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Greening Ict Project C&M 26feb10
 

Greening Ict Project C&M 26feb10

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JISC Communications Presentation - Green ICT Programme Meeting, Feb 2010

JISC Communications Presentation - Green ICT Programme Meeting, Feb 2010

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    Greening Ict Project C&M 26feb10 Greening Ict Project C&M 26feb10 Presentation Transcript

    • 2/26/2010| | Slide 1
      JISC projects: Communications & Marketing
      Greening ICT Programme Meeting
      Jane Charlton,
      Communications Co-ordinator26 February 2010
      Joint Information Systems Committee
      Supporting education and research
    • 2/26/2010| | Slide 2
      Introducing the JISC Brand
      • JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.
      • As a consequence JISC needs to be:
      • more visible
      • increasingly responsive
      • demonstrate greater transparency across its range activities to multiple stakeholders.
      • We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities
    • Introducing the JISC Brand: brand values
      • Transformational – enabling institutions to evolve and succeed
      • Innovative (take risks on behalf of the community)
      • Responsive (to institutional customers)
      • Respected (knowledgeable and authoritative)
      • Collaborative (working with partners and institutions)
      2/26/2010| | Slide 3
    • 2/26/2010| | Slide 4
      Acknowledging JISC
      • JISC standard text:
      JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk
      • Display JISC logo on all communications and marketing materials, eg. events, print materials (including reports), press and PR activities, websites and blogs
      • Include a brief description of JISC involvement to include the name of your programme eg. ‘This project has been funded under the JISC Institutional Innovation programme’
    • 2/26/2010| | Slide 5
      The JISC Logo
      • Reflects our name and visual identity values
      • Must not be redrawn or modified in any way
      • Always use an approved version.
    • 2/26/2010| | Slide 6
      The JISC Logo: Incorrect use
    • 2/26/2010| | Slide 7
      The JISC Brand
      • JISC Brand Manual
      • www.jisc.ac.uk/brand
      • Further advice and guidance on JISC Brand
      • Greg Clemett, JISC Design & Production Manager
      • g.clemett@jisc.ac.uk
    • Work together with your programme manager and other JISC projects where there are common themes or messages to:
      Reduce the ‘noise’
      Send clear and consistent messages
      Create bigger impact
      Be more cost effective
      Key messages to reflect how you are helping to solve broader institutional issues eg. saving money, being more efficient, being more environmentally sustainable, building capacity for research-led activities
      Key messages: Getting your message across
    • Communications planning
    • Web
      • Include JISC branding on your project website
      • High quality design, accessibility, usability and content
      • Web advice and guidance
      • Netskills www.netskills.ac.uk
      • Techdis www.techdis.ac.uk
      • Ben Whitehouse, Digital Communications Manager b.whitehouse@jisc.ac.uk
      2/26/2010| | Slide 10
    • Project web page example
      • Brief sentence describing JISC's involvement
      • JISC logo on the project homepage
      • Links in the text to the Programme page (eg. Digitisation) and the JISC website homepage
      2/26/2010| | Slide 11
    • JISC wiki
      • Username and password contact web@jisc.ac.uk
    • JISC involve blog
      • Use a blog name that is meaningful in the format:http://blogname.jiscinvolve.org
      • Ensure blog posts are short, chatty and informal
      • Be generous in your links to other material
      • Use a disclaimer if not expressing the views of JISC
      • Do not use objectionable language or violate the privacy or publicity rights of any third party
      • Comply with copyright legislation
    • JISC involve blog
    • Multimedia
      • Podcasts and videocasts using handheld devices
      • Multimedia advice and guidance
      • JISC Digital Media www.jiscdigitalmedia.ac.uk
      • Hector Peebles, Multimedia and Community Editor h.peeles@jisc.ac.uk
      2/26/2010| | Slide 15
    • Events
      • Co-ordination of JISC presence at national events
      • Guidelines on event organisation
      • List of external suppliers eg. event management companies
      • Advice and guidance on event organisation, including how to be more ‘green’
      • https://wiki.jisc.ac.uk/display/events/Introduction
      • Grace Porter, Events Co-ordinator, g.porter@jisc.ac.uk
      2/26/2010| | Slide 16
    • Publications
      • JISC publications www.jisc.ac.uk/publications
      • Projects welcome to contribute to JISC publications eg. JISC inform
      • Available for project staff to order (5 days notice)
      • Publication orders, publications@jisc.ac.uk
      • Advice and guidance on producing your own publications
      • https://wiki.jisc.ac.uk/display/intranet/Production+and+dissemination
      • Amy Butterworth, Dissemination and Production Co-ordinator, a.butterworth@jisc.ac.uk
      2/26/2010| | Slide 17
    • News items
      • All press releases must go to the JISC News and Press Team or your institution’s press and PR team.
      • Useful tips:
      • Create an impact in the first paragraph
      • Keep your audience in mind
      • Keep it short and sweet
      • Stick to the facts and keep your message simple
      • Use images and quotes to bring the story to life
      • Rebecca O’Brien, Public Relations Officer, r.obrien@jisc.ac.uk
      2/26/2010| | Slide 18
    • News items
      2/26/2010| | Slide 19
    • 2/26/2010| | Slide 20
      Contact details
      • Jane Charlton, Communications Co-ordinator
      • j.charlton@jisc.ac.uk
      • +44 (0)776 017 3223