Momo Babajob

Summary

Public beta launched Sept 2007 for Bangalore

30,000 registered users, 22,000 unique users/month

Major telco + Internet kiosks pilots eminent

Orkut App launched May 2008

“ Babajob seeks to bring the social networking revolution to the world’s poor” - October 30, 2007 Link “ I would like to extend my sincere appreciation and thanks to the whole concept of babajob and its staff members” - Lakshmi Srinagala, Bangalore employer

A Story of 2 Nannies

Mary

Edu: 5 th standard

Speaks only Kannada

Earns $20/month

Only knows people in slum

Jeena

Edu: 5 th standard

Speaks Kannada, Hindi

Earns $170/month

Has sister who works for a rich family

A Story of 2 Nannies

Mary

Edu: 5 th standard

Speaks only Kannada

Earns $20/month

Only knows people in slum

Jeena

Edu: 5 th standard

Speaks Kannada, Hindi

Earns $170/month

Has sister who works for a rich family

Why do some escape poverty? Key factor - Access to better paying jobs Historically - Social network Going forward - Aggregate/filter jobs & seekers See Appendix: Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf

90 minute commute distance in Bangalore A rising employment problem: Traffic 2001 2008 2011

Favorable Trends:

Mobile penetration

Rural->Urban migration

Working age population

Job changes/yr

Target seeker population

2008: 114mn

2012: 219mn

Size of Indian Informal Job Market Sources: TeamLease/Indicus (2007 Employability Report), McKensey – Rising Middle class in India, TRAI, Airtel 2012: 1 job change/yr X Rs 1000/change = $5.7 bn market

What users want from a job site

Employers:

Lots of great, reachable candidates

Easy:

“ Just send me someone great” – agency role

Trustworthy

Guaranteed

Cheap

Job Seekers

Access to better jobs:

Higher pay, better status, closer to home

Reachable to non-literate, poor and non-web

What users want from a job site

Employers:

Lots of great, reachable candidates

Easy:

“ Just send me someone great” – agency role

Trustworthy

Guaranteed

Cheap

Job Seekers

Access to better jobs:

Higher pay, better status, closer to home

Reachable to non-literate, poor and non-web

When do informal hires happen? Connect on:

Salary, Category, Distance

Language, Hours, Skills/Experience

+ Employer trust threshold

Babajob Vision

World’s best web + voice portal for informal labor

A scalable, replicable, profitable solution to fight poverty by creating radical job market efficiency for the informal sector

How:

Connect computer/voice-based employers to seekers with phones .

Employers: Sell Database Access and Guaranteed placement

Seekers: Sell/monetize access to jobs via mobile

Ecosystem: Sell leads to employment agencies

Poor people don’t use computers

But wait:

Our Field Staff

Small teams in the slum

Scalable only in hi-demand areas

Create business model for partners

Charge seeker Rs 20/$.50 + partner earns ~25% of employer fee when hired

iCafes, NGOs, Micro-Finance. MOU with Comat.

Via Social Networks

Orkut, babalife, FB users register job seekers

Mentors + connectors paid

Voice/Mobile registration

Telco partnerships

Print/Radio/TV ads with phone-in number

How we digitize job seekers MFIs, iCafes 

*321# Welcome. 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro *321#

New! Job Search

Job Search

Hire Help

2. Property Search

3. Hello Tunes*

*321#

Enter a job category no:

Housekeeping

Delivery Helper

Office Helper

Guard

Driver

Other

Go Back

*321# Enter your salary per month. Example 3000: *321#

Select job location city or your STD or pin code (ex 80 or 560001)

Bangalore

Mysore

Mangalore

Belgaum

Bellary

All Karnataka

Any

*321# Your subscription to Free 10-Day Pack has been activated. You will upto 3 daily alerts for Guard Jobs. Dial *321*66# to manage ur alerts. Enter 9 for Classifieds Home. *321# Job Found: Security Guard, 1-3 yrs, First Security, Rs 3500, Hindi req Indira Nagar, 9881 123456 Want better job alerts? Dial *321*668# and enter the languages you speak or logon to babajob.com to update your profile. Encourage users to add more profile data in the matching alerts Job Seeker registers on SMS/Voice Sample alert Suggest appropriate categories based on salary Minimize initial data collection screens: job location, salary, category 1 1 1 2800 4

Post a Job via SMS/UssD *321#

Select job location city no.

Bangalore

Mysore

Mangalore

Belgaum

Bellary

Overseas

Or enter the job location pincode (e.g. 560038)

*321# Welcome to Hire Help, where you can hire the help you need for your home or office. Enter a job category no: 1 Maid 2 Cook 3 Nanny 4 Security Guard 5 Driver 6 Receptionist 7 More Go Back *321# Enter the job post salary per month. Note that average wages for Maids in Bangalore in June 2008 was Rs 5400: Job posted! Interested seekers will call you & you’ll get matching candidate alerts for 10 days. Login to babajob.com with yr mobile no & password 2142 to edit your job. Dial *321*66# to manage ur alerts. At this point, the job and subscription are created but we maintain the session to ask follow-up questions. *321# Welcome to Airtel Live! 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro *321#

New! Job Search

Job Search

Hire Help

3. Property Search

4. Hello Tunes*

Tell job seekers who they should contact about your job. SMS CONTACT <your name and/or company> to 99XXXXX. Ex contact Rajesh Jain at First Security Give job seekers more details about your job. SMS DETAILS <job details, special requirements, etc> to 99XXXXX Ex. details 12th standard + diploma required 1 560034 5300 2 CONTACT Suresh DETAILS Our family needs a nice maid from 8am to 5pm, 6 days a week 2

Alert examples (under 120 chars) Guard Rs5000,Pulkeshi Ngr, 1yr exp,Man English Hindi Kannad Call:Knowx Innovations 08041270529 http://babajob.com?j=478484 Guard Rs4000 Koramangala,1yr exp,Man Call:Royal Ayurvedicspa Resturant 9627136874 http://babajob.com?j=478497 BABAJOB BABAJOB Guard Rs3500 Koramangala,1yr exp,Man Call:Unisco Communications 9880353000 http://babajob.com?j=478565 BABAJOB