Ionglobal Mkt Case Study 200908

Samsung Mobile SEO Samsung Fun Club SEO (Search Engine Optimisation) Period : July. 2008 ~ Sep. 2009 Objective : 1. Increase Overall Organic Traffic 2. Drive Organic Traffic to Specific Sections (Products, Mobile Contents) 3. Increase Target Keywords Rankings 4. Increase Number of Index Pages in Search Engines (Google, Yahoo) Target Countries: 15 Countries (7 Tier 1. Countries, 8 Tier 2 Countries) What worked : 1. Average 40% of Overall Organic Traffic Increase (Tier 1.) 2. Average 32% of Target Keywords Rankings Increase (Tier 1.) 3. Average 345% of Indexed Pages Increase (Tier 2.) ※ On Process of Project © 2009 ion global. all rights reserved. 3

Samsung Mobile SEO Samsung Fun Club SEO (Search Engine Optimisation) Target Markets RU UK NL PO BE DE USA CN ES IT TU TW In SG BR Tier 1 : 7 Country Markets Tier 2 : 8 Country Markets EMEA UK UK EMEA Italy IT T EMEA Spain ES T EMEA Belgium BE i EMEA Germany DE i EMEA Poland PO e EMEA Netherlands NL e Americas USA USA r EMEA Turkey TU r Americas Brazil BR 1 EMEA Russia RU APAC Singapore SG APAC China CN 2 APAC India In APAC Taiwan TW © 2009 ion global. all rights reserved. 4

Samsung Mobile SEO Samsung Fun Club SEO (Search Engine Optimisation) Team Structure Client Directors Supervision / Audit QA Director SEO Manager Hub Director Miguel Sánchez iProspect EMEA • Coordination with local Isobar • CLIENT CONTACT Skevos Papado search agencies • Coordination w. poulos • Coordination with eventual EMEA y APAC Operative iProspect EMEA subcontractors iProspect Hubs (copywriting/translation) Account Director • Deliverables • EXECUTION deliverables • 1st Line Tech Kelvin Leung • 1st / 2nd Line Tech Support Support iProspect APAC • Coordination Account Director • Quarterly Meeting Local Clients Hub Director © 2009 ion global. all rights reserved. 5

Samsung Business Printer Integrated Search Strategy Consulting Samsung Business Printer Integrated Search Strategy Consulting Period : Feb. 2009 ~ Dec. 2009 Objective : 1. Build Search Marketing Strategy (Including Internal Search, PPC & SEO Marketing) 2. Search Engine Optimisation for New Launching Website 3. Increase Synergy Effect on PPC & SEO Target Countries: 7 Countries (1 Pilot Country, 6 Tier 1. Countries) What worked : 1. Set up Samsung Business Printer Search Marketing Strategy & Methodology ※ On Process of Project © 2009 ion global. all rights reserved. 6

Samsung Business Printer Integrated Search Strategy Consulting Samsung Business Printer Integrated Search Strategy Consulting Target Markets SE FI DK RU UK NL PO BE DE FR CN ES IT Pilot Market Tier 1 Markets United Kingdom Germany Sweden France Denmark Italy Finland Spain Poland Netherlands Russia Belgium China © 2009 ion global. all rights reserved. 7

Samsung Business Printer Integrated Search Strategy Consulting Samsung Business Printer Integrated Search Strategy Consulting Team Structure Role of iProspect Quality Assurance Samsung Printer Overall Project Service Quality Assurance HQ iProspect Role of iProspect Korea Quality Assurance Client management Manage Scope of Service iProspect KOREA Within Ion Global iProspect EMEA Hub Implementation Review & Recommendation Technical Barrier Isolation Recommendation (* UK Only) Pilot UK Integrated Search Report USA Canada (English) Canada (French) France Role of iProspect EMEA Hub Manage Scope of Service Germany Italy Implementation Review & Recommendation Country Specific SEO Contents Guide Integrated Search Report (Regional Insight on SEO, PPC, Internal Search) © 2009 ion global. all rights reserved. 8

Trade Korea SEO & PPC Trade Korea SEO & PPC Period : Feb. 2009 ~ Dec. 2009 Objective : 1. Build Search Engine Optimized Renewal Website and Dedicated to B2B Market Place 2. Internal SEO training for Developers 3. Effective PPC Campaign for USA Market Target Countries: English Speaking Countries (SEO) USA (PPC) What worked : 1. Search Engine Optimisation System Setting (CMS) ※ On Process of Project © 2009 ion global. all rights reserved. 9

