The Web, Social Media & Your Business Strategy

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This presentation was made by Sean Clark at the Diss Business Forum on 29th March 2012.

http://soaksocial.co.uk

Whether you're looking to rebuild your website, build one for the first time or your looking to integrate social media into your business, take a step back.

Think about your business objectives and ensure that the website you have built or the way social media is implemented aligns with your business strategy.

Published in: Business, Technology
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The Web, Social Media & Your Business Strategy

  1. 1. The Web, Social Media & Your Business Strategy Sean Clark, Director, Soak Social Ltd. - 29th March 2012 Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012
  2. 2. The Web
  3. 3. Is It Worth It?
  4. 4. UK Population Online 62,698,362 52,731,209 30,470,400 84% 48% Population Online Facebook Source: internetworldstats.com Dec 2011© Soak Social Ltd 2012
  5. 5. A Website? No Longer An Option© Soak Social Ltd 2012
  6. 6. Where to Start?(or start again...)
  7. 7. © Soak Social Ltd 2012 http://www.flickr.com/photos/jaybock/
  8. 8. 8 Reasons for Having a Website o Increase Reach o Product Demos o Lead Generation o Brand Awareness o Customer Service o Contact Details o Bookings o Sales© Soak Social Ltd 2012
  9. 9. Be Realistic
  10. 10. © Soak Social Ltd 2012 http://www.flickr.com/photos/martintaylor/
  11. 11. Budgets, Resource & Expectations o How Much? o Who’s Running the Show? o What Do You Want Back?© Soak Social Ltd 2012
  12. 12. Going Local
  13. 13. Google: 92% Searches in UK Directories, Microsites & Tablemats AdsDirectories Google Places © Soak Social Ltd 2012
  14. 14. Google Adwords Tool© Soak Social Ltd 2012
  15. 15. What’s SEO?
  16. 16. Text Points to note: o Bullet 1 o Bullet 2 o Bullet 3 o Bullet 4© Soak Social Ltd 2012 http://www.flickr.com/photos/x1brett/
  17. 17. Content & Links Yes that’s all!© Soak Social Ltd 2012
  18. 18. Social Footprint© Soak Social Ltd 2012
  19. 19. Social Media
  20. 20. © Soak Social Ltd 2012
  21. 21. Where To Start?
  22. 22. Recommended 5 to Choose From o Twitter - 9 million unique visits* o Facebook - 30 million unique visits* o YouTube - 29 million unique visits** o Google+ - 4 million unique visits* o LinkedIn - 7 million unique visits*© Soak Social Ltd 2012 UK Based Data - Source: *comScore, Feb 2012 - **comScore, Jan 2012
  23. 23. Fun but too early? - 200k users© Soak Social Ltd 2012 UK Based Data - Source: Google Doubleclick Ad Planner Dec 2011
  24. 24. What’s Your Objective?
  25. 25. Pick a One o Traffic o Reach o Leads o Sales© Soak Social Ltd 2012
  26. 26. Let’s Start Blogging
  27. 27. Blogging Increases Traffic© Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses
  28. 28. Blogging Increases Leads© Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses
  29. 29. More Blog Posts = More Traffic© Soak Social Ltd 2012 Source: http://www.hubspot.com/lead-generation-lessons-from-4000-businesses
  30. 30. A Real Life Test
  31. 31. Effect of Daily Blogging 4000 3000 Visits 2000 1000 0 Jan Feb Mar Apr May Jun Jul Aug© Soak Social Ltd 2012
  32. 32. Share Everything
  33. 33. How To Tweet All Day & Still Do Your Job http://seanclark.com/TweetAllDay© Soak Social Ltd 2012 Source: http://danzarrella.com/new-data-tweet-lots-of-links-to-get-followers.html
  34. 34. Putting It Into Action
  35. 35. Implementation Strategy o Content plan o Curation plan o Internal champion(s), think passion o Make time o Practise o Ask for feedback© Soak Social Ltd 2012
  36. 36. My Tool Kit o Hootsuite o BufferApp o Raven Tools & Google Analytics o Video: Kodak PlayTouch + Ext. Mic o Audio: Edirol R-09 o Editing: iMovie & Audacity© Soak Social Ltd 2012
  37. 37. Your Business Strategy
  38. 38. Deal With The Issues o What are you key business problems? o What’s your budget? o What’s your resource? o What parts can the web & social media deliver more cost effectively?© Soak Social Ltd 2012
  39. 39. The ROI
  40. 40. Adnams Case Study Results: 1st 6 months 2011 vs 2010 o +240% overall traffic o +284% search traffic o +48% total online sales o +84% sales from Adnams.co.uk o +75% natural backlinks o 3.64 pages per visit (1.93) o 2.45 minutes per visit (1.3) o 38% bounce rate (68%)© Soak Social Ltd 2012
  41. 41. Sign Now! http://www.suffolk.gov.uk/broadband http://sayyestobroadband.co.uk @TheFlyingChef1© Soak Social Ltd 2012
  42. 42. Thank You For further information please contact: Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012
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