The document discusses how adding a double decker carousel to a shopping mall can generate revenue. It notes that a carousel draws families to the mall, leading to other sales. A carousel can generate up to 40% more revenue than single level carousels and increases the property value of the mall. HQ is experienced in owning, installing, and operating carousels and has partnerships with major mall operators. A carousel creates a landmark destination and increases revenue for surrounding businesses.
2. “I’d ratherrather have a carousel
“I’d have a carousel
in the mall any day because the carousel because the carousel
in the mall any day
draws families to the mall andto the mall and leads to other sales.
draws families leads to other
Once they’re here they shop,
sales. Once they’re here they shop, eat and
go see a movie.”
eat and go see a movie.”
— ERIC KLAFTER
Manager
General — ERIC KLAFTER
Westfield Valencia Town Center Manager
General
Westfield® Valencia Town Center
3. HQ’s New Double
Decker Carousel
generates more
revenue for your
mall and creates a
landmark shopping
and entertainment
destination increasing
your property’s value.
HQ ’s NEW DOUBLE DECKER CAROUSEL
generates more revenue for your mall and creates a
Why Double Decker?
landmark shopping and entertainment destination increasing
HQ
your property’s value.
Adding a Double Decker Carousel to your entertainment
WHY DOUBLE DECKER? mall, complements your retail
mix draws families to your DECKER CAROUSEL
’s NEW DOUBLE
generates more Double Decker your shopping center. creates mix
Adding a and energizes Carousel mall and
activities revenue for your to your entertainment a
draws families to your mall, complements your retail activities
landmark shopping and entertainment destination increasing
andenerates up to 40% more revenue
• energizes your shopping center.
G
your property’sother carousels
than value.
• Generates up to 40% more revenue than other carousels
WHY DOUBLE DECKER? shares profits
• Pays more rent and shares profits
• Pays more rent and HQ is the largest
• Long-term lease (usually 10-year term)
Adding a Long-term lease (usually 10-year term)
• Double Decker Carousel to your entertainment mix Double Decker
• Turn-key operation
draws families to your mall, complements your retail activities
• Turn-key operation Carousel owner
• Experienced owner/operator and professional staff
and energizes your shopping center. and operator
Having over 15 years of operational experience, the HQ
• xperienced owner/operator
E
• Generates up to 40% more revenue than itself as a leader in
group professional staff has proven
and of companies (HQ)
other carousels in the country.
• Pays more rent center ancillary businesses with operations in over
shopping and shares profits
300 malls throughout the United States. HQ is the largest
• Long-term lease (usually 10-year term)
Double Decker Carousel owner/operator in the country.
• Turn-key operation
• Experienced owner/operator and professional staff
4. Potential
1st Year Carousel Attendance and Sales:
• Paid-Rides: 200,000 to 250,000
• otal Riders: 300,000 to 375,000
T
(including parent accompanying child)
• Sales: $250,000 to $450,000
Location
HQ carefully selects each carousel location
ensuring the best results for your mall.
Specific criteria includes:
• Enclosed shopping centers of
800,000 square feet or larger
• $300 sales per square foot or more
• High traffic area such as a center
court or food court location
Trade-Up
Replace your old, run-down carousel with a
new Double Decker Carousel while doubling
or sometimes even tripling your present rent.
Ask HQ how.
Double Decker Carousels not only increase
capacity, but also increase demand by appealing
to older children and adults of all ages.
5. Benefits Double Decker
Carousel
Play
Areas
Food Vendors,
Kiosks, etc.
Generate Rental Income ü ü
Profit Sharing ü ü
Increase Property Value ü ü
Increased Revenue for Surrounding Businesses ü ü
Family Experience ü ü
Branding Opportunities ü ü
Landmark Entertainment Destination ü
Testimonials
“We specifically come to the mall for “He loves riding the carousel, especially
the carousel.” the upper level.”
