Slideshow Transcript

1. Slide 1: Or wh y India re a lly doe s ne e d a noth e r m ob ile s oc ia l we b s ite . B a n g a lo re B a rC a m p4 Mo b ile C olle c tive
2. Slide 2: Outline
3. Slide 3: The social networking problems today
4. Slide 4: The social networking problems today 1. To o m a n y p e o p le s e e to o m u c h
5. Slide 8: The social networking problems today 1. To o m a n y p e o p le s e e to o m u c h 2. Th e fe e d b a c k lo op o n b lo g s s u c ks
6. Slide 9: If no c om m e nts or tra c kb a c ks , did a nyone re a d a nyth ing ?
7. Slide 10: The social networking problems today 1. To o m a n y p e o p le s e e to o m u c h 2. Th e fe e d b a c k lo op o n b lo g s s u c ks 3. Little s e n s e o f re a l pla c e s
8. Slide 13: The social networking problems today 1. To o m a n y p e o p le s e e to o m u c h 2. Th e fe e d b a c k lo op o n b lo g s s u c ks 3. Little s e n s e o f re a l pla c e s 4. S N’s a re la rg e ly fo r ric h , E ng lis h - s pe a king p e op le
9. Slide 14: Who’s in Kannada? Even Hindi?
10. Slide 15: The social networking problems today 1. To o m a n y p e o p le s e e to o m u c h 2. Th e fe e d b a c k lo op o n b lo g s s u c ks 3. Little s e n s e o f re a l pla c e s 4. S N’s a re la rg e ly fo r ric h , E ng lis h - s pe a king p e op le 5. Mo b ile u s e rs a re la rg e ly ig n o re d
11. Slide 16: The Indian numbers • 2.52 m il b roa db a nd • 9.27 m il tota l Ne t c onne c tions a t R s 200/ onth m Mob ile • 185.13 m il s ub s c rib e rs • G S M R s 298, C DMA R s 202 (pre pa id R s 168) • S MS s for pre pa id C DMA: 21/mo nth S ourc e : TR AI, Ma rc h 2007, J une 2007
12. Slide 17: Indian numbers con’t • .25 % h a s b ro a d b a n d on a P C • 4 -7% via s h a re d/ rk c o nn e c tio n wo • 1 8 % of c o un try h a s a m ob ile – 3% on m ob ile Inte rne t (m a yb e ) – virtua lly a ll 18% on S MS • He nc e , S MS
13. Slide 18: The social networking problems today 1. To o m a n y p e o p le s e e to o m u c h 2. Th e fe e d b a c k lo op o n b lo g s s u c ks 3. Little s e n s e o f re a l pla c e s 4. S N’s a re la rg e ly fo r ric h , E ng lis h - s pe a king p e op le 5. Mo b ile u s e rs a re la rg e ly ig n o re d 6. No b o d y’s pa yin g yo u to u s e th e m . (S e e n e xt ta lk)
14. Slide 19: And thus
15. Slide 70: SMS Philosophy • S e s s ion/ log b a s e d Dia – Me nu s ys te m with time outs • F ull s upport for s ta tus , b log s , s c ra ps , m a il, invite S oon • Notify wh e n s e nt dire c tly to you (Not twitte r nor g roup me s s a g e s ) • Moving to loc a l num b e rs
16. Slide 71: Recap Problems: 1. Too m a ny pe ople s e e too m uc h 3. Th e fe e db a c k loop on b log s s uc ks 4. Little s e ns e of re a l pla c e s 6. S N’s a re la rg e ly for ric h , E ng lis h -s pe a king pe ople 7. Mob ile us e rs a re la rg e ly ig nore d
17. Slide 72: + all the normal stuff • P h o to s • Vid e o s • C o m m e n ts • B lo g s • S c ra p s • S ta tu s • Ab o u t yo u , e tc .
18. Slide 73: But wait…
19. Slide 74: But wait… Rs .
20. Slide 76: Why we started How do people fall into poverty? He a lth c a la mity How do people escape poverty? Inc ome dive rs ific a tion a ka o the r jo bs How do the poor get other jobs? The y know s o me o ne . MSRIndia Research
21. Slide 77: Ma ny job s a re found th roug h word of m outh . 2. The Drive r as ks his 1. Emplo ye r ne e ds a c o o k frie nd if s h e knows a ny a nd a s ks h e r drive r c ooks . 1. His frie nd kno ws a 1. Drive r te lls E m ploye r a nd E m ploye r hire s c o o k a nd te lls th e
22. Slide 78: Oth e r job s ite s h e lp h ig h e nd worke rs – e ve n c onne c t to s oc ia l ne tworks
23. Slide 79: B ut wa it: Po o r pe o ple in India do n’t us e c o mpute rs And m os t don’t h a ve ph one s
24. Slide 80: Our s olution: Pay pe o ple to he lp o the rs find jo bs .
25. Slide 81: How we do it:
26. Slide 88: ...la n g ua g e s s p o ke n , g e n d e r, re lig io n a n d e a tin g h a b its , s u c h a s ve g o r n o n-ve g .
27. Slide 89: Why maps? E ve ryon e wa n ts to work n e a r th e ir h o m e
28. Slide 98: Payment example 1: E m p lo ye r E m p loye e Conne c tor Me n to r
29. Slide 99: P re vious e xa m ple 2. The Drive r as ks his 1. Emplo ye r ne e ds a c o o k frie nd if s h e knows a ny a nd a s ks h e r drive r c ooks . 1. His frie nd kno ws a 1. Drive r te lls E m ploye r a nd E m ploye r hire s c o o k a nd te lls th e
30. Slide 100: Payment example 2: 2 hops E m p lo ye r E m ploye e Conne c tor Conne c tor F oo Me n to r NG O
31. Slide 101: 1. E m p lo ye rs p a y R s 70 0 2. S e a rc h o u r lis t a n d / p o s t a job or • Wh e n th e y h ire , we p a y R s 1 0 0 to : – Up to 2 c o nne c ting pe o ple b e twe e n e m ploye r & e m ploye e – The me nto r – The e mplo ye r (for te lling us wh o th e y h ire d)
32. Slide 102: Status + Future • B e ta la unc h e s toda y • P riva te invite only (e xc e pt for B a rC a m p) • B a ng a lore only F uture : • Doe s th e m ode l work? • Le ve ra g e F a c e b ook a s a pla tform ? Widg e ts ? • More c itie s
33. Slide 103: Where you come in
34. Slide 112: Summary Hire through your friends and neighbors T mobile social network for I he ndia • Wh o s e e s a nd re a ds your • Informa l s e c tor jobs (for now) blog • Ma ps • Vide o, ph otos + g re a t S MS • Me ntors pa id to h e lp oth e rs • J ob c onne c tors pa id
35. Slide 113: Questions