• Like
Leveraging LinkedIn for Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Leveraging LinkedIn for Business

  • 958 views
Published

LinkedIn is a powerful business to business tool often overlooked for the more sexy Facebook & Twitter social media platforms. …

LinkedIn is a powerful business to business tool often overlooked for the more sexy Facebook & Twitter social media platforms.

Beneath the surface are some hidden gems that provide a solid foundation for any companies social media strategy.

Whether you want to find new business, build authority or network with your peers, LinkedIn has something for everyone.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
958
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
10
Comments
2
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Leveraging LinkedIn By Sean Clark, Soak Social Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012
  • 2. Complete Your Profile
  • 3. According to LinkedIn having a completed profile gives you a 40% greater chance of using the platform successfully to network and build relationships. 7 Steps to an Effective Profile o Image o Headline o Employment History o Summary o Specialities o Recommendations o Interests, Groups & Associations© Soak Social Ltd 2012
  • 4. Upload a Profile Image Professional In Focus© Soak Social Ltd 2012
  • 5. Create a Compelling Headline Not just a job title© Soak Social Ltd 2012
  • 6. Employment History Relevant & Complete© Soak Social Ltd 2012
  • 7. Summary of your Profile Bring it to life Expand on your experience© Soak Social Ltd 2012
  • 8. List your Specialities Help to get found in search© Soak Social Ltd 2012
  • 9. Recommendations Give to receive© Soak Social Ltd 2012
  • 10. Interests, Groups & Associations Linking to like minded people© Soak Social Ltd 2012
  • 11. Optimise Your Profile
  • 12. Some extra tips to ensure you maximise the visibility of your profile. 4 Profile Optimisation Tips o Edit Your Profile Link o Customise Site Links o Twitter Profile o Ensure Your Profile is Public© Soak Social Ltd 2012
  • 13. Edit Your Personal LinkedIn Link Personal branding© Soak Social Ltd 2012
  • 14. Customise Website Links Descriptive linking© Soak Social Ltd 2012
  • 15. Link Your Twitter Account Cross network promotion© Soak Social Ltd 2012
  • 16. Make Sure Your Profile is Public Let others see who you are© Soak Social Ltd 2012
  • 17. Add Applications
  • 18. Integrating applications into your account can give it depth and further enhance your profile 5 Applications to Integrate o Your Presentations o Books o Events o Blog o Polls© Soak Social Ltd 2012
  • 19. Use SlideShare for Your Presentations For those that didn’t attend© Soak Social Ltd 2012
  • 20. What Are You Reading? You are what you read© Soak Social Ltd 2012
  • 21. Events You’re Attending Where can people meet you in real-life?© Soak Social Ltd 2012
  • 22. Include Your Blog More exposure for your website© Soak Social Ltd 2012
  • 23. Do Your Own Market Research Poll your network & the wider community© Soak Social Ltd 2012
  • 24. Build Your Network
  • 25. Start with who you know, then look to connect with those further afield. 6 Ways To Connect o Your Address Book o Previous Colleagues & Classmates o Contacts of Contacts o Advanced Search o Saved Search o Join Groups© Soak Social Ltd 2012
  • 26. Leverage Your Existing Address Book Connecting with those you already know is easy© Soak Social Ltd 2012
  • 27. Connect With Those You Have Worked & Studied With Colleagues past & present are usually happy to connect© Soak Social Ltd 2012
  • 28. Connect with your Connections Connections Your contacts are likely to have useful connections© Soak Social Ltd 2012
  • 29. Use Advanced Search Find people by company, job title & other criteria© Soak Social Ltd 2012
  • 30. Saved Search Let LinkedIn alert you to opportunities© Soak Social Ltd 2012
  • 31. Join Groups Like minded people congregate in the same places© Soak Social Ltd 2012
  • 32. Market Yourself
  • 33. Be proactive in promoting yourself on LinkedIn. Help others provide answers and connect at every opportunity. 6 Tips For Marketing Brand You o Status Updates o Create a Group o Answers o Recommendations o Connect with Everyone o Use Personal Invites© Soak Social Ltd 2012
  • 34. Status Updates Relevant messages with build your profile© Soak Social Ltd 2012
  • 35. Create Your Own Group Encourage discussion around your area of expertise© Soak Social Ltd 2012
  • 36. Questions & Answers The more you help others get what they want...© Soak Social Ltd 2012
  • 37. Recommendations Be generous, recommend whenever you can© Soak Social Ltd 2012
  • 38. Connect With Everyone You never know when that next connection will become a lead© Soak Social Ltd 2012
  • 39. Use Personal Invites Don’t be boring, introduce yourself with style© Soak Social Ltd 2012
  • 40. Measure the Results
  • 41. There’s no point in networking of any kind if it doesn’t get results. Tracking those results will allow you to know where best to expend effort. 3 Things To Measure o Track your Connections o Group Members o Sales & Leads© Soak Social Ltd 2012
  • 42. Track Your Connections Track your network growth weekly© Soak Social Ltd 2012
  • 43. Your Group It’s not just about connections, but the conversation too© Soak Social Ltd 2012
  • 44. Sales & Leads Are you getting a return from your efforts?© Soak Social Ltd 2012
  • 45. Tip: Managing Your Status
  • 46. We are all very busy keeping our status up to date on nay network takes time. There is a way to do this without having to live on the platform. 4 Tips For Keeping Your Status Fresh & Relevant o What to Say o Find Content o Google Reader o BufferApp© Soak Social Ltd 2012
  • 47. I Am An Expert In... Decide on your area of focus© Soak Social Ltd 2012
  • 48. Find Content Online Search for authority sources that reflect your area of expertise© Soak Social Ltd 2012
  • 49. Introducing Google Reader Add the relevant content to Google Reader© Soak Social Ltd 2012
  • 50. BufferApp Is Your Buddy Buffer works all day so you don’t have to© Soak Social Ltd 2012
  • 51. And Finally
  • 52. Create a schedule to allow time for your networking efforts. You will only see results from quality & consistency along with continued measurement & adjustment. 7 Key Points to Remember o Complete Your Profile o Optimise it for Maximum Effect o Make Use Of Applications o Market Yourself Using All The Tools Available o Measure Your Results & Adjust Where Necessary o Keep Your Status Up To Date & Relevant o Rinse & Repeat© Soak Social Ltd 2012
  • 53. Thank You For further information please contact: Sean Clark Director Soak Social T: +44 (0)1603 630631 E: sean.clark@soaksocial.co.uk Twitter: @seanclark LinkedIn: http://uk.linkedin.com/in/seanclark© Soak Social Ltd 2012