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Healthberries IVF
Healthberries IVF, a fertility clinic with a unique process called ‘Our
IVF Angel’s Programme’ opened in Pune in January 2...
• Healthberries IVF is a very new and young brand in Pune. People are still
unaware about its presence so the credibility ...
The obvious emotional truth: Couples get depressed when their conception
efforts fail.
The idea was to position Healthberr...
• Spread awareness about the brand and position it in such a way that people perceive it
as a credible brand in Pune.
• Ge...
A 3 Ad Campaign in
TOI
Initiative 1
• Total Number of inquiries after 3 ads: 120
• Counseling Appointment: 60
• Fixed Conversion: 13
• Conversions in pipeline...
Ivf case study
Ivf case study
Ivf case study
Ivf case study
Ivf case study
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Ivf case study

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Healthberries IVF is a new fertility clinic in Pune. We helped them to establish themselves as a brand in Pune and also spread awareness about their unique 'Our IVF Angel's Programme.' Take a look at how we achieved the SMART objective: bitly link

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Transcript of "Ivf case study"

  1. 1. Healthberries IVF
  2. 2. Healthberries IVF, a fertility clinic with a unique process called ‘Our IVF Angel’s Programme’ opened in Pune in January 2013. Client’s objective: • To be known as a credible IVF and Fertility clinic in Pune Building Healthberries IVF as a brand in Pune
  3. 3. • Healthberries IVF is a very new and young brand in Pune. People are still unaware about its presence so the credibility is relatively less. NEW IN PUNE
  4. 4. The obvious emotional truth: Couples get depressed when their conception efforts fail. The idea was to position Healthberries IVF as a clinic that is warm, empathetic and result oriented. That’s why we came up with a tagline: Rebirth of Hope. In detail
  5. 5. • Spread awareness about the brand and position it in such a way that people perceive it as a credible brand in Pune. • Get 100 + enquiries through the first campaign. SMART Objective
  6. 6. A 3 Ad Campaign in TOI Initiative 1
  7. 7. • Total Number of inquiries after 3 ads: 120 • Counseling Appointment: 60 • Fixed Conversion: 13 • Conversions in pipeline: 10 • Therefore Total Conversions: 23 • Inquiries are for all the parts of city • Also from Nashik, Mumbai, Hyderabad, Mahabaleshwar, Aurangabad • The ‘Our IVF Angel’s Programme’ has been carried out with 13 women in Pune out of which 7 have already conceived. The Result?
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