By Sean Furgiuele APPLE INC.
Apple Inc. is a technology company that produces high end consumer and professional products and services. Based out of Cupertino California, they are world renowned for their product quality and usability.
Founded April 1st 1976 by Steve Jobs Steve Wozniac and Ronald Wayne Wayne Sold back his share for $800
First product was the Apple 1 designed and hand built by Wozniac
In 1985 Steve Jobs left the company and due to a power struggle with CEO Jon Sculley and founded neXT computer In 1996 Apple bought neXT computer and Steve Jobs was named CEO. He brought the company back from almost being bankrupt
Under Jobs, Apple released many successful products like the iPod, iPhone and MacBook Pro line.
Apple's purpose is to give users access to the tools they need to manage their digital life and create content that is professional and of the highest quality
Apple.com provides product information, customer support and PR information in an easily accessible layout.
It has all the latest information about all Apple products and allows consumers to discover, learn about, and buy products strait from the site
Macs are becoming increasingly popular with college students, probably because people entering colleges now grew up with iPods and have become attached to the polish of Apple products Apple software is excellent for consumers to manage their digital life. Photos, documents, music, e-mail act. Macs are used in some business settings such as film production, but most large enterprises use Windows and Microsoft services to run their companies
iPads are being used in educational settings for textbooks and notes, and are also being used to help people with disabilities and seiner citizens
Apple provides many products and services that empower users to create content for the Web 2.0 world
Seamlessly syncs a users content across all their devices with virtually no management
Final Cut is used professionally in Hollywood and by many popular YouTube channels such as sxephil and iJustine
Apple has a lot of competition in their industries. Their biggest competitors are probably Microsoft and Google along the partners of those two companies. Microsoft’s desktop OS is still dominant in the market even though Macs are gaining users.
Microsoft licenses Windows to hardware manufacturers like Asus and Samsung so they can have many more computers across a wider price range
Google’s smartphone OS recently surpassed iOS in market share Like Microsoft, Google licenses Android to other manufacturers and so they have a wide variety of phones
Many new Android phones are seen as equal or better than the iPhone such as the Galaxy Nexus or Droid RAZR.
The Kindle Fire is a $200 tablet that integrates with Amazon services like instant video and books
Amazon figures the low price will justify the lack of features the Fire has compared to the iPad
Over the years, Apple has built a very loyal fan base
Most people think their products are pricy but well designed and easy to use
When the iPhone 4 was released users noticed signal drop when they gripped the phone in their left hand Apple initially responded very little to complaints and later held a press conference downplaying the problem the issue as a minor problem
Steve Jobs himself responded to one complaint, "Non issue. Just avoid holding it in that way."
Apple products are very easy and intuitive to use. Three year olds to ninety year olds can use iPads The ecosystem that connects all Apple products integrates seamlessly and makes sharing content between devices easy
All Apple products are extremely well built and beautiful
Some of Apple’s products are expensive The closed ecosystem of Apple products doesn’t integrate well with other systems like Windows
The simplicity of iOS and OSX doesn’t give the user a lot of customization opportunities