.16 $60 $40.45 $39.55 $40.52 $41.53 $34.97 $36.90 $40 $37.79 $39.67 $36.78 $30.61 $32.36 $32.63 $20 $6.23 $6.28 $6.36 $6.39 $6.46 $6.51 $- 2004 2005 2006 2007 2008 2009 Year Hardcover Books Audiobooks Trade Paperbacks Mass Market Paperback eBooks Source: http://www.ybp.com/title_reports_2007.html; Bogart, D. (2008)2. Note: 2008-09 based on trend analysis During this same period, audio book prices experienced the second highest increase with a change of 13.1 percent. Although audio book prices tend to fluctuate up and down along with audio book sales, overall prices are trending up 2.5 percent per year. (See Chart 1.) Fast Facts – Recent Statistics from the Library Research Service Colorado State Library • Colorado Department of Education Library & Information Science Program • Morgridge College of Education • University of Denver © 2009 • Permission granted to reproduce for nonprofit purposes
  • 2. ED3/110.10/No. 268 February 12, 2009The desire to provide library patrons with materials on multiple platforms is increasing thesales of electronic books (e-books). Prices rose drastically with an increase of 37.8 percentbetween 2005 and 2006 following an average sales increase of 34.5 percent between 2004and 2006. YBP Library Services believes that e-book prices have stabilized with marketdemand. Future price increases are expected to be less volatile, likely following print bookpricing trends. 1Newspapers and PeriodicalsWhile the material price of international newspapers has remained steady, the cost ofshipping has brought about a recent sharp increase in the absolute price. (See Chart 2.) Thenumber of U.S. newspapers is slowly decreasing and the price change has been relativelysmall. Increasing popularity of the online news format is forcing some newspapers to keepprices low, or move to online only formats, in order to stay competitive.3Periodical prices rose 39.2 percent between 2004 and 2008. However, prices may increasearound 6.7 percent in both 2009 and 2010. (See Chart 2.) According to The Bowker AnnualLibrary and Book Trade Almanac, 53rd Edition, periodical publishers are looking for betterways to price periodicals because libraries are having difficulty affording print and onlineversions of journals.3 Chart 2 Average US Newspaper and Periodical Prices from 2004 to 2010 $1,800 $1,568.71 $1,537.72 $1,591.36 $1,600Newspaper and Periodical Prices $1,352.23 $1,354.60 $1,400 $1,301.71 $1,306.79 $1,200 $943.40 $1,000 $884.20 $828.00 $767.00 $800 $641.00 $702.00 $595.00 $600 $364.97 $372.64 $369.24 $375.76 $368.30 $373.12 $374.10 $400 $200 $- 2004 2005 2006 2007 2008 2009 2010 Year International Newspapers US Newspapers Periodicals Source: Van Orsdel, L., & Born, K. (2008)4; Bogart, D. (2008)5 Note: 2009-10 based on trend analysis Fast Facts – Recent Statistics from the Library Research Service Colorado State Library • Colorado Department of Education Library & Information Science Program • Morgridge College of Education • University of Denver © 2009 • Permission granted to reproduce for nonprofit purposes
  • 3. ED3/110.10/No. 268 February 12, 2009Sources1 Bruning, N. (October, 2008). Annual Book Price Update. YBP Library Services. Retrieved onNovember 15, 2008 from http://www.ybp.com/book_price_update.html.2 Bogart, D. (ed.). (2008). The Bowker Annual Library and Book Trade Almanac, 53rdEdition. 2008.New Providence, NJ: R. R. Bowker.3 Ibid.4 Van Orsdel, L., & Born, K. (2008). Embracing Openness. Library Journal (1976), 133(7), 53-8.Retrieved October 28, 2008, from Library Lit & Inf Full Text database.5 Bogart, D. (2008). ABOUT THIS ISSUE Author: Sean Lamborne, DU-LRS Research Fellow Library Research Service • 201 East Colfax Avenue, Suite 309 • Denver, Colorado 80203-1799 Phone 303.866.6900 • E-mail: LRS@LRS.org • Web site: www.LRS.org Fast Facts – Recent Statistics from the Library Research Service Colorado State Library • Colorado Department of Education Library & Information Science Program • Morgridge College of Education • University of Denver © 2009 • Permission granted to reproduce for nonprofit purposes

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