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What is design

What is design






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    What is design What is design Presentation Transcript

    • What is design, exactly?
    • Design is making things pretty.
    • Right?
    • Design is deciding what to do 
 and how to do it.
    • Design is deciding.
    • Not making arbitrary choices, or holding opinions, but making thoughtful, intentional decisions.
    • Design is all the work that goes into deciding • Preparation • Communication • Deliberation
    • Preparing to make thoughtful decisions: • researching the context and history of a problem • studying existing solutions to a problem • brainstorming new ways of seeing a problem • exploring many possible solutions
    • Communicating decisions 
 to others: • drawing diagrams of problems and solutions • creating mock-ups, wireframes, and prototypes • explaining and having conversations
    • Deliberating with others to get consensus: • An inspired idea is useless until it’s put into play • A designer must get stakeholders to agree
 on what to do and who to do it
    • Some designers do make things pretty.
    • They make decisions about the use of color, form, texture, 
 imagery, typography, 
 and messaging
 based on intuition, research, and experience.
    • Those decisions 
 make meaning 
 and priority clear.
    • They evoke associations and emotions.
    • But designers make thoughtful decisions about other things too.
    • Like how a tool 
 should work
 or how to make a complex system easy to understand.
    • Developers make thoughtful decisions too.
    • We select 
 among libraries 
 or roll our own.
    • We architect projects so they’re easy to maintain.
    • We consider the name of each object so our code documents its purpose.
    • We all design every time we make a thoughtful choice.
    • So don’t ask a designer to make 
 your app pretty.
    • Ask a designer to help make the purpose of your app clear.
    • Ask a designer to help make your users feel what you feel 
 when you think 
 about your app.
    • Ask a designer to help you articulate and test your assumptions.
    • Ask a designer for their perspective.
    • And always be a designer.
    • Be thoughtful 
 about what to do 
 and how to do it.
    • @seandurham