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Black Friday Twitter Brand Analysis

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  • 1. Analyzing Twitter for Brand Dominance on Black Friday
  • 2. The x-axis indicates the number of “tweets” that mentioned the brand labeled on the y-axis.
  • 3. The x-axis indicates the total number of people who received “tweets” mentioning the brand on the y-axis. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.
  • 4. The x-axis indicates the average number of people who received tweets on a per “tweet” basis by brand on the y-axis. The number can be considered an indicator for how influential on average is the person that mentions the brand. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.
  • 5. Competitive Brand Comparisons
  • 6. 62,263
    37,353
    Tweets
    Tweets
    102,920,519
    32,286,914
    Total Audience
    Total Audience
    1602
    864
    Average Audience per Tweet
    Average Audience per Tweet
  • 7. The @JustinBieber Effect
    Justin Bieberexclusively released a new acoustic album through Walmart on Black Friday. Of the 62,263 tweets that mentioned “Walmart” 25,505 of them also mentioned Justin Bieber. 41% on the Walmart tweets can be tied directly to their exclusive with Justin Bieber. The average audience for each of the tweets that mentioned Justin Bieber and Walmart was 1,757. The highest of all the brands monitored. When the Justin Bieber effect is discounted Target with 37,353 is actually slightly ahead of Walmart with 36,758.
  • 8. 83,694
    13,772
    Tweets
    Tweets
    76,059,610
    18,306,993
    Total Audience
    Total Audience
    909
    1329
    Average Audience per Tweet
    Average Audience per Tweet
  • 9. 13,103
    24,377
    Tweets
    Tweets
    8,520,091
    31,692,655
    Total Audience
    Total Audience
    650
    1300
    Average Audience per Tweet
    Average Audience per Tweet
  • 10. 15,609
    7,976
    Tweets
    Tweets
    17,543,150
    4,571,324
    Total Audience
    Total Audience
    1,124
    573
    Average Audience per Tweet
    Average Audience per Tweet
  • 11. 11,945
    8,937
    15,082
    Tweets
    Tweets
    Tweets
    8,837,630
    9,575,570
    10,443,654
    Total Audience
    Total Audience
    Total Audience
    740
    1072
    693
    Average Audience per Tweet
    Average Audience per Tweet
    Average Audience per Tweet
  • 12. 9,336
    195
    857
    Tweets
    Tweets
    Tweets
    8,696,413
    174,478
    521,028
    Total Audience
    Total Audience
    Total Audience
    932
    895
    608
    Average Audience per Tweet
    Average Audience per Tweet
    Average Audience per Tweet
  • 13. 2,486
    604
    Tweets
    Tweets
    988,222
    258,040
    Total Audience
    Total Audience
    397
    427
    Average Audience per Tweet
    Average Audience per Tweet
  • 14. 2,420
    1,937
    Tweets
    Tweets
    1,875,543
    1,132,587
    Total Audience
    Total Audience
    775
    585
    Average Audience per Tweet
    Average Audience per Tweet
  • 15. Bricks & Mortar
    Average*
    1,909
    12,391
    29,139
    Tweets
    Tweets
    Tweets
    1,466,316
    15,395,667
    46,368,919
    Total Audience
    Total Audience
    Total Audience
    768
    822
    1,591
    Average Audience per Tweet
    Average Audience per Tweet
    Average Audience per Tweet
    * Walmart, Target, Macys, Gap, Kohls, Sears, BestBuy, Nordstroms, Bloomingdales
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  • 21. Ares in red are counties where there are more tweets than the population would predicts and places in blue are locations that have fewer tweets than the population would predict.