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What’s the Story? Infusing experiences with the craft of storytelling

by Creative Director at Graphic Mint on May 17, 2010

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Join Séamus T. Byrne on a journey through the world of storytelling as he explores our innate human predisposition to story, the evolution of narratives with emerging technologies (from cave paintings to twitter) and the efficacy of storytelling as a tool to create better user and customer experiences.

As humans we are hardwired to a good story and digital storytelling is no exception to this! Best practices found in other disciplines for constructing a good story form can be applied to an online strategy, a multimedia piece, a user interface design or a brand campaign. Creating the right narrative is a vital step in building lasting, trusting relationships between your company’s offerings and your constituents (customers, users and advocates). Applying best practices of storytelling throughout the customer-to-user lifecycle can increase desirability, discoverability, clarity and usability.

With the advent and proliferation of interactive technologies, story has new challenges to face. Storytelling will once again evolve as it strives to maintain its immersive qualities in a world obsessed by user choice, as it adjusts to accommodate the scale of available channels, where narratives can literally be found everywhere and to embrace non-linearity, where a user walks away from an experience with a mosaic of truths.

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15 of 5 previous next Post a comment

  • nightfrost123 Gabriele Ruzyte probably add more text 2 years ago
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  • Conteudo Conteudo why don't you let people download your presentation? 3 years ago
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  • DamianML DamianML brillant! 3 years ago
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  • seamusbyrne Seamus Byrne, Creative Director at Graphic Mint My top 10 books about Storytelling (linear and non linear)
    http://graphicmint.com/wordpress/2010/05/18/my-top-10-books-about-storytelling/
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  • seamusbyrne Seamus Byrne, Creative Director at Graphic Mint If anyone would like to get in touch with me my twitter name is @seamusbyrne 3 years ago
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What’s the Story? Infusing experiences with the craft of storytelling What’s the Story? Infusing experiences with the craft of storytelling Presentation Transcript