Black Friday Twitter Brand Analysis

Analyzing Twitter for Brand Dominance on Black Friday

The x-axis indicates the number of “tweets” that mentioned the brand labeled on the y-axis.

The x-axis indicates the total number of people who received “tweets” mentioning the brand on the y-axis. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.

The x-axis indicates the average number of people who received tweets on a per “tweet” basis by brand on the y-axis. The number can be considered an indicator for how influential on average is the person that mentions the brand. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.

Competitive Brand Comparisons

62,263
37,353
Tweets
Tweets
102,920,519
32,286,914
Total Audience
Total Audience
1602
864
Average Audience per Tweet

The @JustinBieber Effect
Justin Bieberexclusively released a new acoustic album through Walmart on Black Friday. Of the 62,263 tweets that mentioned “Walmart” 25,505 of them also mentioned Justin Bieber. 41% on the Walmart tweets can be tied directly to their exclusive with Justin Bieber. The average audience for each of the tweets that mentioned Justin Bieber and Walmart was 1,757. The highest of all the brands monitored. When the Justin Bieber effect is discounted Target with 37,353 is actually slightly ahead of Walmart with 36,758.

83,694
13,772
Tweets
Tweets
76,059,610
18,306,993
Total Audience
Total Audience
909
1329

13,103
24,377
Tweets
Tweets
8,520,091
31,692,655
Total Audience
Total Audience
650
1300

15,609
7,976
Tweets
Tweets
17,543,150
4,571,324
Total Audience
Total Audience
1,124
573

11,945
8,937
15,082
Tweets
Tweets
Tweets
8,837,630
9,575,570
10,443,654
Total Audience
Total Audience
Total Audience
740
1072
693

9,336
195
857
Tweets
Tweets
Tweets
8,696,413
174,478
521,028
Total Audience
Total Audience
Total Audience
932
895
608

2,486
604
Tweets
Tweets
988,222
258,040
Total Audience
Total Audience
397
427

2,420
1,937
Tweets
Tweets
1,875,543
1,132,587
Total Audience
Total Audience
775
585

Bricks & Mortar
Average*
1,909
12,391
29,139
Tweets
Tweets
Tweets
1,466,316
15,395,667
46,368,919
Total Audience
Total Audience
Total Audience
768
822
1,591
* Walmart, Target, Macys, Gap, Kohls, Sears, BestBuy, Nordstroms, Bloomingdales

Ares in red are counties where there are more tweets than the population would predicts and places in blue are locations that have fewer tweets than the population would predict.

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Black Friday Twitter Brand Analysis

by seagor on Nov 28, 2010

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Black Friday Twitter Brand Analysis — Presentation Transcript