ONR Social Media Conference - GeoIQ

Leveraging Geo to Provide Context for Social Media

Of the 318 million mobile handsetsshipped in 2011 79.9% will be GPS enabled iSuppli 2010

Jess3 2011

Meeker 2011

In Kenya the hottest selling new phone isHuawei’s $80 GPS enabled Android phone, which has already sold 350,000+ units MIT 2011

By 2014 18% of laptops and 42% ofportable video games will be GPS enabled iSuppli 2010

In the United States 72.2% of users accessed social media sites and blogs through their mobile devices – up 37% from 2010 ComScore 2011

Over 40% of content on Twitter came from mobile devices in 2011 GigaOm 2011

Meeker 2011

Create new value by broadening and deepening ouranalytic expertise. By providing deeper, contextualanalysis of places informed not only by the earth’sphysical features and imagery intelligence, but alsoby “human geography.” Director of the NGA, Leticia Long

Risk of Social Media1. Social media content lacks substance2. Social media content lacks authority3. Social media content is biased4. Social media location is fuzzy5. Social media content can be spoofed

Social Media Substance

Social Media Authority

Social Media Bias

Social Media Spoofing

Can Location Help?

Location as a filter for substance and authority

Filter by the location and time of the event

Identify demographic bias by geography

Aggregate to DMAMobile Tweets Geo-IP and Profile TweetsExact Location

Prioritize search grids by exposure and risk

Zoom into an area for tacticalresponse and coordination

Publish to mobile

Create field data

Real time updating

Data collected in the fieldupdates the map in real time

The NYC Marathon’s Human Sensor Network

Common thread to interconnect data

The FutureReal time data streaming from billions ofinterconnected devices Scalable Real Time Real Time Analysis & Infrastructure Visualization Alerting 41

http://blog.geoiq.com	81
http://www.newsblur.com	9
http://geoblogs.collected.info	5
http://www.blogsdirectoryhub.com	4
http://dev.newsblur.com	1
http://127.0.0.1	1

ONR Social Media Conference - GeoIQ

by seagor on Jan 16, 2012

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ONR Social Media Conference - GeoIQ — Presentation Transcript