Your SlideShare is downloading. ×
0
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Pioneers festival preso
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Pioneers festival preso

60,327

Published on

This is my presentation from Pioneers Festival 2012.

This is my presentation from Pioneers Festival 2012.

Published in: Business
1 Comment
19 Likes
Statistics
Notes
No Downloads
Views
Total Views
60,327
On Slideshare
0
From Embeds
0
Number of Embeds
36
Actions
Shares
0
Downloads
83
Comments
1
Likes
19
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   1  
  • 2. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   2  
  • 3. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   3  
  • 4. “Focus  obsessively  on  ge0ng  to   product/market  fit”   Mark  Andreessen  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   4  
  • 5. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   5  
  • 6. “Very  Disappointed”   Recommenda@on   More  than  40%     Focus  on  reten@on  cohorts,  start  transi@oning   Less  than  40%   Keep  itera@ng  product,  posi@oning,  and  targe@ng  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   6  
  • 7. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   7  
  • 8. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   8  
  • 9. Hook    Promise  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   9  
  • 10. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   10  
  • 11. Addi@onal  ques@on  for  “Must  Have”  Users   First  Open  Ended   Then  Narrow  Down  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   11  
  • 12. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   12  
  • 13. Hook    Promise  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   13  
  • 14. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   14  
  • 15. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   15  
  • 16. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   16  
  • 17. Hook    Promise   Improves… - Habit - Loyalty - Referrals -  SalesTwi&er  @SeanEllis   Startup-­‐Marke6ng.com   17  
  • 18. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   18  
  • 19. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   19  
  • 20. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   20  
  • 21. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   21  
  • 22. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   22  

×