Social Media At Work<br />Agile Web Promotion <br />& Loyal Customers<br />Sean Botha<br />SPLASH<br />Adventure Travel in...
A BIT ABOUT ME<br />Sean Botha<br />WORK<br /><ul><li>Freelance Web Dev / SEO / Online  Marketing
Splash Rafting: Online Marketing Manager
University of the Highlands & Islands: New Media Officer
Eden Court: Systems & Database Officer
DF Concerts: New Media Manager
XFM Scotland: Interactive Editor</li></ul>PERSONAL<br /><ul><li>Scotch-African
Keen mountain biker & runner
Tweed fan</li></ul>SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafti...
SPLASH PORTFOLIO<br />Adventure travel & activity company in Scotland, Morocco and Spain<br />STAGDOWEEKEND.CO.UK<br />RAF...
SPLASH PORTFOLIO<br />Adventure travel & activity company in Scotland, Morocco and Spain<br /><ul><li>Bookings through Tou...
Facebook, Twitter & Social Search
Local: TripAdvisor & Google Places
Google Analytics
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Social Media at Work - HISEZ

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Transcript of "Social Media at Work - HISEZ"

  1. 1. Social Media At Work<br />Agile Web Promotion <br />& Loyal Customers<br />Sean Botha<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  2. 2. A BIT ABOUT ME<br />Sean Botha<br />WORK<br /><ul><li>Freelance Web Dev / SEO / Online Marketing
  3. 3. Splash Rafting: Online Marketing Manager
  4. 4. University of the Highlands & Islands: New Media Officer
  5. 5. Eden Court: Systems & Database Officer
  6. 6. DF Concerts: New Media Manager
  7. 7. XFM Scotland: Interactive Editor</li></ul>PERSONAL<br /><ul><li>Scotch-African
  8. 8. Keen mountain biker & runner
  9. 9. Tweed fan</li></ul>SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  10. 10. SPLASH PORTFOLIO<br />Adventure travel & activity company in Scotland, Morocco and Spain<br />STAGDOWEEKEND.CO.UK<br />RAFTING.CO.UK<br />MOROCCOADVENTURETOURS.COM<br />SPAINADVENTURETOURS.COM<br />CANYONING.CO.UK<br />PERTHSHIREPAINTBALL.CO.UK<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  11. 11. SPLASH PORTFOLIO<br />Adventure travel & activity company in Scotland, Morocco and Spain<br /><ul><li>Bookings through TourCMS
  12. 12. Facebook, Twitter & Social Search
  13. 13. Local: TripAdvisor & Google Places
  14. 14. Google Analytics
  15. 15. Organic SEO using Google Insights & Webmaster Tools
  16. 16. SmugMug/Zenfolio: Photos
  17. 17. Mailchimp</li></ul>SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  18. 18. FACEBOOK PAGES<br />Its now easier than ever to quickly establish a presence & reach your customers on the #1 social network.<br />Free & hugely effective at reaching your target audience<br />Often a more popular destination for customers than official website<br />Use Facebook as Page feature<br />Choose your username carefully<br />IFRAME S & F-Commerce<br />Check In with Facebook Places<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  19. 19. FACEBOOK PAGES<br />Welcome<br />Engaging content to convince 1st time visitors to LIKE!<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  20. 20. FACEBOOK PAGES<br />Profile Picture<br />Tall profile image with square logo included<br />Maximum exposure & iconic thumbnail<br />Update regularly with news, photos, promos<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  21. 21. TWITTER<br />Easy way to connect with customers (current & new)<br />Raise your SERP organically & for free!<br />Effective scheduling = frequent, relevant content<br />Use desktop apps: Hootsuite/TweetDeck/Brizzly<br />Harness the power of Twitter Search<br />Enhance stream with media: photos & video<br />Observe & respect Twitter rules!<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  22. 22. 9<br />
  23. 23. 10<br />
  24. 24. MAILCHIMP<br />Cheap & very effective email marketing platform<br />Powerful integrations: Analytics, Social, Video <br />Easy to use with lots of help & support<br />Customisable: set up email templates & share ownership<br />Segment & interact with your customers – free bespoke market research! <br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  25. 25. MAILCHIMP<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  26. 26. REMEMBER<br />Always keep in mind the customer perspective<br /><ul><li>Go through sales transaction
  27. 27. Sign up to newsletter/blog/Twitter/Facebook
  28. 28. Recruit friends/family as mystery shoppers
  29. 29. Search for relevant terms using Google</li></ul>Pinpoint areas where your CRM process needs work<br />Invest in systems & processes to enhance customer experience<br />Respond to ALL feedback from customers<br />Keep your messages relevant, accessible & fun!<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
  30. 30. THANKS<br />FORLISTENING<br />get in touch <br />sean@rafting.co.uk <br />twitter.com/seanbotha<br />facebook.com/seanbotha<br />SPLASH<br />Adventure Travel in Scotland/Morocco/Spain<br />sean@rafting.co.uk | (01887) 829706 | rafting.co.uk<br />
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