Summary Public beta launched Sept 2007 for Bangalore 30,000 registered users, 22,000 unique users/month Orkut App launched May 2008 Major telco + Internet kiosks pilots eminent “ Babajob seeks to bring the social networking revolution to the world’s poor” - October 30, 2007 Link Demo: Voice + SMS Informal sector job services Enable employers and job seekers to connect to each other via premium SMSs and premium voice services Initial focus on limited, low-end categories: Helper, Machinist, Driver, Cook, Maid, Guards . “ I would like to extend my sincere appreciation and thanks to the whole concept of babajob and its staff members” - Lakshmi Srinagala, Bangalore employer

Public beta launched Sept 2007 for Bangalore

30,000 registered users, 22,000 unique users/month

Orkut App launched May 2008

Major telco + Internet kiosks pilots eminent

Demo: Voice + SMS Informal sector job services

Enable employers and job seekers to connect to each other via premium SMSs and premium voice services

Initial focus on limited, low-end categories:

Helper, Machinist, Driver, Cook, Maid, Guards .

A Story of 2 Nannies Mary Edu: 5 th standard Speaks only Kannada Earns $20/month Only knows people in slum Jeena Edu: 5 th standard Speaks Kannada, Hindi Earns $170/month Has sister who works for a rich family

Mary

Edu: 5 th standard

Speaks only Kannada

Earns $20/month

Only knows people in slum

Jeena

Edu: 5 th standard

Speaks Kannada, Hindi

Earns $170/month

Has sister who works for a rich family

A Story of 2 Nannies Mary Edu: 5 th standard Speaks only Kannada Earns $20/month Only knows people in slum Jeena Edu: 5 th standard Speaks Kannada, Hindi Earns $170/month Has sister who works for a rich family Why do some escape poverty? Key factor - Access to better paying jobs Historically - Social network Going forward - Aggregate/filter jobs & seekers See Appendix: Source: Escaping Poverty and Becoming Poor: Who Gains, Who Loses, and Why?, ANIRUDH KRISHNA, 2003 http://www.pubpol.duke.edu/krishna/documents/Krishna_Rajasthan_poverty.pdf

Mary

Edu: 5 th standard

Speaks only Kannada

Earns $20/month

Only knows people in slum

Jeena

Edu: 5 th standard

Speaks Kannada, Hindi

Earns $170/month

Has sister who works for a rich family

90 minute commute distance in Bangalore A rising employment problem: Traffic 2001 2008 2011

Favorable Trends: Mobile penetration Rural->Urban migration Working age population Job changes/yr Target seeker population 2008: 114mn 2012: 219mn Size of Indian Informal Job Market Sources: TeamLease/Indicus (2007 Employability Report), McKensey – Rising Middle class in India, TRAI, Airtel 2012: 1 job change/yr X Rs 1000/change = $5.7 bn market

Favorable Trends:

Mobile penetration

Rural->Urban migration

Working age population

Job changes/yr

Target seeker population

2008: 114mn

2012: 219mn

What users want from a job site Employers: Lots of great, reachable candidates Easy: “ Just send me someone great” – agency role Trustworthy Guaranteed Cheap Job Seekers Access to better jobs: Higher pay, better status, closer to home Reachable to non-literate, poor and non-web

Employers:

Lots of great, reachable candidates

Easy:

“ Just send me someone great” – agency role

Trustworthy

Guaranteed

Cheap

Job Seekers

Access to better jobs:

Higher pay, better status, closer to home

Reachable to non-literate, poor and non-web

What users want from a job site Employers: Lots of great, reachable candidates Easy: “ Just send me someone great” – agency role Trustworthy Guaranteed Cheap Job Seekers Access to better jobs: Higher pay, better status, closer to home Reachable to non-literate, poor and non-web When do informal hires happen? Connect on: Salary, Category, Distance Language, Hours, Skills/Experience + Employer trust threshold

Employers:

Lots of great, reachable candidates

Easy:

“ Just send me someone great” – agency role

Trustworthy

Guaranteed

Cheap

Job Seekers

Access to better jobs:

Higher pay, better status, closer to home

Reachable to non-literate, poor and non-web

When do informal hires happen? Connect on:

Salary, Category, Distance

Language, Hours, Skills/Experience

+ Employer trust threshold

Babajob Vision World’s best web + voice portal for informal labor A scalable, replicable, profitable solution to fight poverty by creating radical job market efficiency for the informal sector How: Connect computer/voice-based employers to seekers with phones . Employers: Sell Database Access and Guaranteed placement Seekers: Sell/monetize access to jobs via mobile Ecosystem: Sell leads to employment agencies

World’s best web + voice portal for informal labor

A scalable, replicable, profitable solution to fight poverty by creating radical job market efficiency for the informal sector

How:

Connect computer/voice-based employers to seekers with phones .

