Introducing Babalife And Babajob

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This is the presentation Sean Blagsvedt, CEO of Babajob gave on July 29, introducing babalife.com and babajob.com at Bangalore BarCamp 4

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  • Introducing Babalife And Babajob

    1. 1. Or why India really does need another mobile social web site. Bangalore BarCamp4 Mobile Collective
    2. 2. Outline
    3. 3. The social networking problems today
    4. 4. The social networking problems today <ul><li>Too many people see too much </li></ul>
    5. 8. The social networking problems today <ul><li>Too many people see too much </li></ul><ul><li>The feedback loop on blogs sucks </li></ul>
    6. 9. If no comments or trackbacks, did anyone read anything?
    7. 10. The social networking problems today <ul><li>Too many people see too much </li></ul><ul><li>The feedback loop on blogs sucks </li></ul><ul><li>Little sense of real places </li></ul>
    8. 13. The social networking problems today <ul><li>Too many people see too much </li></ul><ul><li>The feedback loop on blogs sucks </li></ul><ul><li>Little sense of real places </li></ul><ul><li>SN’s are largely for rich, English-speaking people </li></ul>
    9. 14. Who’s in Kannada? Even Hindi?
    10. 15. The social networking problems today <ul><li>Too many people see too much </li></ul><ul><li>The feedback loop on blogs sucks </li></ul><ul><li>Little sense of real places </li></ul><ul><li>SN’s are largely for rich, English-speaking people </li></ul><ul><li>Mobile users are largely ignored </li></ul>
    11. 16. The Indian numbers <ul><li>2.52 mil broadband </li></ul><ul><li>9.27 mil total Net connections at Rs 200/month </li></ul><ul><li>Mobile </li></ul><ul><li>185.13 mil subscribers </li></ul><ul><li>GSM Rs 298, CDMA Rs 202 (prepaid Rs 168) </li></ul><ul><li>SMSs for prepaid CDMA: 21/month </li></ul>Source: TRAI, March 2007, June 2007
    12. 17. Indian numbers con’t <ul><li>.25% has broadband on a PC </li></ul><ul><li>4-7% via shared/work connection </li></ul><ul><li>18% of country has a mobile </li></ul><ul><ul><li>3% on mobile Internet (maybe) </li></ul></ul><ul><ul><li>virtually all 18% on SMS </li></ul></ul><ul><li>Hence, SMS </li></ul>
    13. 18. The social networking problems today <ul><li>Too many people see too much </li></ul><ul><li>The feedback loop on blogs sucks </li></ul><ul><li>Little sense of real places </li></ul><ul><li>SN’s are largely for rich, English-speaking people </li></ul><ul><li>Mobile users are largely ignored </li></ul><ul><li>Nobody’s paying you to use them. (See next talk) </li></ul>
    14. 19. And thus
    15. 70. SMS Philosophy <ul><li>Session/Dialog based </li></ul><ul><ul><li>Menu system with timeouts </li></ul></ul><ul><li>Full support for status, blogs, scraps, mail, invite </li></ul><ul><li>Soon </li></ul><ul><li>Notify when sent directly to you </li></ul><ul><ul><li>(Not twitter nor group messages) </li></ul></ul><ul><li>Moving to local numbers </li></ul>
    16. 71. Recap <ul><li>Too many people see too much </li></ul><ul><li>The feedback loop on blogs sucks </li></ul><ul><li>Little sense of real places </li></ul><ul><li>SN’s are largely for rich, English-speaking people </li></ul><ul><li>Mobile users are largely ignored </li></ul>Problems:
    17. 72. + all the normal stuff <ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Comments </li></ul><ul><li>Blogs </li></ul><ul><li>Scraps </li></ul><ul><li>Status </li></ul><ul><li>About you, etc. </li></ul>
    18. 73. But wait…
    19. 74. But wait… <ul><li>Rs. ??? </li></ul>
    20. 76. Why we started How do people fall into poverty? Health calamity How do people escape poverty? Income diversification aka other jobs How do the poor get other jobs? They know someone. MSR India Research
    21. 77. <ul><li>Driver tells Employer and Employer hires cook. </li></ul><ul><li>The Driver asks his friend if she knows any cooks. </li></ul><ul><li>His friend knows a cook and tells the driver. </li></ul><ul><li>Employer needs a cook and asks her driver </li></ul>Many jobs are found through word of mouth.
    22. 78. Other job sites help high end workers – even connect to social networks
    23. 79. But wait: Poor people in India don’t use computers And most don’t have phones
    24. 80. Our solution: Pay people to help others find jobs.
    25. 81. How we do it:
    26. 88. ...languages spoken, gender, religion and eating habits, such as veg or non-veg.
    27. 89. Why maps? Everyone wants to work near their home
    28. 98. <ul><li>Employer </li></ul>Payment example 1: Employee Connector Mentor
    29. 99. <ul><li>Driver tells Employer and Employer hires cook. </li></ul><ul><li>The Driver asks his friend if she knows any cooks. </li></ul><ul><li>His friend knows a cook and tells the driver. </li></ul><ul><li>Employer needs a cook and asks her driver </li></ul>Previous example
    30. 100. <ul><li>Employer </li></ul>Payment example 2: 2 hops Employee Connector Connector Mentor Foo NGO
    31. 101. <ul><li>Employers pay Rs 700 </li></ul><ul><li>Search our list and/or post a job </li></ul><ul><li>When they hire, we pay Rs 100 to: </li></ul><ul><ul><li>Up to 2 connecting people between </li></ul></ul><ul><ul><li>employer & employee </li></ul></ul><ul><ul><li>The mentor </li></ul></ul><ul><ul><li>The employer (for telling us who they hired) </li></ul></ul>
    32. 102. <ul><li>Beta launches today </li></ul><ul><li>Private invite only (except for BarCamp) </li></ul><ul><li>Bangalore only </li></ul><ul><li>Future: </li></ul><ul><li>Does the model work? </li></ul><ul><li>Leverage Facebook as a platform? Widgets? </li></ul><ul><li>More cities </li></ul>Status + Future
    33. 103. Where you come in
    34. 112. Summary <ul><li>Informal sector jobs (for now) </li></ul><ul><li>Maps </li></ul><ul><li>Mentors paid to help others </li></ul><ul><li>Who sees and reads your blog </li></ul><ul><li>Video, photos + great SMS </li></ul><ul><li>Job connectors paid </li></ul>Hire through your friends and neighbors The mobile social network for India
    35. 113. Questions

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