— Cheree, Mom of Jaiden, age 3 — Cheryl, Mom of Eli, age 6
and Michael, age 8
“Great draw – families come specifically
“Every time we come to the mall we ride it. for the carousel. Creates a better overall
It’s tradition!” experience when here.”
— Corey, age 11 • Nailah, age 10 • Aisha, age 12 — Gavin Farnam, General Manager
Westfield® Solano
6. Owner/
Turn-key
Operations
Operator
HQ owns the carousel as well as manages
and operates ALL aspects of your shopping
The HQ group of companies are dedicated to
centercarousel program including:
developing and managing ancillary businesses
for the shopping center industry. With operations
• Designing custom concepts
in over 300 shopping centers, HQ partners
include •CBL Associates Properties, Macerich,
Supervising installation logistics
New Mark Merrill, Preit, Taubman Centers and
Westfield Properties.ongoing operations
• Managing
HQ’s businesses include:
• Providing regular maintenance
• Carousels
• Children’s Rides
• Supplying monthly reports
• Gift Cards
• ATMs
• Establishing and maintaining
• Payphones
security procedures
• Coke Machines
• Coin Operated Candy Machines
• Santa/Easter Photos
• Mall Kiosks
• Ice Cream Kiosks
Owner /Operator
Turn-key OPERATIONS
HQ Carousels™ is the largest Double Decker Carousel
owner/operator in the country.
HQ owns the carousel as well as manages and
HQ Carousels™ isaspects by Fun Brands, LLC. Fun Brands
operates ALL owned of your shopping center
also owns the Pump including: BounceU® brands.
carousel program It Up® and
• Designing custom concepts
HQ Carousels™ partners include:
• Supervising installation logistics
• Managing ongoing operations
• CBL Associates Properties
• Providing regular maintenance
••Supplying Growth Properties
General monthly reports
••EstablishingProperties
Westfield and maintaining
security procedures
7. NEW
New Double Decker DOUBLE DECKER CAROUSEL
HQ HQ Entertainment speciallychose Chance Morgan, Inc.,the
Entertainment specially chose Chance Morgan, Inc,
the largest amusementride manufacturer in in the world, their
largest amusement ride manufacturer the world, for
for their qualitydurable carousels. Together we designed the
quality and and durable carousels. Together we
designed Double Double Decker
NEW the newDecker Carousel. Carousel.
Developed in 2003, ONLY EIGHT exist in the United States.
Developed in 2003, only eight exist in the United States.
Every Chance Morgan carousel isis a custom-built masterpiece
Every Chance Morgan carousel
a custom-built masterpiece
with unique, hand-painted characters.
with unique, hand-painted characters.
HQ HQ and Chance Morgan work closely with you to determine
and Chance Morgan work closely with you to determine
the perfect carousel for your location. The result is a magical
the perfect carousel for your location. The result is a magical
environment, attractive to shoppers and a healthy, reliable
environment, attractive to shoppers and a healthy, reliable
revenue stream for your shopping center.
revenue stream for your shopping center.
Branding
Branding
The new Double Decker Carousel is a great way to extend
your brand. From jungle themes to sports teams and extend
The NEW Double Decker Carousel is a great way to anything
in between, Chance jungle themes to sportstakes to make your
your brand. From Morgan has what it teams and anything
shopping center carousel one-of-kind. it takes to make your
in between, Chance Morgan has what
shopping center carousel one-of-kind.
Special options available included:
Special options available included:
• Custom carousel figures
• Custom carousel figures
• Hand-painted scenery andand chariot panels
• Hand-painted scenery chariot panels
• Custom-etched mirrors
• Custom-etched mirrors
• Customized tops andand finials
• Customized tops finials
• Bamboo accents
• Bamboo accents
8. REVITALIZING The Carousel Business
PIU Management, LLC
1860 West University Drive, Suite 108
Tempe, AZ 85281
480-371-1200 • hqcarousels.com