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Case Study: Aapla Ghar
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Case Study: Aapla Ghar

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Seagull Advertising created an unique and effective advertising campaign for a real estate client called 'Aapla Ghar' by Maple. They recently celebrated their 1st project anniversary and this campaign …

Seagull Advertising created an unique and effective advertising campaign for a real estate client called 'Aapla Ghar' by Maple. They recently celebrated their 1st project anniversary and this campaign achieved has achieved its objective smoothly.

Published in: Real Estate

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  • 1. On the occasion of the 1st Anniversary of Aapla Ghar, the client wanted ‘Aapla Ghar’ to be seen as a successful brand that has improved the lives of its customers.
  • 2. • Create awareness about the 1st Anniversary Celebrations of Aapla Ghar • Design a value proposition that is both attractive to customers and financially viable for the brand • Generate interest in the offer amongst the identified target audience and get them to enquire about the offering
  • 3. Spark interest among the target audience and secure 400 bookings during the 1st Anniversary period.
  • 4. An Integrated Marketing Plan • • • • Traditional Print Media Outdoor On ground activities Online Media
  • 5. 2000 walk-ins to the sales office More than 1000 online enquiries More than 350 bookings… …in just 2 weeks More than