Social Media at Work - HISEZ
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Social Media at Work - HISEZ Presentation Transcript

  • 1. Social Media At Work
    Agile Web Promotion
    & Loyal Customers
    Sean Botha
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 2. A BIT ABOUT ME
    Sean Botha
    WORK
    • Freelance Web Dev / SEO / Online Marketing
    • 3. Splash Rafting: Online Marketing Manager
    • 4. University of the Highlands & Islands: New Media Officer
    • 5. Eden Court: Systems & Database Officer
    • 6. DF Concerts: New Media Manager
    • 7. XFM Scotland: Interactive Editor
    PERSONAL
    • Scotch-African
    • 8. Keen mountain biker & runner
    • 9. Tweed fan
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 10. SPLASH PORTFOLIO
    Adventure travel & activity company in Scotland, Morocco and Spain
    STAGDOWEEKEND.CO.UK
    RAFTING.CO.UK
    MOROCCOADVENTURETOURS.COM
    SPAINADVENTURETOURS.COM
    CANYONING.CO.UK
    PERTHSHIREPAINTBALL.CO.UK
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 11. SPLASH PORTFOLIO
    Adventure travel & activity company in Scotland, Morocco and Spain
    • Bookings through TourCMS
    • 12. Facebook, Twitter & Social Search
    • 13. Local: TripAdvisor & Google Places
    • 14. Google Analytics
    • 15. Organic SEO using Google Insights & Webmaster Tools
    • 16. SmugMug/Zenfolio: Photos
    • 17. Mailchimp
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 18. FACEBOOK PAGES
    Its now easier than ever to quickly establish a presence & reach your customers on the #1 social network.
    Free & hugely effective at reaching your target audience
    Often a more popular destination for customers than official website
    Use Facebook as Page feature
    Choose your username carefully
    IFRAME S & F-Commerce
    Check In with Facebook Places
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 19. FACEBOOK PAGES
    Welcome
    Engaging content to convince 1st time visitors to LIKE!
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 20. FACEBOOK PAGES
    Profile Picture
    Tall profile image with square logo included
    Maximum exposure & iconic thumbnail
    Update regularly with news, photos, promos
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 21. TWITTER
    Easy way to connect with customers (current & new)
    Raise your SERP organically & for free!
    Effective scheduling = frequent, relevant content
    Use desktop apps: Hootsuite/TweetDeck/Brizzly
    Harness the power of Twitter Search
    Enhance stream with media: photos & video
    Observe & respect Twitter rules!
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 22. 9
  • 23. 10
  • 24. MAILCHIMP
    Cheap & very effective email marketing platform
    Powerful integrations: Analytics, Social, Video
    Easy to use with lots of help & support
    Customisable: set up email templates & share ownership
    Segment & interact with your customers – free bespoke market research!
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 25. MAILCHIMP
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 26. REMEMBER
    Always keep in mind the customer perspective
    • Go through sales transaction
    • 27. Sign up to newsletter/blog/Twitter/Facebook
    • 28. Recruit friends/family as mystery shoppers
    • 29. Search for relevant terms using Google
    Pinpoint areas where your CRM process needs work
    Invest in systems & processes to enhance customer experience
    Respond to ALL feedback from customers
    Keep your messages relevant, accessible & fun!
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk
  • 30. THANKS
    FORLISTENING
    get in touch
    sean@rafting.co.uk
    twitter.com/seanbotha
    facebook.com/seanbotha
    SPLASH
    Adventure Travel in Scotland/Morocco/Spain
    sean@rafting.co.uk | (01887) 829706 | rafting.co.uk