ONR Social Media Conference - GeoIQ

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ONR Social Media Conference - GeoIQ

  1. 1. Leveraging Geo to Provide Context for Social Media
  2. 2. Of the 318 million mobile handsetsshipped in 2011 79.9% will be GPS enabled iSuppli 2010
  3. 3. Jess3 2011
  4. 4. Meeker 2011
  5. 5. In Kenya the hottest selling new phone isHuawei’s $80 GPS enabled Android phone, which has already sold 350,000+ units MIT 2011
  6. 6. By 2014 18% of laptops and 42% ofportable video games will be GPS enabled iSuppli 2010
  7. 7. In the United States 72.2% of users accessed social media sites and blogs through their mobile devices – up 37% from 2010 ComScore 2011
  8. 8. Over 40% of content on Twitter came from mobile devices in 2011 GigaOm 2011
  9. 9. Meeker 2011
  10. 10. Create new value by broadening and deepening ouranalytic expertise. By providing deeper, contextualanalysis of places informed not only by the earth’sphysical features and imagery intelligence, but alsoby “human geography.” Director of the NGA, Leticia Long
  11. 11. Risk of Social Media1. Social media content lacks substance2. Social media content lacks authority3. Social media content is biased4. Social media location is fuzzy5. Social media content can be spoofed
  12. 12. Social Media Substance
  13. 13. Social Media Authority
  14. 14. Social Media Bias
  15. 15. Social Media Spoofing
  16. 16. Can Location Help?
  17. 17. Location as a filter for substance and authority
  18. 18. Filter by the location and time of the event
  19. 19. Identify demographic bias by geography
  20. 20. Aggregate to DMAMobile Tweets Geo-IP and Profile TweetsExact Location
  21. 21. Prioritize search grids by exposure and risk
  22. 22. Zoom into an area for tacticalresponse and coordination
  23. 23. Publish to mobile
  24. 24. Create field data
  25. 25. Real time updating
  26. 26. Data collected in the fieldupdates the map in real time
  27. 27. The NYC Marathon’s Human Sensor Network
  28. 28. Common thread to interconnect data
  29. 29. The FutureReal time data streaming from billions ofinterconnected devices Scalable Real Time Real Time Analysis & Infrastructure Visualization Alerting 41
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