Employers: Sell Database Access and Guaranteed placement

Seekers: Sell/monetize access to jobs via mobile

Ecosystem: Sell leads to employment agencies

Mobile Jobs: Goals & Demand Carrier Goal: Broadly increase ARPU in BOP and Rural segment A scalable, simple, highly profitable and non-labor intensive service Real placements => higher usage Radically increase size of market Lots of job posts are required High Job demand - “ It makes rational sense to pay Rs 30/month if it yields Rs 500 in increased income” Next 200m Indian job seekers: Not qualified for jobs today on naukri & monster Not computer literate

Carrier Goal: Broadly increase ARPU in BOP and Rural segment

A scalable, simple, highly profitable and non-labor intensive service

Real placements => higher usage

Radically increase size of market

Lots of job posts are required

High Job demand -

“ It makes rational sense to pay Rs 30/month if it yields Rs 500 in increased income”

Next 200m Indian job seekers:

Not qualified for jobs today on naukri & monster

Not computer literate

Babajob User Interface : Income Increasing user income & literacy Increasing Richness & Complexity Automated Voice (English, Kannada, etc) 9972002222 Looking for a better paying job closer to your home? SMS JOB <DRIVER, HELPER, MACHINIST, MAID or RECEPIONIST> <ur pincode or city> to 9972002222 for jobs! SMS (mostly English) Mobile Web http://babajob.com/m PC Web http://babajob.com Call Center 80 4115 5492 Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more

Register for jobs via voice (using OmMobile voice platform +91 80 3093 5108) 4 0 0 0 Step 2 Step 3 1 Step 5 Step 6 1 Step 1 3 1 Step 4 Please key in your current salary. Please tell us where you would like to work. Key in your pincode or press 1 for Bangalore 2 for Mysore 3 for Belgum Or 4 for more cities Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more You are now signed up to receive Security Guard job alerts near Indiranagar, Bangalore. Free for the next 5 days, 1 rupee per day thereafter. Welcome to Babajob. Press 1 for Hindi, 2 for Kannada or 3 for English If you are looking for a Job, Press 1 or To Post a Job, Press 2

Job Seeker registers on SMS Try it: SMS HIRE or JOBS <job category><ur city or pincode> to +91 99 7200 2222 Promo messages: Get minimum data: job location, category Show Jobs immediately Get more details and Apply Babajob Calling drivers, helpers, maids. Want a better paying job closer to your home? SMS JOB <DRIVER, HELPER, MACHINIST, MAID or RECEPIONIST> <ur pincode or city> to 9972002222 for jobs! Job driver 560038 Babajob You registered on babajob.com! Bangalore Driver Jobs: 1.Bangalore Travels 9923412345 Rs4500 Indira Nagar 2.Mr Rajesh 9988334433 Rs5500 Yelahanka For details, SMS JOB (job no.) or JOBS for more jobs. Babajob Bangalore Travels 9923412345 Rs4500 Indira Nagar, Hindi English, 3yr exp, Candidates must know Bangalore Routes. http://babajob.com?j=12322 SMS: A to Apply J for more jobs 1

Mobile Web http://babajob.com/m Light weight pages for mobiles Job Details Seeker Details Job Search

Light weight pages for mobiles

Job Details

Seeker Details

Job Search

Alert examples (under 120 chars) Guard Rs5000,Pulkeshi Ngr, 1yr exp,Man English Hindi Kannad Call:Knowx Innovations 08041270529 http://babajob.com?j=478484 Guard Rs4000 Koramangala,1yr exp,Man Call:Royal Ayurvedicspa Resturant 9627136874 http://babajob.com?j=478497 BABAJOB BABAJOB Guard Rs3500 Koramangala,1yr exp,Man Call:Unisco Communications 9880353000 http://babajob.com?j=478565 BABAJOB Show value to job seekers with every premium SMS sent Contains Title, salary, neighborhood, years exp, gender, required languages, employer name, number, URL and some description These are real alerts from 3 randomly chosen jobs in our system.

