I'm working through this presentation and wanted to get it up and bounce it off some fresh eyes. Shoot me your revisions!
The value of a Sorority or a Fraternity is the network of its members.
This value is very poorly captured amongst Greek Systems today, and organizations such as these need to stop using someone else's social network and instead launch their own.
Greek Life Needs Its Own Network - Help Me Refine the Message
1. C R E A T E C O M M U N I T Y .
— Building Networks for the Greek System & Individual Chapters —
2. GREEK ORGANIZATIONS ARE THE MOST
FUNDAMENTAL DEFINITION OF A SOCIAL NETWORK
THEIR MOST VALUABLE ASSET IS THEIR MEMBERSHIP
3. THAT VALUE IS LOST THROUGH THE
USE OF INADEQUATE TOOLS
4. THE PROBLEM
— Structure, Communication, Privacy —
Greek Life is Complex
•There is a lot going on at either the Chapter or Council level
•Need: A tool that allows structured communication
Greek Life Requires Constant Communication
•Messaging tools don’t handle the complexity of greek life well and quickly become
overwhelming with nonsensical back-and-forth chatter
•Need: A tool that allows for easier, focused discussion
Privacy is Crucial
•A chapter requires the ability to discuss sensitive topics amongst themselves with the
confidence that only members will have access
•Need: A tool that is built with privacy in mind
5. THE SOLUTION
— Interconnected Chapter and Council Private Networks —
Councils Need the Ability to Effectively Distribute Information
•Build Unity within the entire greek system on one closed network
•Share events, happenings, ideas
•Connect members of separate houses through shared passions (ie, Greek Snowboarders)
•Allow for Council-Wide announcements to be pushed to all members’ phones
•Easily control access to the community and limit it to only greeks
Chapters Need the Ability to Manage Their Membership
•Structure the chapter in as many groups as necessary to most effectively communicate
•Give members of specific teams a place to communicate (Recruitment, Development, Sports)
•Keep the jokes where they belong - in the Off Topic group
•Allow Chapter Leaders to push notifications to all members’ mobile phones
•Maintain total privacy in communication to only active chapter members
6. IMAGINE THIS IS THE ENTIRE GREEK SYSTEM
— Every House on Campus —
ALL GREEK LIFE
7. SEGMENT THAT INTO TWO NETWORK TYPES
— Enable Collaboration, Protect Privacy —
ALL GREEKS
MEMBERS OF INDIVIDUAL CHAPTERS
8. WHICH BREAKS OUT PER CHAPTER
— Enable Collaboration, Protect Privacy, Strengthen Chapter Communications —
ALL-GREEK COMMUNITY
ΚΣΠΚAΣAE ΔΔΔ KΔKAΘNAK AΔX
9. BREAK CHAPTERS INTO GROUPS
— Focused Discussion Amongst Members —
ALL-GREEK COMMUNITY
ΚΣΠΚAΣAE ΔΔΔ KΔKAΘNAK AΔX
12. QUICKLY SWITCH BETWEEN COMMUNITIES
— Jump From the Chapter-Level to the Greek-Level in the Same App —
13. MORE QUESTIONS? ASK AWAY!
— Questions, Comments, Compliments —
SEAN DEVLIN - DIRECTOR, SUPPORT
s@thebackplane.com // @itsdevlin
See something that I missed or didn’t explain well enough?
Let me know!