Australia Tourism Korea SEO Australia Tourism Korea SEO Period : June. 2009 ~ July. 2009 Objective : 1. Increase Target Keywords Ranking in Naver & Daum 2. Pilot Project to see SEO is working in Korea Search Market Strategy: 1. Optimizing Target Keywords with Target Landing Pages 2. Monitor & Review Quick Results in two month of time period What worked : 1. Naver Ranking Increase 233.33% 2. Daum Ranking Increase 2025.00% © 2009 ion global. all rights reserved. 10

Restylane - Campaign Rastylane - Campaign Campaign Page Banner Creative • Campaign: Restylane“ Goodbye complex & Happy new Face” • Period : 2008/12/19~200902/18 (62 days) • Objective : Brand Awareness & Exposure Information • Media : Display AD Media & EDM & Social Media • What worked : Expose the brand among consumers who do not know Restylane. 2009.03.31 © 2009 ion global. all rights reserved. 12

Restylane – Viral MKT Rastylane – Viral MKT 레스틸렌 ( Resylane) 쁘띠성형 (petit surgery) After[ 20.Jan ] Before[ 7.Jan ] Before[ 7.Jan ] After[ 20.Jan ] • Objective : Build awareness and Credibility of Restyane through deliver product information and after note • Media : Social Media (Blog & Community) • What worked : Exposure 52% of Our post in blog category early 10 page 2009.03.31 © 2009 ion global. all rights reserved. 13

Seoul Grand Sale Seoul Grand Sale [Main Page] [Sub Page] [Sub Page] [Event Page] Period : - May. 2008 ~ Oct. 2008 Objectives : - Build “Seoul Grand Sale” awareness through Japan & China Plan Details : - English, Chinese, Japanese Platform Development - Japan : Yahoo & Google Keyword MKT, Yahoo AD MKT - China : Baidu & Google Keyword MKT, Sina Ad MKT - Screen Saver, Wall paper and other Events 14

Seoul Grand Sale Seoul Grand Sale •Web Log Analysis during Events •Period : June. 1st 2008 ~ Aug. 31st 2008 Time Spend on Site : 03 Minutes 46 Second During 3 Month Event Period - Total Visits : 124,510 - Total Impression : 53,169,603 185% Achieved Compare to Goal

MAEIL Pure Yogurt Maeil Pure Yogurt Campaign [Event Page] [Pure Jingle Song Editor] [Creative & Movie Clips] Period : June. 2009 ~ July 2009 (45days) Objectives - Build brand awareness of new product “Pure Yogurt” Strategy - Use Celebrity “Yuna Kim” and bond identity as “Yuna Yogurt” - Create “Pure Jingle Song Editor” and spread on SNS to increase Brand Awareness - Create UGC and feed them into SNS Media -Naver, Nate, Daum, ezDay, SBS, KBS, MBC WHAT WORKED - 117.81% Override on Impressions - 173.72% Override on Clicks - 52.42% of General Reach - 76.11% of Target Reach

MAEIL Dairies Mom’Smile well-being teatime campaign [Event Page] [ Banner Creative] [Magazine AD illustration] Period : 2008.02.01 ~ 03.16 (45days) Objectives - Build brand awareness of new product “Mom‟Smile” Strategy - Create widget to download and it‟ll alarm user when is tea time (twice a day) - Create UGC and feed them into maternity communities - Using related keywords pregnant, baby health, well-being tea etc Media -Maeil.com, Urii.com, chosun.com WHAT WORKED - Build brand awareness through “Fill out brand name” game - Delivery Product‟s effectiveness / function through Survey - “Tea Time Campaign “ through SMS / alarm application download

P&G, Febreze 5-Space, 5-Color Party [Event Page] [ Naver Blog] [ Naver Survey] Period : 2006.11.06 ~ 12.31 (56 days) [Banner Creative] Objectives -To maximize the WOW effect with the powerful viral scheme -To make the synergy effect with the No.1 blog portal site to make the on-line issue making among target users -To have the seasonality event and benefit to draw the utmost attention from target users Strategy - Create 5 different scheme online communities - Using related keywords Christmas, fashion, food, decoration, travel and family Media : Naver WHAT WORKED -To make the blogs as the successful gate way to lead into the brand site. -Total visitor : 197,266 users -Total board update : 1,667 times

P&G, Febreze Thanks Mom [Event Page] [ Naver Brand Search] [Banner Creative] Period : 2007.11.15 ~ 12.14 (30 days) Objectives - Establish strong emotional bondage among household Build brand Awareness among light user Raise WOM effect - Delivery “Thanks UCC” through Febreze Strategy - Create UGC and feed them into family, household communities - Using related keywords family, thanks mom, daughter etc Media -imbc, kbs WHAT WORKED - Total Participation : 11,269 - Total Members : 25,811

P&G, Pantene Hair Fall Control [Event Page] [ Naver Brand 검색] [Banner Creative] Period : 2007.06.22 ~ 08.14 (54 days) Objectives - Build awareness and deliver „Hair Fall Control” key benefit to target - To maximize the WOM effect with the powerful viral scheme Strategy - Create UCC using celebrity and feed them into celebrity related communities - Using related keywords celebrity name, movie, style, fashion, love etc Media : Naver, Daum, iMBC, SBSi, WHAT WORKED - Message delivery through 1,000 Testimonial - Target attention through Viral activity - Page view : 6,638,747

P&G, Gillette Gillette Fusion Soccer [Event Page] [ Banner Creative] [Banner] Period : 2008.03.24 ~ 06.4 (73days) Objectives - Increase awareness of total Gillette Fusion line Strategy - Generate contents and feed them into college students and sports related communities - Using related keywords fashion, style, men, macho etc Media - Naver, MSN, Nexon WHAT WORKED - Alliance with ESPN to process offline event - Synergy Effect by connecting with Fusion Soccer - Viral Activity by using Celebrity & artificial articles

Mobile + CVS Alliance Event (P&G Head & Shoulders, J&J Clean & Clear) Head & Shoulders Clean & Clear Objective: Objective: • Maximize H&S trial among target • Maximum experience of new products Strategy: Strategy: • Effectively reach to target and efficiently • Effectively reach to target customers ( teen deliver H&S mini product agers ) • Maximize sampling event awareness and • Increase brand awareness through Look & participation rate in event feel and information • Drive sampling event impact even further • Maximize the WOM effect through holistic to maximize H&S distribution in CVS marketing activities and benefits channel Plan details: Plan details: • We will make an alliance with CVS channels, • Date : 2006, June 1st ~ 25th i.e. Family Mart, LG25, Seven Eleven to deliver sample in a cost efficient way. © 2009 ion global. all rights reserved. 23

Mobile + CVS Alliance Event (Head & Shoulders Case) Visit convenience store Dial * 77 Input Store code Download Barcode [Clean Day~ Free Bubble Day!] Store code 1. Download ㅁㅁㅁㅁ SMS Please get H&S mini * 77 product in the convenience stores! Show coupon Scan barcode in the mobile in the mobile 확인 이벤트 Website Visit convenience store Pring on-line coupon from website © 2009 ion global. all rights reserved. 24

Mobile + CVS Alliance Event (Clean & Clear Case) **1020+SND  URL SMS  WAP site visit  Event Participation [수신메시지] -----존슨앤존슨----- ☎ TV Main Event [존슨앤존슨] 훼밀리마트에 가시면, 데 일리소프트 신제품 미니 클린앤드클리어 샘플과 투혼팔찌, PSP 게임 이벤트 접속~ CD등을 ‘참여자 전원에게’ ▲ Connection charge 무료로 드립니다! CVS Poster Connecting to Clean & Clear? 1.Free Sample Are you in Family Connecting… 2.Free Mobile BG Image Mart now? Magazine **1020 Press SND to 3.Free C&C Songs 4.Daily Soft 1.Yes Connect 2.No 5.Product Info Internet Send World Cup Message  URL SMS  Event Page  Mobile Coupon download SMS MoA WORLD CUP 박지성오빠, 월드컵 모바일 서버 [수신메시지] -----존슨앤존슨----- -----존슨앤존슨----- Alliance Event [존슨앤존슨] 데일리소프트와 투혼팔찌 에서도 멋진 활약 기 를 무료로 드립니다! 응원메시지 접수완료! 대해요!! 화이팅~ 지금 계신 훼미리마트의 당첨선물 받으세요~ 매장코드를 입력해주세요. >상대방 번호 연결하시겠습니까 + 투혼팔찌~ (모르실 경우 점원에게 문 2000836 통화:연결하기 의하세요) 이 화면을 점원에게 보여 주시면 데일리소프트와 [1234] 함께 투혼팔찌를 드립니 한글 입력 1.입력 다! 1.확인 © 2009 ion global. all rights reserved. 25

Ionglobal Mkt Case Study 200908

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