Show value to job seekers with every premium SMS sent

Contains Title, salary, neighborhood, years exp, gender, required languages, employer name, number, URL and some description

UssD + SMS Subscriptions: Pilot Dec 25 3% response against 100,000 users Rolling out to next million now… Premium SMS – shopping to telcos Available now on 9972002222 Shipping on Feb 15 in Andhra Pradesh Voice – finishing/shopping to telcos Status

UssD + SMS Subscriptions: Pilot Dec 25

3% response against 100,000 users

Rolling out to next million now…

Premium SMS – shopping to telcos

Available now on 9972002222

Shipping on Feb 15 in Andhra Pradesh

Voice – finishing/shopping to telcos

Babajob User Interface : Income Increasing user income & literacy Increasing Richness & Complexity Automated Voice (English, Kannada, etc) 9972002222 Looking for a better paying job closer to your home? SMS JOB <DRIVER, HELPER, MACHINIST, MAID or RECEPIONIST> <ur pincode or city> to 9972002222 for jobs! SMS (mostly English) Mobile Web http://babajob.com/m PC Web http://babajob.com Call Center 80 4115 5492 Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more

Poor people don’t use computers But wait:

Poor people don’t use computers

Our Field Staff Small teams in the slum Scalable only in hi-demand areas Create business model for partners Charge seeker Rs 20/$.50 + partner earns ~25% of employer fee when hired iCafes, NGOs, Micro-Finance. MOU with Comat. Via Social Networks Orkut, babalife, FB users register job seekers Mentors + connectors paid Voice/Mobile registration Telco partnerships Print/Radio/TV ads with phone-in number How we digitize job seekers MFIs, iCafes 

Our Field Staff

Small teams in the slum

Scalable only in hi-demand areas

Create business model for partners

Charge seeker Rs 20/$.50 + partner earns ~25% of employer fee when hired

iCafes, NGOs, Micro-Finance. MOU with Comat.

Via Social Networks

Orkut, babalife, FB users register job seekers

Mentors + connectors paid

Voice/Mobile registration

Telco partnerships

Print/Radio/TV ads with phone-in number

Sean Blagsvedt [email_address] Questions

Sean Blagsvedt

[email_address]

Backup

*321# Welcome. 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro *321# New! Job Search Job Search Hire Help 2. Property Search 3. Hello Tunes* *321# Enter a job category no: Housekeeping Delivery Helper Office Helper Guard Driver Other Go Back *321# Enter your salary per month. Example 3000: *321# Select job location city or your STD or pin code (ex 80 or 560001) Bangalore Mysore Mangalore Belgaum Bellary All Karnataka Any *321# Your subscription to Free 10-Day Pack has been activated. You will upto 3 daily alerts for Guard Jobs. Dial *321*66# to manage ur alerts. Enter 9 for Classifieds Home. *321# Job Found: Security Guard, 1-3 yrs, First Security, Rs 3500, Hindi req Indira Nagar, 9881 123456 Want better job alerts? Dial *321*668# and enter the languages you speak or logon to babajob.com to update your profile. Encourage users to add more profile data in the matching alerts Job Seeker registers on SMS/Voice Sample alert Suggest appropriate categories based on salary Minimize initial data collection screens: job location, salary, category 1 1 1 2800 4

New! Job Search

Job Search

Hire Help

2. Property Search

3. Hello Tunes*

Enter a job category no:

Housekeeping

Delivery Helper

Office Helper

Guard

Driver

Other

Go Back

Select job location city or your STD or pin code (ex 80 or 560001)

Bangalore

Mysore

Mangalore

Belgaum

Bellary

All Karnataka

Any

Post a Job via SMS/UssD *321# Select job location city no. Bangalore Mysore Mangalore Belgaum Bellary Overseas Or enter the job location pincode (e.g. 560038) *321# Welcome to Hire Help, where you can hire the help you need for your home or office. Enter a job category no: 1 Maid 2 Cook 3 Nanny 4 Security Guard 5 Driver 6 Receptionist 7 More Go Back *321# Enter the job post salary per month. Note that average wages for Maids in Bangalore in June 2008 was Rs 5400: Job posted! Interested seekers will call you & you’ll get matching candidate alerts for 10 days. Login to babajob.com with yr mobile no & password 2142 to edit your job. Dial *321*66# to manage ur alerts. At this point, the job and subscription are created but we maintain the session to ask follow-up questions. *321# Welcome to Airtel Live! 1. New!-Job Search 2. Music, Movies 3. Cricket, Sports 4. Love, Comedy 5. New, Info 6. Astro *321# New! Job Search Job Search Hire Help 3. Property Search 4. Hello Tunes* Tell job seekers who they should contact about your job. SMS CONTACT <your name and/or company> to 99XXXXX. Ex contact Rajesh Jain at First Security Give job seekers more details about your job. SMS DETAILS <job details, special requirements, etc> to 99XXXXX Ex. details 12th standard + diploma required 1 560034 5300 2 CONTACT Suresh DETAILS Our family needs a nice maid from 8am to 5pm, 6 days a week 2

Select job location city no.

Bangalore

Mysore

Mangalore

Belgaum

Bellary

Overseas

Or enter the job location pincode (e.g. 560038)

New! Job Search

Job Search

Hire Help

3. Property Search

4. Hello Tunes*