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Pioneers festival preso

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This is my presentation from Pioneers Festival 2012.

This is my presentation from Pioneers Festival 2012.

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  • 1. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   1  
  • 2. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   2  
  • 3. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   3  
  • 4. “Focus  obsessively  on  ge0ng  to   product/market  fit”   Mark  Andreessen  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   4  
  • 5. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   5  
  • 6. “Very  Disappointed”   Recommenda@on   More  than  40%     Focus  on  reten@on  cohorts,  start  transi@oning   Less  than  40%   Keep  itera@ng  product,  posi@oning,  and  targe@ng  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   6  
  • 7. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   7  
  • 8. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   8  
  • 9. Hook    Promise  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   9  
  • 10. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   10  
  • 11. Addi@onal  ques@on  for  “Must  Have”  Users   First  Open  Ended   Then  Narrow  Down  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   11  
  • 12. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   12  
  • 13. Hook    Promise  Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   13  
  • 14. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   14  
  • 15. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   15  
  • 16. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   16  
  • 17. Hook    Promise   Improves… - Habit - Loyalty - Referrals -  SalesTwi&er  @SeanEllis   Startup-­‐Marke6ng.com   17  
  • 18. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   18  
  • 19. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   19  
  • 20. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   20  
  • 21. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   21  
  • 22. Twi&er  @SeanEllis   Startup-­‐Marke6ng.com   22