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Inspiration for Results

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'Insipiration for Results' is a fortnightly activity we run at the Seagull office where one of our team members shares his/her views on interesting case studies he/she has come across recently. Check …

'Insipiration for Results' is a fortnightly activity we run at the Seagull office where one of our team members shares his/her views on interesting case studies he/she has come across recently. Check what Padmini, our Digital Strategist found interesting this time. :)

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  • 1. Inspiration for results!
  • 2. ACCESS: Be present where your consumer is http://www.goosebumpspickles.com/ http://www.fanta.com/en_US/pages/landing/play.html http://youareblind.com/ (animation and motion graphics)
  • 3. Subway shopping ACCESS: Be present where your consumer is
  • 4. Airways sneakers pop up store ACCESS: Be present where your consumer is
  • 5. •450,000 readers of the magazine, which is free to customers – can now download ASOS’s Aurasma-powered Scan to Shop app to their smartphones to bring the pages to video life • In addition, they’ll be able to point their phones at images of this season’s must have pieces and simply click to buy from ASOS’s mobile site. ASOS uses Aurasma app to provide ACCESS
  • 6. ASOS ACCESS: Be present where your consumer is
  • 7. ENGAGE: Become a source of valued content Volkswagen suite
  • 8. ENGAGE: Become a source of valued content Microsoft 8 fast and fun
  • 9. ENGAGE: Become a source of valued content Nivea solar charger
  • 10. CUSTOMIZE: Adapt your offerings to your customer’s needs Tate museum
  • 11. COLLABORATE: Involve your customers and co-create with them Argentina Missing people
  • 12. INTEGRATED: How a cup of tea sparked a movement
  • 13. All ready for coffee now!

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