Ion Global e-Biz Introduction 2009.

ion global_e‐biz Company Introduction & Portfolios Prepared by ion global Documented by Kim, Jung 2009.06 CONFIDENTIAL This material, which contains business secrets and confidential information, is a property owned by ion global. This material shall not be used, reproduced, copied, disclosed, or transmitted, as a whole or a part, without a proper consent of ion global.

Table Of Contents • About ion global • isobar & Global Networks • Working Process • e-Business Service Consulting Methodology • Portfolios – Website Planning & Construction – Online Marketing Execution 2009.03.31 © 2009 ion global. all rights reserved. 2

Background & History g y • Background & History – 12 Years Old Solid Experiences. ion Global has been one of Asia's leading e‐business solutions firms since it was founded in Hong Kong in 1995. Since then, we have designed, built, maintained and marketed hundreds of world‐class, international web sites for Global 2000 companies, governments and not‐for‐profit organizations in over a dozen languages all over the globe. – We are Stable and Reliable. we enjoy solid financial backing and synergies with sister companies in the IT consulting, enterprise software, offshore development, mobile application and content portal industries. – People. Our team is composed of highly knowledgeable and experienced Internet professionals with backgrounds derived from Five key disciplines: “Strategy & Planning”, “Marketing”, “UI Experts group”, “User eXperience”, “IT” • Linked by Isobar i k db b – On August 2nd, 2007, we announced our plans to be acquired by Aegis Group plc, the London‐listed media communications and market research group. Ion Global and all our 130 professionals will become part of Isobar www.Isobar.net, Aegis' global digital agency network. – Isobar companies operate in all aspects of digital solutions (web development, experience design, online marketing, mobile, search, technology integration, strategy, etc.) through a global network of 92 offices in 37 markets worldwide, with 2,500 staff Bespoke marketing Bespoke marketing Global Out of Home Global Out of Home services communications Global full service digital Global communication planning & marketing buying Global communication planning & Global communication planning & buying

Approach • Holistic approach • Online Marketing execution • Online media execution • Viral marketing • SEO (Search Engine Optimization) & SEM (Search Engine Marketing) Marketing • Mobile marketing (SMS/MMS/etc..) Mobile marketing (SMS/MMS/etc..) • DB Management & analysis • Global & Local Activities Covered Construction (Mobile & Web) Interactive applications are • Creative Design our passion as well as our livelihood. As avid consumers • Usability analysis of web and mobile • Mobile/Website building technologies, we understand • On‐Device User Interface Digital Service & how typical consumers Promotion/Campaign • Promotion/Campaign Business Strategy interact online. We Process development supplement that with user • Service strategy research to ensure that • Marketing strategy discrete audiences are fully • UX/UI strategy understood before embarking • Integration strategy on any design work. • Globalization & Localization Strategy 2009.03.31 © 2009 ion global. all rights reserved. 5

Business scope of ion global Korea • Business Area New Media New Media Wireless Wired ( Convergence Media) (Mobile/etc) (Web, Internet) Service Consulting Marketing Construction Evaluation 2009.03.31 © 2009 ion global. all rights reserved. 6

Approach • Core Factors Creative Design Creative Design •Emotional •Functional Earning Model Brand/Service & Scenario Identity Core Core Factors for Successful Digital Business Understanding Marketing Technology Strategy •Technology •Target consumer Limitation •Market trends •Price & Cost Usability •Accessibility •Priority •Usage scenario 2009.03.31 © 2009 ion global. all rights reserved. 7

Organization – ion global Korea 홍기범 이사 이선영 대표 Augustin Hong SunYoung Lee Financial Director (AEGIS) Managing Director 김정원 부장 JungWon Kim 김정 이사 박승용 이사 Financial & Operation Manager i i l i Total 60 Employees Justin Kim SeungYong Park Strategy Director UX Director 이효섭 차장, 김은희 차장 최진용 차장 손창배 차장 서종철 부장, 박병철 부장 이상한 부장 Sean Lee, Ellen Kim Jinyong Choi ChangBae Son Charles Seo, ByungChul SangHan Lee Manager Manager Manager Park Senior Manager Senior Manager e-Business Marketing UI Planning User Information Strategy & 2 Marketing Managers 1 Manager eXperience Technology Planning 1 Senior Associate 1 Supervising Associates 4 Managers 1 Senior Manager 2 Mangers g 2 Senior Associates 5 Supervising Associates p g 2 Supervising Associates 2 Supervising Associates 3 Staffs 5 Senior Associates 3 Senior Associates 2 Senior Associates 5 Staffs 4 Staffs 5 Staffs IML (Interactive Media Lab) 5 Interactive Designer (3D/Flash) 2009.03.31 © 2009 ion global. all rights reserved. 8

Business scope of ion global Korea : e‐Business area • Service Consulting • Online Marketing – Marketing Strategy – Online marketing strategy ( quarterly, semi‐annually , annually ) – e‐Business Service Scenario & Model definition – Online / Mobile media planning & execution – UX/UI Strategy – Event planning – Market Research & Analysis – Viral Marketing planning Viral Marketing planning – Mobile marketing strategy and execution • e‐Business – E‐Direct Mailing with CRM Data Mining – Creative design & Interactive design – Analysis & Report – Site construction – Database Management Web based CRM, PRM solutions • SEO & SEM – CMS integrations – Global SEO (Search Engine Optimization) & SEM Global SEO (Search Engine Optimization) & SEM – Annual maintenance (Search Engine Marketing) Service – New Online & Mobile marketing technology introduction – Evaluation report E l ti t 2009.03.31 © 2009 ion global. all rights reserved. 9

Client Roster of ion global : e‐Business Partners • BMW Korea • P&G • AIG • Seoul City • Bluebell Korea • SOVICO • Galderma Korea • Allergan Korea Allergan Korea • SAMSUNG Electronics • SAMSUNG Digital Imaging • Johnson & Johnson Johnson & Johnson • L'OREAL • FURSYS & iLOOM • Google • COEX • Solid Technology • Ottogi • Unilever 2009.03.31 © 2009 ion global. all rights reserved. 10

Business scope of ion global Korea : UX & UI area • UX Business scope • Portable Device UI/GUI – Research & Usability Test – Usability Test – Service strategy (Mobile & Web :: App. Store) – Task analysis – UX strategy consulting – UI Scenario design – User interface planning – GUI Design – Graphic User interface – Cognitive Engineering Methodology • Mobile Service – Service Strategy & Framework • Service UI Consultation S i UI C lt ti – Market research & analysis – Mobile / web service – Service scenario definition – Telemetics – Identity Design – VOIP / Broadcast service VOIP / Broadcast service – Service Interface Guideline S i I t f G id li – New media service – CP (Contents Provider) Guideline – Evaluation • Digital Media(Devices) UI Consultation Digital Media(Devices) UI Consultation – Mobile phone – PC / PDA / PMP / MP3 / Navigator – TV / Digital TV / Digital products 2009.03.31 © 2009 ion global. all rights reserved. 11

Client Roster of ion global : UX & UI Partners • KTF (KT Freetel) • KT • PANTECH • LG Electronics • LG Telecom LG Telecom • SAMSUNG Electronics • HyunDai Motors • HANA TV • AIG TA • ReignCom g 2009.03.31 © 2009 ion global. all rights reserved. 12

Global Network Marketing research, including needs‐ based including needs based (i.e., Censydiam), 360 when/where research (e.g., Consumer Connection Study), Teen research Communication Global out‐of‐ Global Full service Sports, planning and home communication digital, 1‐to‐1 entertainment buying b i i li t specialist planning and l i d brand and b d d d t and event media buying response marketing marketing 2009.03.31 © 2009 ion global. all rights reserved. 14

isobar APAC • The strongest worldwide digital network • Over 200 digital experts across Asia • Supported by the consumer insights and research capabilities of the AEGIS group APAC 2009.03.31 © 2009 ion global. all rights reserved. 16

isobar Hubs • work with clients to draw the most appropriate talent from the network isobar hubs – effectively creating a bespoke client-focussed digital team London Stockholm Global Hong Kong Hong Kong San Francisco 2009.03.31 © 2009 ion global. all rights reserved. 17

isobar service models for Global/International clients • Flexibility is key – we adapt our model to suit client organisations Agency to Agency Key agency + hub model Hub model Client Client Client Key isobar agency Key isobar agency isobar hub isobar hub Agency Agency Agency Agency Agency Agency Agency Agency Agency Agency Agency Agency Agency isobar hub isobar Concierge model (in development) Client isobar Concierge . 2009.03.31 © 2009 ion global. all rights reserved. 19

Communication Method CP (Client Principle) IGK Extranet or Direct contact Normal Request CLIENT Critical Request PM, PL QA (Quality Assurance) Feedback and continuing Improvement Member Responsibility Client Principle Business Strategy & Critical Decision & Client Relationship Project Manager Planning & Management UX Designer Creative design UX 3D & Motion Designer Interactive design with FLASH & Other Rich Media (3D, Movie, etc) IT Scripter HTML & Javascript Coding IT Programmer IT Programmer System maintenance and development (Programmer, DBA) System maintenance and development (Programmer DBA) 2009.03.31 © 2009 ion global. all rights reserved. 22

Project Process (Basic) • Establish project • Agree on initial detail • Review issues, • Review setup for test communication plan plan resolutions and environment • Establish project p j recommendations p • Review test process • Review discovery y timelines analysis document • Validate detail plan • Agree on incident repair • Establish project & reporting process Goals • Present deliverable Kickoff Discovery Design Review Meeting Presentation Presentation Deliverable Discovery Design Construction Implementation • Identify and establish • Develop database • Setup environment • Website acceptance test client needs schema • Populate database • Customer acceptance • Determine IA • Design marketing • Build user interface • Formal project close process model • Assess technology • Build marketing Build marketing • Release for general Release for general options • Design user interface components availability • Determine performance • Design marketing • Implement security criteria components strategy • Design security strategy • Unit test • Develop user documentation 2009.03.31 © 2009 ion global. all rights reserved. 23

IGK Marketing Team Support Promotion guide from Promotion guide from Result Handling Result Handling Evaluation based on Client Campaign Metrics Online/Mobile IGK Campaign Campaign Media Final Online Marketing Team Strategy Plan Report Proposal & Evaluation Support Proposal Establishment Execution Data Mining support for Raw data analysis and MKT Activities report support IGK System Website DB Maintenance Team Management management Management User activity Tracking system will be supported. 2009.03.31 © 2009 ion global. all rights reserved. 24

Why ion global ? mobile Global footprint web Strong e‐Business & UE experiences for 10 years TENCIES COMPET strategy Excellent engagement experiences user experience Marketing and services M k ti d i e‐Marketing & Consumer comm. expert technology FRAMEWORK [ envision > shape > realize > evolve ] Fortune 500 client lists 2009.03.31 © 2009 ion global. all rights reserved. 26

Methodology : e‐World Basic Model Brand Outer AD support Referral & Viral Inner I Promotion DB Content Contributors ib Informative Community / Event Segmentation Interactive Contents Providing Online Game VOD Online PPL Dual posting on Inner/Outer Community Inter Communication with outer community (Blog / Café / Mini hompy) Q/A & Counseling g 2009.03.31 © 2009 ion global. all rights reserved. 27

Methodology : Process 2 Discovery MKT Strategy Concept Design User Test Construction Evaluation •Project definition j • Market research •Creative concept Creative concept • Define & Analysis y •Usability y •Scripting p g •Understanding scope and ‐Target analysis -Design concept ‐Screening improvement contents ‐Trend analysis -Color scheme ‐Task deduction ‐IA Design •Requirements ‐User survey -Tentative plan User Test ‐Visual Design •Process decision • Test script and • Result analysis •Confirmation •Scheduling •Marketing & environment • Result report •Research and Analysis Consumer ‐user survey Communication • IA Strategy ‐expert review Strategy ‐Market research ‐IA Concept ‐Navigation Scheme •IA Design • User survey • Communication • Design Concept • UT planning docs • Wireframes • KPI Report Strategy doc • Various sheets • Flowchart • Success Criteria • Expert review • Visual design • UT result • Visual Design • Evaluation report • Promotion Promotion • Guidelines • Insights of phase Strategy & • Scripting 1 Planning • Program List 2009.03.31 © 2009 ion global. all rights reserved. 28

Methodology : Process Inputs Validation Conceptualization Research User testing ion global Primary research Expert validation Expert review Marketing Strategy & Consumer Communication C i ti - Filtered to ensure quality - Filtered to ensure quality - Full 360 degree view - Full audience representation - User centric - Exploring all levels of need f 2009.03.31 © 2009 ion global. all rights reserved. 29

Methodology : Search Engine Optimisation Each SEO Project Process is modified to meet client goal & KPI. Competitor Analysis Contents Endorsement Site Optimisation Tags Credibility Strategy Client Discovery URL Submission Audience Generation Discovery Audience Generation Discovery Timeline Submission / Analysis / Planning Deliverables Enhancement URL Naming Strategy Copy Writing Technical Isolation Report Performance Site Strategy 2009.03.31 © 2009 ion global. all rights reserved. 30

The place – Bluebell Korea http://www.theplace.kr • 기간: 2008년 7월 ~ 현재 • 특징: - 해외럭셔리 가구 및 인테리어 소품 브랜드 의 제품을 수입 판매하는 최초의 블루벨 그룹 자체 브랜드 - 웹사이트 및 매장용 카다로그, 매장용 무비, 운영 어드민 작업 전체의 기획 및 제작, 디자인을 담당함. - 어드민의 경우 제품 등록 및 세일즈 팀 관리 기능 추가로 별도 개발함 - 2008년 7월 이후 지금까지 유지보수 진행. 진행 - 현재 추가 온라인 쇼핑몰 기획 중. 2009.03.31 © 2009 ion global. all rights reserved. 32

SLBI – Bluebell Korea http://www.slbi.co.kr • 기간: 2008년 12월 ~ 현재 • 특징: - 부루벨 코리아에서 신규 사업으로 2008년부터 준비한 luxury business 전문 교육 기간인 SLBI 웹사이트 - 2008년 부터 부루벨과 함께 기획 및 구축 진행하여 2009년 5월 오픈하고 이후 유지보수 진행 중. - 프랑스 명문 luxury business 교육기관과 공동으로 프로그램 연구 및 실제 교육과정을 함께 진행함. - 웹사이트에서 학교 소개 프로그램 소개 소개, 등의 안내는 물론 교육 가입 신청 가능 - 향후 프랑스와 원격 교육 및 국내 오프라인 교육과 병행한 온라인 교육 사이트로 확대할 계획으로 지속적인 유지보수 및 추가 개발을 아이온 글로벌에서 진행함. 2009.03.31 © 2009 ion global. all rights reserved. 33

Restylane – Qmed http://www.restylane.kr • 기간: 2008년 7월 ~ 2009년 1월 • 특징: ‐ 글로벌 기업인 Q‐med의 한국 브랜드 사이트 구축 및 운영 ‐ 성형 필러제품으로 국내 1위 제품인 레스틸렌의 웹사이트 및 어드민 구축 ‐ 사이트 런칭 기념 온라인 마케팅 캠페인 진행 (온라인 상담 이벤트) ‐ 플래쉬 시뮬레이션 '레스틸렌 포 유' 제작 2009.03.31 © 2009 ion global. all rights reserved. 34

Sovico – Qmed http://www.sovico.co.kr • 기간: 2008년 7월 • 특징: ‐ 음향기기 전문 업체인 소비코 웹사이트. ‐ 메인의 플래쉬에서 다양한 음향을 즐길 수 있도록 멀티미디어적인 요소가 강조된 크리에이티브한 웹사이트 ‐ 어드민과 웹사이트 구축이 동시에 진행됨. 2009.03.31 © 2009 ion global. all rights reserved. 35

Galderma – Galderma Korea http://www.galdermakorea.com • 기간: 2008년 10월 ~ 현재 • 특징: - 스위스의 네슬레와 프랑스의 로레알이 합작하여 탄생시킨 피부 전문 제약 회사의 홈페이지 - 웹사이트 및 고객센터 운영이 가능한 어드민 작업 전체의 기획 및 제작, 디자인을 담당함. - 2008년 10월 이후 지금까지 유지보수 담당함. 2009.03.31 © 2009 ion global. all rights reserved. 36

BMW financial Services – BMW Korea http://www.bmwfs.co.kr • 기간: 2008년 7월 ~ 현재 • 특징: - BMW 할부상품 및 리스에 대한 상품 소개와 가상견적을 받아 볼 수 있는 기능을 갖춘 BMW fi financial S i i l Services - 웹사이트의 기능 및 각 지점 별로 운영되어 상담을 관리할 수 있는 어드민 페이지 작업 전체의 기획 및 제작, 디자인을 담당함. - 현재 사이트 유지보수 진행. 2009.03.31 © 2009 ion global. all rights reserved. 37

BMW DSS – BMW Korea http://www.bmwdss.co.kr • 기간: 2008년 5월 ~ 2008년 12월 (추가개발 only) • 특징: - BMW Dealer Support System의 추가 기능으로 개발된 L d MLead Management t 시스템 추가개발 . Lead management 시스템은 장기적으로 CRM 을 진행하기 위해 개발된 고객 정보 관리 시스템 임. - Part Claim management 시스템 추가 개발 진행. PCM은 차량 부품관련 고객 클레임 관리 및 진행 상황 관리, 통계 등을 확인할 수 있는 DSS의 추가 기능. - IGK는 DSS의 기획, 개발 및 유지보수를 현재까지 담당함. 2009.03.31 © 2009 ion global. all rights reserved. 38

Seoul Grand Sale – Seoul City government http://www.seoulgrandsale.com • 기간: 2008/05/21 ~ 2008/10/02 • 특징: ‐ 3개 언어로 제작되어 약 5개월간 이벤트로 운영된 웹사이트 구축 및 진행 ‐ 글로벌 PR과 마케팅을 동시에 진행함. 2009.03.31 © 2009 ion global. all rights reserved. 39

Johnson & Johnson Clean & Clear http://www.cleanandclear.co.kr • Firstly, Johnson & Johnson Clean & Clear requested us to develop their Clean & Clear Official Online Shopping mall website in order to do market testing about their new product “Morning Burst” line. • Currently ion global Korea is managing Clean & Clear’s whole website and working as online marketing partner agency. • Following the market trends and teenagers’ F ll i th k tt d dt ’ behavior, UCC contents and community based services are strategically planned and developed under the cover of IGK’s maintenance. • Since ion global started maintaining, this website had been showing better performance against the competitors such as Etude, Laneige. • Online activities of Clean & Clear are globally introduced to Johnson & Johnson Consumer Group as a best online case studies. 2009.03.31 © 2009 ion global. all rights reserved. 40

P&G FEBREZE http://www.febreze.co.kr • Febreze is no.1 brand at fabric mal‐order spray market in Korea. But the competitors as like Oxy, HAMA are still threatening Febreze s market threatening Febreze’s market share • IGK was newly develop Febreze brand website with the brand website with the emotional concept to immerse into consumers real life. • Website provides various p contents being gathered from real consumers. • 3D designed virtual house is more attractively working 2009.03.31 © 2009 ion global. all rights reserved. 41

P&G PANTENE http://www.mypantene.co.kr • Since IGK taken as a proven vendor of P&G, IGK successfully launched Head&Shoulder’s website and opening promotion. • As of IGK’s outstanding performance, P&G requested the new brand maintenance. requested the new brand maintenance. • So since 2006, IGK had started to take charge of whole PANTENE’s online activities, it is the most popular cosmetic hair care brand in Korea. • At 2006 winter season, PATNENE & IGK planned holistic marketing strategy to increase the brand awareness and functional benefits of new product line. • This promotion was closed successfully. And PANTENE website was renewed with new design and concept 2007 spring to strengthen design and concept 2007 spring to strengthen their clinic and care image 2009.03.31 © 2009 ion global. all rights reserved. 42

L’OREAL Biotherm (2001~2008) http://www.biotherm.co.kr • ion global was approached by L’Oreal Biotherm brand group seeking not only ongoing maintenance services group seeking not only ongoing maintenance services but online marketing support as well,. Brand and marketing driven foreign firms like L’Oreal was lack in in‐ house staffs to manage site and implement overall marketing initiatives… and ion global was the perfect agency sufficing their requirements. ffi i th i i t • We are currently hosting and general ongoing maintenance services • We also participate Biotherm’s marketing planning and co‐draft yearly online marketing plans. • We have been performing e‐mail marketing, online customer survey, event planning, production and media‐ buy for 11 months. We are currently working on Biotherms site renewal project which will be completed Biotherms’ site renewal project which will be completed during January 2003. . • Results: Biotherm became 3rd important brand (next to Lancome and Helena Rubinstein) during 2002. Brand awareness and preference is very high among younger. awareness and preference is very high among younger. 2009.03.31 © 2009 ion global. all rights reserved. 43

P&G Head & Shoulders http://www.headandshoulders.co.kr • 2003 June. IGK became the local proven vender of P&G • IGK opened its promotional page on Sep. 2003 and opened its formal site on Oct. 2003. • IGK delivered its mobile marketing for sampling ( IGK d li d it bil k ti f li ( 450,000 ) in a month. The mobile marketing is considered as the most successful one in the year 2003. • Delivering the strategy and event planning on the quarterly basis. New product Micro‐Site Viral Marketing Material 2009.03.31 © 2009 ion global. all rights reserved. 44

L’OREAL Vichy (2002 ~ 2005) http://www.vichy.co.kr • Vichy Korea is the one of luxury brand y y products in L’Oreal group and has the distribution channel of pharmaceutical stores. The company wants to take advantage of on‐line channel to build advantage of on line channel to build the loyalty of the users and provide the space for users to interact with each other. • ion global Korea has provided the various services from monthly site maintenance into on‐line marketing execution, on‐line activities reporting system and e‐CRM data base management. 2009.03.31 © 2009 ion global. all rights reserved. 45

BMW (2001~2007) http://www.bmw.co.kr • BMW is one of the most powerful automobile manufacturer in the world. In Korean, BMW appeals by its manufacturer in the world In Korean BMW appeals by its own style and high performance driving environment. • IGK help BMW to maintain their various websites. BMW has many brands (MINI, Motorrad) and also have many models. BMW want to share the brief description of each p model’s valuable point with the consumer. • Even the online marketing activities are the one of BMW’s main concern in e‐Business area. IGK also support it (eg. Online promoted test‐drive event boost up the real sales.) 2009.03.31 © 2009 ion global. all rights reserved. 46

BMW MINI (2005~2007) http://www.mini.co.kr • BMW is one of the most powerful p automobile manufacturer in the world. In Korean, BMW appeals by its own style and high performance driving environment. environment • IGK help BMW to maintain their various websites. BMW has many brands (MINI, Motorrad) and also have many models. Motorrad) and also have many models BMW want to share the brief description of each model’s valuable point with the consumer. • Even the online marketing activities are the one of BMW’s main concern in e‐ Business area. IGK also support it (eg. Online promoted test‐drive event boost O li t dt t d i tb t up the real sales.) 2009.03.31 © 2009 ion global. all rights reserved. 47

FURSYS http://www.fursys.co.kr http://www.iloom.co.kr • “FURSYS” is the biggest furniture company gg p y in Korea. The company has many affiliated companies and brands. • All of the contents in this site are produced on the flash animation basis. The sophisticated flash movements help to highlight the quality of the design in the site. site • This site also contains customer support section. Flash scripters in IGK make the Action script and ASP code to p communicate with MSSQL Database server. With this connection, flash site can extract or insert the customers/dealers profiles and many other information. d th i f ti 2009.03.31 © 2009 ion global. all rights reserved. 48

FURSYS Premier Class http://www.premierclass.co.kr • “Premier Class”, that is the luxury product line, targeting to the executives of companies • All of the contents in this site are produced on the flash animation basis. The sophisticated flash movements help to highlight the quality of the design in the site. • This site also contains customer support section. Flash scripters in IGK make the Action script and ASP code to communicate with MSSQL Database server. With this connection, flash site can extract or insert the customers/dealers profiles and many other information. customers/dealers profiles and many other information. • Development Platform • ASP, MSSQL, Flash + MSSQL 연동 2009.03.31 © 2009 ion global. all rights reserved. 49

L’OREAL Maybelline (2001 ~ 2004) http://www.maybelline.co.kr • L’Oreal Maybelline brand site. Global y application was applied with ion global Korea’s local specific design to appeal Korean customers. • Online marketing activities were introduced to launch Maybelline in Korea. Online events were designed and performed by ion global Korea. performed by ion global Korea • Introduced Club MNY for full‐scale online marketing and promotion purpose in the future • The site delivers the MNY image clearly by ion global’s superior creative design skills. • Project was completed in 2001 and ion global currently provides annual site maintenance and management. 2009.03.31 © 2009 ion global. all rights reserved. 50

Ottogi (~ 2005) http://www.ottogi.co.kr • Korea’s doemstic #1 sauce and food company. • ion global has been providing ongoing maintenance services and online marketing for three years. • Currently discussing with client regarding site renewal and system upgrade. • Ottogi is pleased for ion global’s past three‐year services with reliability and responsiveness. 2009.03.31 © 2009 ion global. all rights reserved. 51

L’OREAL Paris (~ 2004) http://www.lorealparis.co.kr • Since our development of L’oreal Paris’ brand website in 2001, ion global has been providing ongoing maintenance and on‐line marketing , • Client’s web sever is located in France, and only ion global was the viable agency to communicate with France and manage update and development France and manage update and development requirements outside Korea. • ion global are also responsible for online marketing including online event planning & execution and quarterly webzine production and development. L Oreal quarterly webzine production and development. L’Oreal Paris’ webzine is well known as industry best open rate and click rate. • Results – L’oreal Paris positioned itself as major hair care product brand in Korea especially in professional hair care community. • 2004 strategy – L’oreal Paris will have new product launching event in on‐line. • Feria, one of the biggest product brand in L’OREAL Paris, , gg p , has its own site for communities and event promotion. Eric and MinHee Kim have been adapted as the local brand model. http://www.feria.co.kr/ 2009.03.31 © 2009 ion global. all rights reserved. 52

Samsung SAIT Brainsam.net http://www.brainsam.net • 삼성의 영재 육성 정책에 따라 이건희 회장 지시로, 삼성 종합기술원(SAIT) 주도하에 제작된 영재 교육 포털 사이트입니다. • 맨터링 개념을 도입하여, 회원으로 가입한 맨터와 맨티 간의 마이페이지를 구성하고 실제 교육이 이루어 질 수 있는 커뮤니티 시스템을 갖추고 있습니다. • 블로그 개념의 마이페이지를 교육 사이트에 적용 시킨 사례로 기획력이 돋보이는 사례로, 기획력이 사이트입니다. 2009.03.31 © 2009 ion global. all rights reserved. 53

Samsung Electronics AV Connection Guide System • Address • UK : http://www.samsung.com/uk/support/index.asp • India : http://www.samsung.com/in/support/index.asp di h // /i / /i d • Overview • Samsung electronics have released numerous Home AV appliances. But Samsung always concerns about Home page how to reduce the burden of Customer Support. • The solution is to improve the effectiveness of he online manual and to provide a kind of connection simulator on every case between the appliances. As knows. • So we choose the flash application to view the simulation of connection diagram and it is working with product database system located in the Samsung electronics. The dimensions, connector type, cable type d td t b t l t d i th S l t i Th di i t t bl t and all the specifications info. of each product are stored on it. Flash application now can connect to the DB and extract the proper data and calculate the simulation screen with its own rendering algorithm developed by IGK. • Project team Product select page • Project manager / IT manager / Creative manager & Designers / Developers • Results • The application of AV connection online guide will be translated to multilingual version as like Russian, German, Chinese for porting to Samsung electronics website on each country. • To achieve the usability improvement of consumer applications, many companies are adopting the Rich Interactive Application, so called RIA from the flash technologies. Rich Interactive Application so called RIA from the flash technologies • As for Korea, The Flash technologies are usually used on various kind of device UI/GUI development. Connection simulator view page Now a days, it is possible to access the DB or to be integrated to other applications in the Flash world. 2009.03.31 © 2009 ion global. all rights reserved. 54

Samsung Electronics AV Connection Guide System • Samsung Electronics feels difficult in huge amount of consumers’ voice about cabling their AV components. • Samsung decide to provide automatic AV connection guide through the Web. 2009.03.31 © 2009 ion global. all rights reserved. 55

Samsung Electronics AV Connection Guide System • It must have a user‐friendly look and have a easy interface. • ‘Rich Interactive Application’ is the only solution. (Before agreement, other type of development pp y ( g , yp p platform mentioned such as DHTML, JAVA applet) • FLASH interface could connect to Samsung Electronics central DB system and exchange the data via XML format. Select product owned View connection guide Print or send email Requesting certain combination Releasing cabling User’s usage info and feedback information being stored back being stored back Rendering connection diagram fit for user’s combination DBMS 2009.03.31 © 2009 ion global. all rights reserved. 56

BMW Korea Dealer Sales Support system • Requirements : – Monitoring the sales & customer activities. – Pushing the customer information to the sales fields on proper time. – Controlling the whole sales activities – and then, Integrating those all activities on one channel. • Solutions : – IGK delivers to upgrade “User Interface” for easy of access and high efficiency – IGK also provided to make the data base automatically structured in system and also to integrate the system all together for better efficiency efficiency – IGK delivered the project based on the clear understanding on business process and logics. ( Think real benefit ) • Result summary : – IGK already completed the first version of development. At present, it also collects the feedback from the sales persons to finalize the IGK already completed the first version of development. At present, it also collects the feedback from the sales persons to finalize the phase 2 system 2009.03.31 © 2009 ion global. all rights reserved. 57

BMW Korea Dealer Sales Support system DMS CRM Finance Service Monitoring / Sharing DSS BMW Korea BMW Korea Instructing / Customer Information Managing + Dealer Dealer Dealer Dealer Vehicle Information V hi l I f i Extranet company company company company System A B C … + Marketing Activity Sales person 2009.03.31 © 2009 ion global. all rights reserved. 58

iRegent ‐ Information service and Community system development • Designing System Architecture & Community Service Development based on the stock trading system • Development Environment p • Windows 2000, Resin 1.2, • ColdFusion 4.5, IIS , Oracle 8.1.5 • JSP , Java Beans, ASP , Visual C++, MTS 2.0 • ColdFusion Script, Visual C++ • Cisco Secure PIX , SooHoShin • Web Load balancing with WLBS • April 2000 ~ September 2000 2009.03.31 © 2009 ion global. all rights reserved. 59

GE Medical • GE Medical Intranet Development • Development Environment • Domino , Windows NT 4.0 • Java Servlet, JSP • September 2001 ~ December 2001 • GE Medical e-Procurement system Development • Development Environment • SUNOS 5.6 • Oracle 7.1.3 , Oracle 8.1.5 ,Jrun • Java Beans, JSP , • February 2001 ~ August 2001 • GE Medical Community Service Development y p • Development Environment • SUNOS 5.6 • Oracle 8.1.5 • Java Beans, JSP • September 2001 ~ December 2001 2009.03.31 © 2009 ion global. all rights reserved. 60

SAMSUNG AV Division Intranet System • SAMSUNG Electronics AV division Intranet Development p • Development Environment • SUNOS 5.6 • Oracle 7.1.3 , Oracle 8.1.5 ,Jrun • Java Beans, JSP • September 2002 ~ December 2002 • Core Functions • Meeting/Conference Room Booking System • Internal Resource Management System • CMS Data Interface Development & Integration • Single Sign On System 2009.03.31 © 2009 ion global. all rights reserved. 61

COEX Members http://www.coexmembers.com • COEX Members Site Development, Integration with Credit Card Company Database • Development Environment • SUNOS 5.6 • Oracle 7.1.3 , Oracle 8.1.5 ,Jrun • Java Beans, JSP • Core Functions • Ordering Membership Card / Point Mall • Discount C Di t Coupon management t • Reservation System • User Community & Membership Management • Store Search engine • e-Procurement system 2009.03.31 © 2009 ion global. all rights reserved. 62

Johnson & Johnson ACUVUE e‐Business Strategy Consulting with CRM • Key Consulting – e‐Business setting up – Increasing real revenue by e‐Business strategy & CRM • Objectives & Key Issues – CRM & PRM Integration – User Experience & Conversion • Method M th d – User Interview & Analysis – Trend Research – Consumer segmentation Consumer segmentation – Data analysis • Period – n/a (Annual Contract) • Budget – About 500,000,000 KRW 2009.03.31 © 2009 ion global. all rights reserved. 63

J&J Vision Care ACUVUE (2002~2008) http://www.acuvue.co.kr • ion global was first approached by Johnson & Johnson in 2002 seeking new agency to manage their site and to provide seamless online marketing support. Johnson & Johnson was very much disappointed with prior service provider at that time. • ion global developed web‐based reporting system to track ion global developed web based reporting system to track the marketing results and to analyze data. Acuvue is very happy as they can instantly track marketing data and financial data (inventory and order placement) online. • Acuvue and ion global together successfully launched e Acuvue and ion global together successfully launched e‐ trial marketing system which were subsequently copied by competitors (Basch‐Romb and Civi Vision). • The results – Acuvue Korea’s site is receiving more visitors than Acuvue U.S. and any other regional offices and Acuvue is positioned as compelling #1 brand in disposable contact lens market in Korea. • ion global is responsible for media‐buy and general online marketing and statistical analysis of online marketing results – i l di l including actual purchase conversion rate.. ion l h i i global also co‐works with McCann (offline advertising agency) to integrate online and offline marketing initiatives. 2009.03.31 © 2009 ion global. all rights reserved. 64

Johnson & Johnson ACUVUE e‐Business Strategy Consulting & CRM Business Modeling & Making Key Concept Setting up the Establishing e- e-Business & Communication Service Framework & Business Integrated Integration Strategy Systematic diagram Roadmap 1 2 3 4 • Anaylizing Business • Marketing Strategy & • Design Framework • Future Roadmap Model Planning • Action Items • Integration Roadmap • Understanding • Service Scenario • System & Infra • Global & Local Earning Scenario • Membership Pipeline Consulting Service Strategy • Key Units Definition Roadmap • KPI & Success Criteria 2009.03.31 © 2009 ion global. all rights reserved. 65

Johnson & Johnson ACUVUE e‐Business Strategy Consulting & CRM • 실제 이벤트나 프로모션 진행 시 어느 정도의 효과를 거두고 있는 지에 대해서 모니터링과 분석 리포트를 제공 Results - DM Campaign to Date 8,000 100.0% 7,000 91% 90.0% 247,983 80.0% 6,000 6,599 70.0% Average Landing 5,000 75.7% 60.0% Volume Email Open Email Email Open Page Landing page Registratio 4,994 4,000 4,560 50.0% DM Code Mailed Time (Mins) Opened (#) Rate (%) Open(#) Open Rate (%) Registered(#) n Rate(%) 100101 27832 50 543 1.951% 242 44.57% 22 9% 3,000 40.0% 100102 27936 33 511 1.829% 243 47.55% 3 1% 21.9% 30.0% 2,000 100103 25120 22 440 1.752% 244 55.45% 4 2% 20.0% 1,000 100104 27750 55 550 1.982% 245 44.55% 5 2% 2.5% 10.0% 1,000 100105 25162 77 482 1.916% 246 51.04% 6 2% - 0.0% 100106 27764 88 521 1.877% 247 47.41% 3 1% Mailed Opened Registered Visited Purchase 100107 25104 99 300 1.195% 248 82.67% 5 2% 100108 25086 23 402 1.602% 249 61.94% 3 1% 100109 4668 100 61 1.307% 21 34.43% 5 24% 100110 4564 140 51 1.117% 1 117% 22 43.14% 43 14% 4 18% 100111 4380 55 100 2.283% 33 33.00% 5 15% Cumulative DM Response Over time 3.0% 100112 4750 190 42 0.884% 4 9.52% 1 25% Open Rate 100113 4338 32 61 1.406% 3 4.92% 1 33% 2.5% Registered Rate 100114 4736 555 60 1.267% 4 6.67% 2 50% Registered 100115 4396 222 52 1.183% 6 11.54% 3 50% 2.0% Visited 100116 4414 23 46 1.042% 7 15.22% 4 57% 1.5% 1.0% • Open rate Open rate 0.5% 0 5% • Click rate 0.0% 08/10 15/10 22/10 29/10 05/11 12/11 19/11 • Registration rate • Reach rate (Reaching to destination page) DM Open Stas • Etc. Etc 2.500% 2 500% 600 500 2.000% • 관리자 툴을 통해서 Real‐time, 혹은 Daily 등의 간격으로 제공되는 분석 자료를 모니터링 400 Open Rate 1.500% # Open 할 수 있습니다. 1.000% 300 200 • 관리자 페이지에서 원하는 항목을 설정하여, 필요에 따라 세분화된 리포트 생성 가능 0.500% 100 • 실제로 IGK에서 구축한 리포팅 툴 및 관리자 모니터링 페이지를 통한 분석 자료를 근거 0.000% - 로 제품 마케팅을 위한 타겟 선정 및 프로모션 전략 구성에 적극적으로 활용되고 있습 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 Test Cell 니다. 2009.03.31 © 2009 ion global. all rights reserved. 66

Johnson & Johnson ACUVUE e‐Business Strategy Consulting & CRM • ACMS (Acuvue Customer Management System) ACMS (Acuvue Customer Management System) – 존슨앤드존슨 아큐브의 경우, 실제 고객은 렌즈를 사용하는 일반인(Customer)들이지만, 이를 직접 고객에게 판매를 하는 곳은 안경원(Partner)이다. 즉, 아큐브는 안경원에게 렌즈를 판매하는 B2B가 이루어지게 된다. – 고객과 최접점에 서있는 안경원에게 고객의 CRM 정보를 알려주어 최적의 고객 관리를 할 수 있도록 안경원을 도와주고, 이에 대란 알람(Al 알람(Alarm), 리포트 및 매출 관리 고객 시력 변경 등의 이력 관리 등을해줄 수 있는 S l 툴을 제공해줌으로 ) 리포트 Sales 툴을 인해서, 실질적인 매출 신장과 높은 고객 만족도를 이끌어 낼 수 있다. – 마찬가지로 아큐브는 모든 고객의 활동 내역을 중앙에서 모니터링할 수 있으며, 자칫 안경원에서의 부적절한 활동과 고객에게 소흘할 수 있는 부분을 관리할 수 있게 되었다. – 프로젝트 수행 2002년 ~ 현재까지 아이온글로벌 개발 및 유지보수 – 주요 기능 안경원 별 고객관리, 판매관리, 매출관리, 알람서비스, 모든 데이터에 대한 리포트 서비스 – 특징 기능 고객 이벤트 기능을 통해서, 안경원이 자신의 고객에게 직접 SMS 및 Email을 발송하거나 이벤트를 통해 자체 고객 모집에 활용할 수 있는 툴 제공 2009.03.31 © 2009 ion global. all rights reserved. 67

Johnson & Johnson ACUVUE eOrder & Sales Management System eOrder & Sales Management System • eOrder, PRM System • Development Environment • Windows 2000 .NET Platform • ASP • MSSQL • MS Repotting Service • Work scope • Sales Channel (Optical store) Mangement system development for B2B Market • e-Order System y • e-Trail system • Global Inventroy system integration with AS/400 legacy system • e-Payment system i integrated with KBStar Bank d ih S k 2009.03.31 © 2009 ion global. all rights reserved. 68

Johnson & Johnson ACUVUE ACMS Sales system ACMS Sales system Customer Interaction I t ti Purchase P h Coming Yes Yes Membership Card Membership? Possession? barcode MEMBER ACMS DB Scan No No No Lost ID. No. PK Yes Name Issue? Scan UPC barcode Scan UPC barcode M code FK No In case of needs In case of needs Purchase history End Registration Initial Input : manually No * Name. M code FK * ID No. P-Date * Phone No. SAVE UPC code * M code (initial) ETC Input Customer ID No. SAVE Remarks Interaction One way direction Process Exception process hand off line 2009.03.31 © 2009 ion global. all rights reserved. 69

Johnson & Johnson ACUVUE e‐Business Strategy Consulting & CRM Communication with Scan 1 Scanner Communication with Member Code (USB, Serial) DB ACMS DB ACMS DB ECP system ACMS (Web, Scanner Module) (Web, SQL) Scan 2 UPC Code Barcode scanner integration module (DLL) Benefit of ECP System Sales Management : Use for the sales report (Accumulation, Per Month), Stock Management, ETC U f h l (A l i P M h) S k M ETC ECP Information Management : Use for ECP information editor, receive material for ECP, ETC Membership Card Management : Use for the efficient Customer Relationship Management, Marketing information support, ETC p g , g pp , 2009.03.31 © 2009 ion global. all rights reserved. 70

Johnson & Johnson ACUVUE e‐Business Strategy Consulting & CRM Conversion Rate : avg. 16% 18% 2% point p Revenue growth g Growth Over 30% 30% Q1 2007 Growth G th Signup Growth : over 30% 2009.03.31 © 2009 ion global. all rights reserved. 71

Samsung Mobile SEO Samsung Fun Club SEO (검색엔진최적화) Objective 1. 검색엔진에 최적화 될 수 있는 사이트 방향성 컨설팅 사이 2. 경쟁자들 사이에서 검색결과 랭킹 극대화 3. 웹사이트 유입 Traffic 극대화 SEO P j t Obj ti Project Objectives KPI Increase in overall ORGANIC traffic (unique visitors) to the UK, ES, DE, NL, A TR, RU and CN Sites on a year over year basis from generic and popular keywords from the recommended AGD Keyword List. Increase in overall ORGANIC traffic (unique visitors) to the UK, ES, DE, NL, Unique Visitors B TR, RU and CN Product Pages on a year over year basis from strategic measured by product keywords from recommended AGD Keyword List. OMNITURE from Tier 1 recommended Increase in overall ORGANIC traffic (unique visitors) to the UK, ES, DE, NL, KWP from AGD TR & RU Mobile Content Services Pages on a year overyear basis from as well as total strategic keywords from the recommended AGD Keyword List. organic C CN: Increase in overall ORGANIC traffic (unique vistors) to detailed product information pages on a year over year basis from strategic keywords from the recommended AGD Keyword List. Increase in number of Indexed Pages on Main Search Engines from the IT, Indexed Pages as Tier 2 A measured by BE, PL, US, BR, SG, IN and TW sites on a year over year basis. Google 2009.03.31 © 2009 ion global. all rights reserved. 73

Samsung Mobile SEO Samsung Fun Club SEO (검색엔진최적화) Target Markets RU UK NL PO BE DE USA CN ES IT TU TW In SG BR Tier 1 : 7 Country Markets Tier 2 : 8 Country Markets EMEA UK UK EMEA Italy IT T EMEA Spain ES T EMEA Belgium BE i EMEA Germany DE i EMEA Poland PO e EMEA Netherlands NL e Americas USA USA r EMEA Turkeyy TU r Americas Brazil BR 1 EMEA Russia RU APAC Singapore SG APAC China CN 2 APAC India In APAC Taiwan TW 2009.03.31 © 2009 ion global. all rights reserved. 74

Samsung Mobile SEO Samsung Fun Club SEO (검색엔진최적화) Project Process Tier 1 Tier 2 On Site Client Discovery & Market Project Plan Client Discovery & Market Project Plan Audience Generation Discovery Audience Generation Discovery Site Optimisation Tagging Consultation Performance Site Optimisation Tagging Consultation Strategy Spam Analysis Review of Keyword Density Performance Strategy Review of Keyword Proximity Duplicate Content Isolation Duplicate Content Isolation Broken Link Isolation Main Competitors Analysis (Max. 3) Technical issue Isolation & Site Hierarchy Analysis y y Domain Key Words Density y y Internal Linking Strategy Quarterly Reporting Broken Link Isolation Technical issue Isolation Content Strategy and Guidance Domain Key Words Density Domain Key Words Density Quarterly Reporting Off site Sitemap Submission & Best Practices Robots.txt file Consultation Robots.txt file Consultation Review Directories – Primary & Secondary Review DMOZ Review Yahoo! Directory Relevant Content Endorsement Year 1 Review Year 1 Review Year 2 Strategy & Planning 2009.03.31 © 2009 ion global. all rights reserved. 75

Samsung Printer SEO Samsung B2B Printer SEO (검색엔진최적화) Objective Increase awareness of Samsung as a B2B p g print solution p provider by y improving Google rankings Increase number of sales/enquiries online by increasing natural traffic levels Project Process 1. Competitor review 2. Samsung SEO evaluation – on and off site factors 3. Initial user behaviour and keyword research 4. Review and SEO b i d best practice recommendations f website i d i for b i design prototype 5. Integrated search strategy overview and guidelines 6. Guidelines for SEO friendly content creation 7. Technical implementation guide 2009.03.31 © 2009 ion global. all rights reserved. 76

Samsung Printer SEO Samsung B2B Printer SEO (검색엔진최적화) Target Markets SE FI DK RU UK NL PO BE DE FR CN ES IT Pilot Market Tier 1 Markets United Kingdom Germany Sweden France Denmark Italy Finland Spain Poland Netherlands Russia Belgium China 2009.03.31 © 2009 ion global. all rights reserved. 77

J&J, Clean&Clear C&C XOXO Event [Event Page] Period : 2008.01.11 ~ 01 27 (17 days) 2008 01 11 01.27 Objectives ‐Build awareness for extended target (especially POME) ‐Strengthen brand loyalty form current users Media : Jr Naver Nexon BuddyBuddy Naver, Nexon, BuddyBuddy, WHAT WORKED -OX퀴즈를 통해 제품기능/성분에 대한 메시지를 효과적으로 전달. -이미지를 사용한 퍼즐게임으로 Clean&Clear를 잘 모르는 이미지를 10~13세(POME)에게 brand awareness [Banner C ti ] [B Creative] 2009.03.31 © 2009 ion global. all rights reserved. 79

MAEIL Dairies Mom’Smile well‐being teatime campaign Launch [Event Page] [ Banner Creative] [잡지 광고용 illustration] Period : 2008.02.01 ~ 03 16 (45days) 2008 02 01 03.16 Objectives -신제품인 맘스마일 브랜드에 대해 알리고 인지도 향상 Media -Maeil.com, Urii.com, chosun.com WHAT WORKED -브랜드 네임 맞추기 플래시 퀴즈를 이용한 brand awarenss -Survey를 통한 제품 효과/기능 전달 -SMS/alarm을 이용하여 지속적으로 teatime campaign 인식 2009.03.31 © 2009 ion global. all rights reserved. 80

P&G, Febreze 5‐Space, 5‐Color Party [Event Page] [ Naver Blog] [ Naver Survey] [Banner Creative] Period : 2006.11.06 ~ 12.31 (56 days) Objectives -To maximize the WOW effect with the powerful viral scheme To -To make the synergy effect with the No.1 blog portal site to make the on-line issue making among target users -To have the seasonality event and benefit to draw the utmost attention from target users Media : Naver WHAT WORKED -To make the blogs as the successful gate way to lead into the brand site. -Total visitor : 197,266 users -Total board update : 1,667 times 2009.03.31 © 2009 ion global. all rights reserved. 81

P&G, Febreze Fresh Summer Vacation for Families [Event Page] [ Naver Brand 검색] [Banner Creative] Period : 2007.07.18 ~ 08.31 Objectives -매장에서 진행되는 스크래치 이벤트를 ‘ 여름 휴가비 이벤트 , 페브리즈가 쏜다’ 라는 이벤트 진행 온라인 communication 과점과점목. TV promotion 의 tagging package 을 이용하여 portal sites 및 event sites 와의 연결 . Media -Media : Naver, MSN, Netmarble, SBS, KBS, EZday -Shopping Mall : D&shop , G-Market -Alliance Media : Naver Event Module WHAT WORKED -Drive sales via customized promotion in i-shop -G-Market 과 D&shop에서 프로모션 쇼핑몰 오픈 : G-market 판매 건수 1,827 매 수 -스크래치 : 10만장 배포 -브랜드 검색 CTR : 24% 2009.03.31 © 2009 ion global. all rights reserved. 82

P&G, Febreze Thanks Mom Launch [Event Page] [ Naver Brand 검색] [Banner Creative] Period : 2007.11.15 ~ 12.14 (30 days) Objectives -Establish strong emotional bondage among household Build brand Awareness among light user Raise WOM effect -페브리즈를 통해 감사의 마음을 UCC로 전하자 Media -imbc, kbs WHAT WORKED -총 참여자 : 11,269명 -전체회원 수 : 25 811명 전체회원 25,811명 2009.03.31 © 2009 ion global. all rights reserved. 83

P&G, Pantene Hair Fall Control “빠지지 않는 그녀들의 수다” Launch [Event Page] [ Naver Brand 검색] [Banner Creative] Period : 2007.06.22 ~ 08.14 (54 days) Objectives -Build awareness and deliver ‘Hair Fall Control” key benefit to target -To maximize the WOM effect with the powerful viral scheme Media : Naver, Daum, iMBC, SBSi, , , , , WHAT WORKED -Testimonial을 통한 효과적인 메시지 전달. -Viral 활동을 통한 팬틴 헤어폴 컨트롤 출시에 대한 target attention -조회수 : 6,638,747 2009.03.31 © 2009 ion global. all rights reserved. 84

L’oreal, Biotherm Denial Henny’s Secret life Launch [Event Page] [Banner Creative] Period : 2007.11.15 ~ 12.14 (30 days) [Naver 영역] Objectives -Maximize to exposure brand through the film -BIOTHERM HOMME 모델인 다니엘 헤니 동영상 유포와 델인 유 와 바이럴을 통한 Issue up Media -Naver.com WHAT WORKED -Impact한 광고 지면의 활용을 통한 광고 주목도를 확보함과 동시에 타깃에게 제품 관심도 환기 -Viral 이 가능한 광고 상품 진행 비오템 옴므 화장품 매출액 전년도 대비 40% 증가 2009.03.31 © 2009 ion global. all rights reserved. 85

L’oreal, Biotherm White Detox [Event Page] [ Banner Creative] [Banner 지면] Period : 2008.02.25 ~ 03.09 (15days) Objectives -새로워진 화이트 데톡스에 대해 알리고 인지도 향상 Media -Daum.net WHAT WORKED -플래시 애니메이션을 이용한 Brand Equity 향상 -쿠폰 제공을 통한 매장 방문 유도 2009.03.31 © 2009 ion global. all rights reserved. 86

L’oreal, Biotherm White Peel [Event Page] [ Banner Creative] [Banner 지면] Period : 2008.02.19 ~ 02.29 (11days) Objectives -다니엘 헤니를 이용한 비오템 옴므 화이트 필 출시 홍보 Media -Naver WHAT WORKED -플래시 애니메이션을 이용한 Brand Equity 향상 -플래시 게임을 통해 제품에 대한 Target attention -빅 모델을 이용한 Target attention 2009.03.31 © 2009 ion global. all rights reserved. 87

Google Online marketing project • Google international wants to promote its key word and sponsored text product to targeted customers. ( Small & medium sized companies, e‐commerce companies and Marketing manager of leading branding companies ) • ion global Korea delivered 1. marketing overview to give over whole understanding of on‐line marketing trend, 2. communication direction and localized copy, 3. media selection direction and localized copy, 3. media selection & execution and 4. campaign report and final documentation. ( weekly regular report & final deliveries ) • The campaign proceeded for one and a half Th i d df d h lf month. The target media included local leading portal, vertical portal and government SME sites. 2009.03.31 © 2009 ion global. all rights reserved. 89

Mobile + CVS Alliance Event (P&G Head & Shoulders, J&J Clean & Clear) Head & Shoulders Clean & Clear Objective: Objective: • Maximize H&S trial among target • Maximum experience of new products Strategy: Strategy: • Effectively reach to target and efficiently • Effectively reach to target customers ( teen deliver H&S mini product agers ) • Maximize sampling event awareness and • Increase brand awareness through Look & participation rate in event feel and information • Drive sampling event impact even further • Maximize the WOM effect through holistic to maximize H&S distribution in CVS to maximize H&S distribution in CVS marketing activities and benefits marketing activities and benefits channel Plan details: Plan details: • We will make an alliance with CVS channels, • Date : 2006, June 1st ~ 25th i.e. Family Mart, LG25, Seven Eleven to deliver sample in a cost efficient way. 2009.03.31 © 2009 ion global. all rights reserved. 91

Mobile + CVS Alliance Event (Head & Shoulders Case) Visit convenience store Dial * 77 Input Store code Download Barcode [Clean Day~ Free Bubble Day!] Store code 1. Download ㅁㅁㅁㅁ SMS Please get H&S mini * 77 product in the convenience stores! Show coupon Scan barcode in the mobile in the mobile in the mobile 확인 이벤트 Website Visit convenience store Vi i i Pring on‐line coupon from website 2009.03.31 © 2009 ion global. all rights reserved. 92

Mobile + CVS Alliance Event (Clean & Clear Case) **1020+SND URL SMS WAP site visit Event Participation [수신메시지] 존슨앤존슨 ‐‐‐‐‐존슨앤존슨‐‐‐‐‐ ☎ T V Main Event [존슨앤존슨] 훼밀리마트에 가시면, 데 일리소프트 신제품 미니 클린앤드클리어 샘플과 투혼팔찌, PSP 게임 이벤트 접속~ CD등을 ‘참여자 전원에게’ ▲ Connection charge 무료로 드립니다! CVS Poster Connecting to Clean & C ea & Clear? 1.Free Sample Are you in Family Connecting… Connecting 2.Free Mobile BG Image Mart now? ? Magazine **1020 Press SND to 3.Free C&C Songs 4.Daily Soft 1.Yes Connect 2.No 5.Product Info Internet Send World Cup Message Send World Cup Message URL SMS URL SMS Event Page Event Page Mobile Coupon download Mobile Coupon download SMS MoA WORLD CUP 박지성오빠, 월드컵 모바일 서버 [수신메시지] ‐‐‐‐‐존슨앤존슨‐‐‐‐‐ ‐‐‐‐‐존슨앤존슨‐‐‐‐‐ Alliance Event [존슨앤존슨] 데일리소프트와 투혼팔찌 에서도 멋진 활약 기 를 무료로 드립니다! 응원메시지 접수완료! 대해요!! 화이팅~ 지금 계신 훼미리마트의 당첨선물 받으세요~ 매장코드를 입력해주세요. >상대방 번호 연결하시겠습니까 + 투혼팔찌~ (모르실 경우 점원에게 문 2000836 통화:연결하기 의하세요) 이 화면을 점원에게 보여 주시면 데일리소프트와 [1234] 함께 투혼팔찌를 드립니 한글 입력 1 입력 1.입력 다! 1.확인 2009.03.31 © 2009 ion global. all rights reserved. 93

Contact Us Should you wish to contact us further: Kim, Jung (Justin) Strategy Director Email: kimjung@igk.co.kr Tel: +82 2 3445 4596 (102) Lee, SunYoung L S Y Managing Director Email: leesy@igk.co.kr Tel: +82 2 3445 4596 (101) 2009.03.31 © 2009 ion global. all rights reserved. 95

Ion Global e-Biz Introduction 2009.

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