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Taking the Plunge: A Social Media Workshop

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    Taking the Plunge: A Social Media Workshop - Presentation Transcript

    1. 1 Taking the Plunge A (participatory) Social Media Workshop eduWeb July 20, 2009 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    2. 2 What is “Social Media?” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    3. 3 Exercise #1 Let’s be social! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Divide the room. Half get pen and paper, the other half don’t. They have to try to get to know each other and then report back at the end everything they know. 10 minutes
    4. 4 “Social media is online content created by people using highly accessible and scalable publishing technologies...it's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.” Wikipedia Definition 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    5. 5 “platforms for interaction and networking” Bryan Eisenberg, futurenow 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    6. 6 “Who said this is media? Media is something you can buy and sell. Media contains inventory. Media contains blank spaces.” Ted McConnell, Proctor & Gamble 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    7. 7 Marshal McLuhan “The medium is the message.” Media: a technology that affects society not by its content but by its characteristics. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    8. 8 no “content”... ...but has social effect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    9. 9 “media” Sender information or data Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    10. 9 “mass media” Receiver or data tion rma info Sender information or data Receiver info rma tion or d ata Receiver 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    11. 10 social: the interaction of humans with other humans media: technology used to store and deliver information or data 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    12. 11 social media Participant or data n rm atio info Participant information or data Participant infor mati on o r dat a Participant 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    13. 12 Social Media: technologies that facilitate interactions between humans using information or data. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    14. 13 Social Media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    15. 14 A (somewhat incomplete) Timeline of Social Media not to scale USENET 1979 listserv Napster flickr 1986 1999 2004 pneumatic post 1865 SecondLife 2003 postal service Persia, 550BC The Palace radio ARPANET Wikipedia 1994 twitter 1891 1969 2001 The WELL Facebook 2006 1985 Friendster 2003 2002 @ MySpace YouTube email Third Voice 2003 2005 1966 BBS IRC 1999 1978 1988 telephone del.icio.us ~1890 2003 telegraph France, 1792 MUD1 Blogger 1978 1999 CompuServe MoveOn 1969 1998 digg epinions 2004 1999 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    16. 15 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    17. 16 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    18. 17 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    19. 18 Information in Social Space 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    20. 19 Exercise #2 Let’s Make a Virus! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Everyone writes down one short joke, anecdote, trivia fact, etc. on an index card. At the end of the writing period they pass them up to the front. I then shuffle them and hand them out to people. When you get a card if you like it you initial it and pass it on. If you don’t like it then you just hold on to it. At the end we find the ones that had the largest number of initials on them. If people really like something you can re-copy it and hand out the copy to someone else.
    21. 20 only 15% of viral media ever gets passed on 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    22. 21 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    23. 22 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    24. 23 Memes ๏ units of cultural information ๏ cultural evolution or cultural diffusion ins wk e ๏ subject to natural selection Da en ard sh G R ich elfi ๏ variation Th e S 1976 ๏ competition ๏ mutation ๏ it’s not survival of the fittest, it’s survival of fastest (those best able to spread) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    25. 24 Viral Transmission Virus Virus Host Virus Virus 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    26. 25 TB Transmission 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    27. 26 High School Dating 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    28. 27 Graph of The Internet 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    29. 28 “The Tipping Point” ๏ “Hubs” Malcolm Gladwell ๏ “Superconnectors” ๏ “Influentials” ๏ Viral media based on the theory that a few important people in a network can accelerate transmission and acceptance of an idea. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    30. 29 One-to-one Duncan Watts ๏ Memes take hold because culture is ready ๏ Six degrees of separation true, but connectors not important ๏ People influence others around them ๏ Anybody is just as likely to launch a trend as anyone else 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    31. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    32. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    33. 30 vs. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    34. 31 Exercise #3 Parents in social space... Blog search engine link: http://www.aripaparo.com/archive/000632.html 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Depending on internet access in the room, participants can either use their own computers or we can do it collectively on the big screen. Either way, the point of the exercise is to pretend that you’re a parent trying to find out what “it’s really like” at a particular school your child has decided to go to. Give everyone 10 minutes to explore social media spaces.
    35. 32 Social Media: A Taxonomy 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    36. 33 Types of Social Media ๏ Networking ๏ Publishing ๏ News ๏ Collaboration ๏ Media Sharing ๏ Reviews/Opinions/Directories ๏ Organizing ๏ Virtual Worlds 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    37. 34 Networking ๏ Person-to-person ๏ Personal profiles ๏ Group creation ๏ Social & Professional ๏ Making connections ๏ Sharing information & media within circle ๏ Invitation functions 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    38. 35 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    39. 36 Publishing ๏ Personal tone ๏ Frequent & timely ๏ Text, images, multimedia ๏ Comments ๏ Niche-y, topical ๏ Links/pointers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    40. 37 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    41. 38 News ๏ Voting ๏ Links ๏ Commentary ๏ Tagging ๏ Social rewards for content providers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    42. 39 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    43. 40 Collaboration ๏ Content Creation ๏ Social governance ๏ Social rewards for creators & editors ๏ Integrated discussion & history ๏ Broad to highly specific ๏ Project-oriented 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    44. 41 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    45. 42 Media Sharing ๏ Video, audio, gaming assets, files ๏ Rating system ๏ Comments ๏ Popularity/Voting ๏ Ease of use ๏ Social rewards for content providers 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    46. 43 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    47. 44 Reviews/Opinions/Directories ๏ Social rewards for “experts” ๏ Ratings & Voting ๏ Open & anonymous ๏ Consumer-oriented (reviews & opinions) ๏ Topic-oriented (directories) 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    48. 45 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    49. 46 Organizing ๏ Cause-oriented ๏ Advocacy ๏ Include features of other social media ๏ Discussion/debate ๏ Grassroots/Astroturf ๏ Fundraising 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    50. 47 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    51. 48 Virtual Worlds/Communities ๏ Community ๏ “Virtual” environments (though not necessarily graphic) ๏ Anonymity ๏ Social interaction ๏ Some corporate/organizational use ๏ High dropoff rate 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    52. 49 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    53. 50 Exercise #4 Hunting the Wily Prospect 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Participants have to brainstorm ideas for where their prospects (graduate/undergraduate/other) hang out online and based on what we’ve learned try to develop a list of potential social media targets for interacting with their prospects. Develop list (10 minutes) and discuss.
