Waitlist product launch robin hood
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Waitlist product launch robin hood

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This is a quick analysis of the wait list process for Robinhood.com. The currently have over 300,000 people on a wait list for a stock brokerage related product and are adding more than 1,000 people ...

This is a quick analysis of the wait list process for Robinhood.com. The currently have over 300,000 people on a wait list for a stock brokerage related product and are adding more than 1,000 people per day - and the product isn't available yet. In a recent interview, one the team members claims about half of their signups have come through tracked links (that include referral incentives). Worth studying if you are launching a product.

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Waitlist product launch robin hood Waitlist product launch robin hood Presentation Transcript

  • RobinHood Waiting List Breakdown RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of signups were through tracked links. These slides show how they did it… Quick analysis by @seanellis of GrowthHackers.com
  • Clean/Clear Home Page
  • Great Messaging/Sharing CTAs on TY Screen
  • Instant Auto Email (Follow Links)
  • TV Commercial Level Intro Video
  • Re-Engagement (Check Your Spot)
  • My Assessment Why It’s Working • Purpose for waiting list is that product isn’t ready yet. • Waiting list is for a free service that people would otherwise pay other brokerages for same service. • Visitor experience maximizes on opportunity – Value proposition is very clear and compelling. – Great social proof and sharing reasons/process on thank you screen – Sign up screen doesn’t say “waiting list” – it is a bit misleading – Gives a reason to “check back” to see place in line gives new sharing opportunities • Not sure how effective this would be for something like premium priced B2B service, but seems to work for free or very disruptive priced products like Republic wireless.
  • Learn More from GHTV Interview • Watch GrowthHacker.TV interview with Daesun Yim, lead growth engineer at Robinhood.