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Leveraging LinkedIn for Business
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Leveraging LinkedIn for Business


LinkedIn is a powerful business to business tool often overlooked for the more sexy Facebook & Twitter social media platforms. …

LinkedIn is a powerful business to business tool often overlooked for the more sexy Facebook & Twitter social media platforms.

Beneath the surface are some hidden gems that provide a solid foundation for any companies social media strategy.

Whether you want to find new business, build authority or network with your peers, LinkedIn has something for everyone.

Published in Business , Technology
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  • 1. Leveraging LinkedIn By Sean Clark, Soak Social Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012
  • 2. Complete Your Profile
  • 3. According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships. 7 Steps to an Effective Profile o Image o Headline o Employment History o Summary o Specialities o Recommendations o Interests, Groups & Associations© Soak Social Ltd 2012
  • 4. Upload a Profile Image Professional In Focus© Soak Social Ltd 2012
  • 5. Create a Compelling Headline Not just a job title© Soak Social Ltd 2012
  • 6. Employment History Relevant & Complete© Soak Social Ltd 2012
  • 7. Summary of your Profile Bring it to life Expand on your experience© Soak Social Ltd 2012
  • 8. List your Specialities Help to get found in search© Soak Social Ltd 2012
  • 9. Recommendations Give to receive© Soak Social Ltd 2012
  • 10. Interests, Groups & Associations Linking to like minded people© Soak Social Ltd 2012
  • 11. Optimise Your Profile
  • 12. Some extra tips to ensure you maximise the visibility of your profile. 4 Profile Optimisation Tips o Edit Your Profile Link o Customise Site Links o Twitter Profile o Ensure Your Profile is Public© Soak Social Ltd 2012
  • 13. Edit Your Personal LinkedIn Link Personal branding© Soak Social Ltd 2012
  • 14. Customise Website Links Descriptive linking© Soak Social Ltd 2012
  • 15. Link Your Twitter Account Cross network promotion© Soak Social Ltd 2012
  • 16. Make Sure Your Profile is Public Let others see who you are© Soak Social Ltd 2012
  • 17. Add Applications
  • 18. Integrating applications into your account can give it depth and further enhance your profile 5 Applications to Integrate o Your Presentations o Books o Events o Blog o Polls© Soak Social Ltd 2012
  • 19. Use SlideShare for Your Presentations For those that didn’t attend© Soak Social Ltd 2012
  • 20. What Are You Reading? You are what you read© Soak Social Ltd 2012
  • 21. Events You’re Attending Where can people meet you in real-life?© Soak Social Ltd 2012
  • 22. Include Your Blog More exposure for your website© Soak Social Ltd 2012
  • 23. Do Your Own Market Research Poll your network & the wider community© Soak Social Ltd 2012
  • 24. Build Your Network
  • 25. Start with who you know, then look to connect with those further afield. 6 Ways To Connect o Your Address Book o Previous Colleagues & Classmates o Contacts of Contacts o Advanced Search o Saved Search o Join Groups© Soak Social Ltd 2012
  • 26. Leverage Your Existing Address Book Connecting with those you already know is easy© Soak Social Ltd 2012
  • 27. Connect With Those You Have Worked & Studied With Colleagues past & present are usually happy to connect© Soak Social Ltd 2012
  • 28. Connect with your Connections Connections Your contacts are likely to have useful connections© Soak Social Ltd 2012
  • 29. Use Advanced Search Find people by company, job title & other criteria© Soak Social Ltd 2012
  • 30. Saved Search Let LinkedIn alert you to opportunities© Soak Social Ltd 2012
  • 31. Join Groups Like minded people congregate in the same places© Soak Social Ltd 2012
  • 32. Market Yourself
  • 33. Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity. 6 Tips For Marketing Brand You o Status Updates o Create a Group o Answers o Recommendations o Connect with Everyone o Use Personal Invites© Soak Social Ltd 2012
  • 34. Status Updates Relevant messages with build your profile© Soak Social Ltd 2012
  • 35. Create Your Own Group Encourage discussion around your area of expertise© Soak Social Ltd 2012
  • 36. Questions & Answers The more you help others get what they want...© Soak Social Ltd 2012
  • 37. Recommendations Be generous, recommend whenever you can© Soak Social Ltd 2012
  • 38. Connect With Everyone You never know when that next connection will become a lead© Soak Social Ltd 2012
  • 39. Use Personal Invites Don’t be boring, introduce yourself with style© Soak Social Ltd 2012
  • 40. Measure the Results
  • 41. There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort. 3 Things To Measure o Track your Connections o Group Members o Sales & Leads© Soak Social Ltd 2012
  • 42. Track Your Connections Track your network growth weekly© Soak Social Ltd 2012
  • 43. Your Group It’s not just about connections, but the conversation too© Soak Social Ltd 2012
  • 44. Sales & Leads Are you getting a return from your efforts?© Soak Social Ltd 2012
  • 45. Tip: Managing Your Status
  • 46. We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform. 4 Tips For Keeping Your Status Fresh & Relevant o What to Say o Find Content o Google Reader o BufferApp© Soak Social Ltd 2012
  • 47. I Am An Expert In... Decide on your area of focus© Soak Social Ltd 2012
  • 48. Find Content Online Search for authority sources that reflect your area of expertise© Soak Social Ltd 2012
  • 49. Introducing Google Reader Add the relevant content to Google Reader© Soak Social Ltd 2012
  • 50. BufferApp Is Your Buddy Buffer works all day so you don’t have to© Soak Social Ltd 2012
  • 51. And Finally
  • 52. Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment. 7 Key Points to Remember o Complete Your Profile o Optimise it for Maximum Effect o Make Use Of Applications o Market Yourself Using All The Tools Available o Measure Your Results & Adjust Where Necessary o Keep Your Status Up To Date & Relevant o Rinse & Repeat© Soak Social Ltd 2012
  • 53. Thank You For further information please contact: Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012