Or why India really does need another mobile social web site. Bangalore BarCamp4 Mobile Collective

Outline

The social networking problems today

The social networking problems today Too many people see too much

Too many people see too much

The social networking problems today Too many people see too much The feedback loop on blogs sucks

Too many people see too much

The feedback loop on blogs sucks

If no comments or trackbacks, did anyone read anything?

The social networking problems today Too many people see too much The feedback loop on blogs sucks Little sense of real places

Too many people see too much

The feedback loop on blogs sucks

Little sense of real places

The social networking problems today Too many people see too much The feedback loop on blogs sucks Little sense of real places SN’s are largely for rich, English-speaking people

Too many people see too much

The feedback loop on blogs sucks

Little sense of real places

SN’s are largely for rich, English-speaking people

Who’s in Kannada? Even Hindi?

The social networking problems today Too many people see too much The feedback loop on blogs sucks Little sense of real places SN’s are largely for rich, English-speaking people Mobile users are largely ignored

Too many people see too much

The feedback loop on blogs sucks

Little sense of real places

SN’s are largely for rich, English-speaking people

Mobile users are largely ignored

The Indian numbers 2.52 mil broadband 9.27 mil total Net connections at Rs 200/month Mobile 185.13 mil subscribers GSM Rs 298, CDMA Rs 202 (prepaid Rs 168) SMSs for prepaid CDMA: 21/month Source: TRAI, March 2007, June 2007

2.52 mil broadband

9.27 mil total Net connections at Rs 200/month

Mobile

185.13 mil subscribers

GSM Rs 298, CDMA Rs 202 (prepaid Rs 168)

SMSs for prepaid CDMA: 21/month

Indian numbers con’t .25% has broadband on a PC 4-7% via shared/work connection 18% of country has a mobile 3% on mobile Internet (maybe) virtually all 18% on SMS Hence, SMS

.25% has broadband on a PC

4-7% via shared/work connection

18% of country has a mobile

3% on mobile Internet (maybe)

virtually all 18% on SMS

Hence, SMS

The social networking problems today Too many people see too much The feedback loop on blogs sucks Little sense of real places SN’s are largely for rich, English-speaking people Mobile users are largely ignored Nobody’s paying you to use them. (See next talk)

Too many people see too much

The feedback loop on blogs sucks

Little sense of real places

SN’s are largely for rich, English-speaking people

Mobile users are largely ignored

Nobody’s paying you to use them. (See next talk)

And thus

SMS Philosophy Session/Dialog based Menu system with timeouts Full support for status, blogs, scraps, mail, invite Soon Notify when sent directly to you (Not twitter nor group messages) Moving to local numbers

Session/Dialog based

Menu system with timeouts

Full support for status, blogs, scraps, mail, invite

Soon

Notify when sent directly to you

(Not twitter nor group messages)

Moving to local numbers

Recap Too many people see too much The feedback loop on blogs sucks Little sense of real places SN’s are largely for rich, English-speaking people Mobile users are largely ignored Problems:

Too many people see too much

The feedback loop on blogs sucks

Little sense of real places

SN’s are largely for rich, English-speaking people

Mobile users are largely ignored

+ all the normal stuff Photos Videos Comments Blogs Scraps Status About you, etc.

Photos

Videos

Comments

Blogs

Scraps

Status

About you, etc.

But wait…

But wait… Rs. ???

Rs. ???

Why we started How do people fall into poverty? Health calamity How do people escape poverty? Income diversification aka other jobs How do the poor get other jobs? They know someone. MSR India Research

Driver tells Employer and Employer hires cook. The Driver asks his friend if she knows any cooks. His friend knows a cook and tells the driver. Employer needs a cook and asks her driver Many jobs are found through word of mouth.

Driver tells Employer and Employer hires cook.

The Driver asks his friend if she knows any cooks.

His friend knows a cook and tells the driver.

Employer needs a cook and asks her driver

Other job sites help high end workers – even connect to social networks

But wait: Poor people in India don’t use computers And most don’t have phones

Our solution: Pay people to help others find jobs.

How we do it:

...languages spoken, gender, religion and eating habits, such as veg or non-veg.

Why maps? Everyone wants to work near their home

Employer Payment example 1: Employee Connector Mentor

Employer

Driver tells Employer and Employer hires cook. The Driver asks his friend if she knows any cooks. His friend knows a cook and tells the driver. Employer needs a cook and asks her driver Previous example

Driver tells Employer and Employer hires cook.

The Driver asks his friend if she knows any cooks.

His friend knows a cook and tells the driver.

Employer needs a cook and asks her driver

Employer Payment example 2: 2 hops Employee Connector Connector Mentor Foo NGO

Employer

Employers pay Rs 700 Search our list and/or post a job When they hire, we pay Rs 100 to: Up to 2 connecting people between employer & employee The mentor The employer (for telling us who they hired)

Employers pay Rs 700

Search our list and/or post a job

When they hire, we pay Rs 100 to:

Up to 2 connecting people between

employer & employee

The mentor

The employer (for telling us who they hired)

Beta launches today Private invite only (except for BarCamp) Bangalore only Future: Does the model work? Leverage Facebook as a platform? Widgets? More cities Status + Future

Beta launches today

Private invite only (except for BarCamp)

Bangalore only

Future:

Does the model work?

Leverage Facebook as a platform? Widgets?

More cities

Where you come in

Summary Informal sector jobs (for now) Maps Mentors paid to help others Who sees and reads your blog Video, photos + great SMS Job connectors paid Hire through your friends and neighbors The mobile social network for India

Informal sector jobs (for now)

Maps

Mentors paid to help others

Who sees and reads your blog

Video, photos + great SMS

Job connectors paid

Questions