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Branding for retail industry: Seagull Advertising's case study of a recent, successful campaign for Jaihind, a popular men's clothing brand in Pune and Kolhapur. The idea was a Fashion Show, with the participants being chosen from facebook. The highlight? Participants get to walk the ramp with Bollywood celebrity Kunal Kapoor. The campaign was primarily carried out through social media and online marketing and got in 172 entries for the fashion show, apart from creating a lot of buzz for Jaihind.