Social Media At Work - Splash Rafting

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A presentation given at the 'Social Media at the Theatre' event - Eden Court Theatre, Wed 20th April 2011. In this presentation I discuss how I have utlised specific social media tools and platforms to help promote and develop real-life businesses.

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Social Media At Work - Splash Rafting

  1. 1. Social Media At Work<br />SEAN BOTHA<br />Rapid & effective promotion to targeted, loyal customersFacebook / Twitter/ Email / LinkedIn / Photos / Videos<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  2. 2. A BIT ABOUT ME<br />Sean Botha<br />WORK<br /><ul><li>Freelance Social Media & Web Consultant
  3. 3. Splash Rafting: Online Marketing Manager
  4. 4. University of the Highlands & Islands: New Media Officer
  5. 5. Eden Court: Systems & Database Officer
  6. 6. DF Concerts: New Media Manager
  7. 7. XFM Scotland: Interactive Editor</li></ul>PERSONAL<br /><ul><li>Born in South Africa
  8. 8. Keen mountain biker & runner
  9. 9. Tweed fanatic</li></ul>SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  10. 10. SPLASH PORTFOLIO<br />Adventure travel & activity company in Scotland, Morocco and Spain<br />STAGDOWEEKEND.CO.UK<br />RAFTING.CO.UK<br />MOROCCOADVENTURETOURS.COM<br />SPAINADVENTURETOURS.COM<br />CANYONING.CO.UK<br />PERTHSHIREPAINTBALL.COM<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  11. 11. SPLASH PORTFOLIO<br />Adventure travel & activity company in Scotland, Morocco and Spain<br /><ul><li>SmugMug: Photos & Videos
  12. 12. Facebook Groups vs Pages
  13. 13. Twitter
  14. 14. Youtube
  15. 15. Vimeo & Issuu
  16. 16. Google Docs
  17. 17. TourCMS
  18. 18. Mailchimp
  19. 19. Hosting & Domains
  20. 20. Uptime Robot
  21. 21. Chris Waingroove Designs</li></ul>SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  22. 22. FACEBOOK PAGES<br />No-brainer: free & hugely effective at reaching your target audience.<br />Often more popular destination for customers/fans than official website.<br />Use Facebook as Page feature recently added.<br />Don’t forget your username!<br />New Facebook IFRAME functionality.<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  23. 23. FACEBOOK PAGES<br />Welcome<br />Captivating content to convince 1st time visitors to LIKE!<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  24. 24. FACEBOOK PAGES<br />Profile Picture<br />Tall profile image with square logo included<br />Maximum exposure & iconic thumbnail<br />Update regularly with news, photos, promos<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  25. 25. FACEBOOK PAGES<br />Applications for Pages<br />Mailchimp App subscribes fans to receive email updates from Splash<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  26. 26. FACEBOOK PAGES<br />Applications for Pages<br />TourCMS App lists Splash Tours - photos, details, prices & live booking links<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  27. 27. MAILCHIMP<br />Cheap & very effective email marketing platform.<br />Powerful integrations: Analytics, Social, Video <br />Easy to use with lots of help & support<br />Customisable: set up email templates & share ownership<br />Segment & interact with your customers – free bespoke market research! <br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  28. 28. MAILCHIMP<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  29. 29. THANKS<br />FORCOMING<br />Get in touch <br />sean@rafting.co.uk<br />facebook.com/seanbotha<br />twitter.com/seanbotha<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />

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