    54. 51 Using Social Media 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    55. 52 Why?* *the big question 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    56. 53 Typical Communications Goals ๏ Awareness ๏ Generating Leads ๏ Converting to Enrollments ๏ Development (and Alumni) ๏ Community Relations ๏ Retention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    57. 54 Relationships! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    58. 55 Characteristics of Social Media ๏ Two-way ๏ Many-to-many ๏ Informal ๏ Personal ๏ Interactive ๏ Open* *I’m going to fudge on this a bit. ๏ Continuous ๏ Collaborative 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    59. 56 “Chaos is a friend of mine.” Bob Dylan 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    60. 57 “there are inherent limits to our understanding and predicting the future at all levels of complexity” Ziauddin Sardar Chaos: A Graphic Guide 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    61. 58 Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    62. 58 Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    63. 58 commitment Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    64. 58 commitment honesty Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    65. 58 commitment honesty two-way Relationships: 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    66. 58 commitment honesty two-way Relationships: episodic 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    67. 58 commitment honesty two-way Relationships: episodic common interests 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    68. 58 commitment honesty two-way Relationships: episodic common interests take work 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    69. 58 commitment honesty two-way Relationships: episodic common interests take work require trust 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    70. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    71. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    72. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    73. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    74. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    75. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    76. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    77. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    78. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    79. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    80. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    81. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    82. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    83. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    84. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    85. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    86. 59 Uses of Social Media Person-to-Person Relationships ๏ Networking Organizing ๏ Publishing Sharing Experiences Discussions ๏ News Gathering & Distributing Information ๏ Collaboration Creating “Buzz” Communicating Experience ๏ Media Sharing Collaborating on Projects ๏ Reviews/Opinions/ Influencing Choices Directories Providing Guidance Fostering Common Interests ๏ Organizing Raising Awareness ๏ Virtual Worlds Raising Money 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    87. 60 Exercise #5 Brainstorm! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com Participants break up into groups to tackle a particular communications problem and brainstorm a social media idea to address that issue. After 10 minutes, present ideas and discuss.
    88. 61 Brainstorming Tasks ๏ Group 1: Awareness ๏ Group 2: Generating Leads ๏ Group 3: Converting to Enrollments ๏ Group 4: Development (and Alumni) ๏ Group 5: Community Relations ๏ Group 6: Retention 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    89. 61 Brainstorming Tasks ๏ Networking ๏ Group 1: Awareness ๏ Publishing ๏ Group 2: Generating Leads ๏ News ๏ Group 3: Converting to Enrollments ๏ Collaboration ๏ Group 4: Development (and Alumni) ๏ Media Sharing ๏ Group 5: Community Relations ๏ Reviews/Opinions/ Directories ๏ Group 6: Retention ๏ Organizing ๏ Virtual Worlds 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    90. 62 Case Studies 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    91. 63 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    92. 64 UMBC 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    93. 64 UMBC 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    94. 65 Rollins College • According to a Rollins' 2008 survey of accepted students, 28 percent reported reading the R- Journals during the admission process. • 6,316 different people visited the R-Journals Web site during the 2007-08 academic year. • 7,908 Total Visits • 6,316 Absolute Unique Visitors • 31,587 Pageviews • 00:02:22 Time on Site • 3.99 Average Pageviews • 41.26% Bounce Rate • 80.01% New Visits 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    95. 66 MoveOn.org 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    96. 67 Why? 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    97. 67 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    98. 67 “Hope is not a strategy.” Rick Page 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    99. 68 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    100. 68 ๏ Social media: technologies that facilitate conversations 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    101. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    102. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    103. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    104. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    105. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    106. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing ๏ Your reasons are never going to be as important to them as they are to you 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    107. 68 ๏ Social media: technologies that facilitate conversations ๏ It’s all about relationships ๏ It’s a commitment ๏ Use the right tool for the job ๏ “Social” doesn’t have to equal “Public” ๏ Have a reason for what you’re doing ๏ Your reasons are never going to be as important to them as they are to you ๏ You can’t control it. Get over it. 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    108. 69 Exercise #6 Go do it! 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com
    109. 70 Let’s Talk! sean.carton@idfive.com 225 e. redwood street baltimore, md 21202 410.837.5555 www.idfive.com

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