Slides Updated: Part 6 of a series of 6 one hour introductory online marketing courses for beginners held at The Pennoyer Centre, Pulham St. Mary, Norfolk. Probably the most important aspect of marketing your business online, Content Marketing. This is a 1 hour beginners interactive course in which attendees were taught the basics of content marketing, what it is and how to leverage it to benefit their business. The course contents included: 1: What is content marketing and Why it is so Important How content helps with Social Media & SEO The difference between curation & creation Finding ideas & what to write about 2: Setting Up A Blog Domain names Hosting Set-up Plugins Templates & Design 3: Creating A Content Plan Structure your ideas Keeping focus on your market Finding the time to write Outsourcing & guest articles 4: Posting Your First Article Picking a title How much to write Sourcing images or video How to structure an article Choosing your call to action

1. Content Marketing for Business

2. The Role of Content

3. CONTENT

4. Websites & Blogs
Photo Credit: Lauro Roger McAllister - www.lrmck.com via Flickr.com

5. Search
Photo Credit: JRG Astroimages via Flickr.com

6. Social
Photo Credit: MarkGregory007 via Flickr.com

7. Creation or Curation?

8. Creation
Demonstrate authority by creating and sharing
content of value.

9. Curation
Demonstrate authority by finding and sharing
content of value.
From zero to over 80 million visitors in a month
http://www.theguardian.com/media/2013/dec/15/upworthy-website-lots-to-like-read

10. Creation & Curation
Together they pack a powerful punch!

11. Content Ideas

12. Where Do they Come
From?
 Read exhaustively about your market sector
 Read outside your sector & make associations
 Identify key sources & influencers
 Take part in online discussions
 Learn something new
 Keep notes of ideas as they come up
 Make a list of client questions

13. Some Useful Tools
 Feedly
 Flipboard/Zite
 Hootsuite
 Audible
 YouTube
 Evernote
 Coming soon…Kurasie.com

14. The Plan

16. Content
Template

18. For non-Writers
There is always YouTube…

20. The Art of Curation

21. Identify Sources

22. Save to a Feed Reader

23. Share the Good Stuff!

24. Or Compile an Article

25. Matt Cutts* on Curation
*Head of the web spam team
at Google
http://youtu.be/o7sfUDr3w8I?t=3m

26. Good Curation Example
Mentioned by Matt Cutts

27. This complete presentation is an example of
creation and curation in itself!

28. Set Up Your 1st Blog

29. A Guide to Wordpress.com
http://videos.videopress.com/BnChgpLD/homepagevideomk2.mp4

30. Thank You
SeanClark.com Ltd.
“Enabling businesses to leverage the power of the web.”
01379 330330
info@seanclark.com
@SeanClark