What is Google Trends? Google Trends isa powerful - free - market research tool developed by Google that lets you see what people are searching for online, and what topics, products or brands are currently trending. Google Trends provides charts that show how often words, phrases and topics have been searched over a period of time. Essentially, this service allows you to "see what the world is searching for.”
How Does It Work? Google Trends analyzes a portion of Google web searches to compute how many searches have been done for the terms you enter, relative to the total number of searches done on Google over time. Google then shows you a graph with the results – Search Volume Index graph.
Benefits For Marketers? This service also allows you to compare up to five different topics at one time and also see how those topics have been mentioned in news stories, other social media websites, and find out in which geographic regions the topics have been searched for the most. Google Trends also displayed a list of "hot trends" which is a great snapshot of the top 40 search queries at any given point in time. In addition to tracking trends, you can also search keywords and view how a particular keyword has risen or declined in popularity over time.
Benefits Continued… Knowing this kind of information can really help you make a decision whether or not to enter a particular niche market or not, and give you a better insight of your target market. Certain markets may have consistent patterns, which means that there are times when they are booming and other times when they are completely dead. This can be very handy to know because the key to success is to enter a market at the right time, when there is a massive demand and when hardly anyone is available to fulfill that demand.
This type of market research insight is very beneficial as you will be able to see the incline/decline of one against the others. Google Trends is a highly effective tool in social media marketing when determining which niche markets to target, see what topics are currently trending, as well as gain a better understanding of your target market. I would defiantly recommend this tool to any company or organization as it is a wonderful market research tool.