Social Media At Work - Splash Rafting

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A presentation given at the 'Social Media at the Theatre' event - Eden Court Theatre, Wed 20th April 2011. In this presentation I discuss how I have utlised specific social media tools and platforms …

A presentation given at the 'Social Media at the Theatre' event - Eden Court Theatre, Wed 20th April 2011. In this presentation I discuss how I have utlised specific social media tools and platforms to help promote and develop real-life businesses.

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  • 1. Social Media At Work
    SEAN BOTHA
    Rapid & effective promotion to targeted, loyal customersFacebook / Twitter/ Email / LinkedIn / Photos / Videos
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 2. A BIT ABOUT ME
    Sean Botha
    WORK
    • Freelance Social Media & Web Consultant
    • 3. Splash Rafting: Online Marketing Manager
    • 4. University of the Highlands & Islands: New Media Officer
    • 5. Eden Court: Systems & Database Officer
    • 6. DF Concerts: New Media Manager
    • 7. XFM Scotland: Interactive Editor
    PERSONAL
    • Born in South Africa
    • 8. Keen mountain biker & runner
    • 9. Tweed fanatic
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 10. SPLASH PORTFOLIO
    Adventure travel & activity company in Scotland, Morocco and Spain
    STAGDOWEEKEND.CO.UK
    RAFTING.CO.UK
    MOROCCOADVENTURETOURS.COM
    SPAINADVENTURETOURS.COM
    CANYONING.CO.UK
    PERTHSHIREPAINTBALL.COM
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 11. SPLASH PORTFOLIO
    Adventure travel & activity company in Scotland, Morocco and Spain
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 22. FACEBOOK PAGES
    No-brainer: free & hugely effective at reaching your target audience.
    Often more popular destination for customers/fans than official website.
    Use Facebook as Page feature recently added.
    Don’t forget your username!
    New Facebook IFRAME functionality.
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 23. FACEBOOK PAGES
    Welcome
    Captivating content to convince 1st time visitors to LIKE!
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 24. FACEBOOK PAGES
    Profile Picture
    Tall profile image with square logo included
    Maximum exposure & iconic thumbnail
    Update regularly with news, photos, promos
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 25. FACEBOOK PAGES
    Applications for Pages
    Mailchimp App subscribes fans to receive email updates from Splash
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 26. FACEBOOK PAGES
    Applications for Pages
    TourCMS App lists Splash Tours - photos, details, prices & live booking links
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 27. MAILCHIMP
    Cheap & very effective email marketing platform.
    Powerful integrations: Analytics, Social, Video
    Easy to use with lots of help & support
    Customisable: set up email templates & share ownership
    Segment & interact with your customers – free bespoke market research!
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 28. MAILCHIMP
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 29. THANKS
    FORCOMING
    Get in touch
    sean@rafting.co.uk
    facebook.com/seanbotha
    twitter.com/seanbotha
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk