Mc Kay Overview Nov 2012


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Mc Kay Overview Nov 2012

  1. 1. Q: Tell me about Tom McKay? 1 A: He turns ideation into profitable execution
  2. 2. He’s accelerated in CPG Sales & Marketing • Vice President of Shoe & Apparel Care Business Units TLC Consulting: U.S. Go to Market Strategy for Sunscreen • Director of Trade Marketing, Shoe Care • Director of Sales Operations: Target & Walmart • Director of Sales Ops: Target, Drug & New Business - U.S. • Div. Sales Manager: traditional & non-traditional trade channels • Product/ Consumer Marketing: P&L & agency responsibility • TLC Consulting: Air Care Go To Market Strategy for C-Stores • Sr. Customer Marketing Mgr: liaison between brands, promos & sales • Assoc. Dir Business Development: P&L and people responsibility • Trade Promotions/ Merchandising Mgr: all trade channels • Regional & National Account Manager / Trainer • Regional Sales Coordinator & Sales Manager: traditional & non-traditional channels • Field Sales Manager: direct and indirect account responsibility in FDM & trainer of new hires
  3. 3. He’s dedicated, has balance and volunteers
  4. 4. He takes the steps to learn more 4.0 GPA • Graduate Studies • Undergraduate Studies  Student / Athlete, Soccer Scholarship  All District Varsity Soccer Player  Head JV Soccer Coach
  5. 5. He’s led New Product Development He knows what it takes to successfully launch in all types of trade channels;Grocery, Drug, Mass, $, Club, Convenience, Department, Sporting Goods & Outdoor Stores
  6. 6. He has a passion for brand activationHe’s experienced in temporary and permanent solutions that effectively introduce the brand to shoppers This introduction is very important when 70% of brand selections are made in store
  7. 7. He’s created and helped execute Successful Co-Marketing Events He led the integration of category, brand equity, business objectives with customer priorities to drive profitable sales & market shareThe results benefited all stakeholders: shopper + retailer + company
  8. 8. He has received National Recognition, Individual and Team Awards for excelling Kellogg’s Top Kellogg’s Team Award Top Top C-Store Sara Lee HBC Individual News President’s Award Award & Top Team Awards Award Featured in Featured inBRANDWEEK POP Issue Vendor of Year Awards at Sara Lee HBC
  9. 9. Summary He has over 20 successful years of CPG experience in Sales and Marketing leadership roles. He’s grown strategic business units and high profile accounts in traditional & non-traditional trade channels. He’s led co-marketing development, new product introductions, brand activation and consulting assignments with flawless execution. He’s successfully managed people, brokers, agencies and P&Ls. Reach Tom at: