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Black Friday Twitter Brand Analysis
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Black Friday Twitter Brand Analysis

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  • 1. Analyzing Twitter for Brand Dominance on Black Friday
  • 2. The x-axis indicates the number of “tweets” that mentioned the brand labeled on the y-axis. 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 Black Friday Tweets by Brand
  • 3. The x-axis indicates the total number of people who received “tweets” mentioning the brand on the y-axis. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has. 0 20000000 40000000 60000000 80000000 100000000 120000000 Black Friday Tweets - Total Audience by Brand
  • 4. The x-axis indicates the average number of people who received tweets on a per “tweet” basis by brand on the y-axis. The number can be considered an indicator for how influential on average is the person that mentions the brand. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has. 0 200 400 600 800 1000 1200 1400 1600 1800 Black Friday Tweets - Average Audience per Tweet by Brand
  • 5. Competitive Brand Comparisons
  • 6. 62,263 Tweets 102,920,519 Total Audience 1602 Average Audience per Tweet 37,353 Tweets 32,286,914 Total Audience 864 Average Audience per Tweet
  • 7. The @JustinBieber Effect Justin Bieber exclusively released a new acoustic album through Walmart on Black Friday. Of the 62,263 tweets that mentioned “Walmart” 25,505 of them also mentioned Justin Bieber. 41% on the Walmart tweets can be tied directly to their exclusive with Justin Bieber. The average audience for each of the tweets that mentioned Justin Bieber and Walmart was 1,757. The highest of all the brands monitored. When the Justin Bieber effect is discounted Target with 37,353 is actually slightly ahead of Walmart with 36,758.
  • 8. 83,694 Tweets 76,059,610 Total Audience 909 Average Audience per Tweet 13,772 Tweets 18,306,993 Total Audience 1329 Average Audience per Tweet
  • 9. 13,103 Tweets 8,520,091 Total Audience 650 Average Audience per Tweet 24,377 Tweets 31,692,655 Total Audience 1300 Average Audience per Tweet
  • 10. 15,609 Tweets 17,543,150 Total Audience 1,124 Average Audience per Tweet 7,976 Tweets 4,571,324 Total Audience 573 Average Audience per Tweet
  • 11. 11,945 Tweets 8,837,630 Total Audience 740 Average Audience per Tweet 8,937 Tweets 9,575,570 Total Audience 1072 Average Audience per Tweet 15,082 Tweets 10,443,654 Total Audience 693 Average Audience per Tweet
  • 12. 9,336 Tweets 8,696,413 Total Audience 932 Average Audience per Tweet 195 Tweets 174,478 Total Audience 895 Average Audience per Tweet 857 Tweets 521,028 Total Audience 608 Average Audience per Tweet
  • 13. 2,486 Tweets 988,222 Total Audience 397 Average Audience per Tweet 604 Tweets 258,040 Total Audience 427 Average Audience per Tweet
  • 14. 2,420 Tweets 1,875,543 Total Audience 775 Average Audience per Tweet 1,937 Tweets 1,132,587 Total Audience 585 Average Audience per Tweet
  • 15. 1,909 Tweets 1,466,316 Total Audience 768 Average Audience per Tweet 12,391 Tweets 15,395,667 Total Audience 822 Average Audience per Tweet 29,139 Tweets 46,368,919 Total Audience 1,591 Average Audience per Tweet Bricks & Mortar Average* * Walmart, Target, Macys, Gap, Kohls, Sears, BestBuy, Nordstroms, Bloomingdales
  • 16. Ares in red are counties where there are more tweets than the population would predicts and places in blue are locations that have fewer tweets than the population would predict.

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