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Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
Market Opportunity - Lean Entrepreneurship Carnegie Mellon
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Market Opportunity - Lean Entrepreneurship Carnegie Mellon

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It's important to understand how big an opportunity is before deciding if you are going to invest your time and money (plus possibly other people's money) into a startup. We'll talk through different …

It's important to understand how big an opportunity is before deciding if you are going to invest your time and money (plus possibly other people's money) into a startup. We'll talk through different approaches to figuring this out in this week's lecture.

Published in: Business, Economy & Finance
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  • 1. Market Opportunity ! Sean Ammirati 
 Partner, BirchmereVentures Adjunct Professor, Carnegie Mellon University #CMULean
  • 2. Market Opportunities 1. Large Number of Total Potential 
 Customers / Users 2. Rapid Predictable Future Growth 3. Clear path to replicable user / customer acquisition #CMULean
  • 3. 1. Market Sizing Total Addressable Market Served Available 
 Market Target Market Top Down Bottom Up Take key variables in revenue model & multiple by market data assumptions ! ! Example: # of Potential Users x # of PageViews x (Average RPM in Mkt/1000) #CMULean
  • 4. Sample:VigLink http://lsvp.com/2011/03/16/how-to-estimate-market-size/ #CMULean
  • 5. Real Goal: Make sure this is worth your time! ! (and your investors money) #CMULean
  • 6. Sample: NoWait #CMULean
  • 7. $185 B 300,000 locations the table service market. 10%Fine Dining Reservation
  • 8. $185 B 300,000 locations casual dining. ! ! ! ! ! OpenTable for Casual Dining Casual Dining Walk-in
  • 9. 2. Be Weary of Analysts #CMULean
  • 10. Market Types B2B: used & purchased by businesses B2C: used & purchased by consumers B2B2C: sold to business to acquire a consumer #CMULean
  • 11. 3.Tools for user / customer acquisition #CMULean
  • 12. For Next Week ... • Present (~5 minutes): • A slide with fully flushed out business model canvas • Focus on Key Parts of Canvas based on business model pattern • Highlight key assumptions (variables) you would use to build a financial model #CMULean
  • 13. seanammirati.com ! @SeanAmmirati #CMULean

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