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Black Friday Twitter Brand Analysis

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    Black Friday Twitter Brand Analysis Black Friday Twitter Brand Analysis Presentation Transcript

    • Analyzing Twitter for Brand Dominance on Black Friday
    • The x-axis indicates the number of “tweets” that mentioned the brand labeled on the y-axis.
    • The x-axis indicates the total number of people who received “tweets” mentioning the brand on the y-axis. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.
    • The x-axis indicates the average number of people who received tweets on a per “tweet” basis by brand on the y-axis. The number can be considered an indicator for how influential on average is the person that mentions the brand. The number of people who were sent the “tweet” is determined by the number of followers each “tweeter” has.
    • Competitive Brand Comparisons
    • 62,263
      37,353
      Tweets
      Tweets
      102,920,519
      32,286,914
      Total Audience
      Total Audience
      1602
      864
      Average Audience per Tweet
      Average Audience per Tweet
    • The @JustinBieber Effect
      Justin Bieberexclusively released a new acoustic album through Walmart on Black Friday. Of the 62,263 tweets that mentioned “Walmart” 25,505 of them also mentioned Justin Bieber. 41% on the Walmart tweets can be tied directly to their exclusive with Justin Bieber. The average audience for each of the tweets that mentioned Justin Bieber and Walmart was 1,757. The highest of all the brands monitored. When the Justin Bieber effect is discounted Target with 37,353 is actually slightly ahead of Walmart with 36,758.
    • 83,694
      13,772
      Tweets
      Tweets
      76,059,610
      18,306,993
      Total Audience
      Total Audience
      909
      1329
      Average Audience per Tweet
      Average Audience per Tweet
    • 13,103
      24,377
      Tweets
      Tweets
      8,520,091
      31,692,655
      Total Audience
      Total Audience
      650
      1300
      Average Audience per Tweet
      Average Audience per Tweet
    • 15,609
      7,976
      Tweets
      Tweets
      17,543,150
      4,571,324
      Total Audience
      Total Audience
      1,124
      573
      Average Audience per Tweet
      Average Audience per Tweet
    • 11,945
      8,937
      15,082
      Tweets
      Tweets
      Tweets
      8,837,630
      9,575,570
      10,443,654
      Total Audience
      Total Audience
      Total Audience
      740
      1072
      693
      Average Audience per Tweet
      Average Audience per Tweet
      Average Audience per Tweet
    • 9,336
      195
      857
      Tweets
      Tweets
      Tweets
      8,696,413
      174,478
      521,028
      Total Audience
      Total Audience
      Total Audience
      932
      895
      608
      Average Audience per Tweet
      Average Audience per Tweet
      Average Audience per Tweet
    • 2,486
      604
      Tweets
      Tweets
      988,222
      258,040
      Total Audience
      Total Audience
      397
      427
      Average Audience per Tweet
      Average Audience per Tweet
    • 2,420
      1,937
      Tweets
      Tweets
      1,875,543
      1,132,587
      Total Audience
      Total Audience
      775
      585
      Average Audience per Tweet
      Average Audience per Tweet
    • Bricks & Mortar
      Average*
      1,909
      12,391
      29,139
      Tweets
      Tweets
      Tweets
      1,466,316
      15,395,667
      46,368,919
      Total Audience
      Total Audience
      Total Audience
      768
      822
      1,591
      Average Audience per Tweet
      Average Audience per Tweet
      Average Audience per Tweet
      * Walmart, Target, Macys, Gap, Kohls, Sears, BestBuy, Nordstroms, Bloomingdales
    • Ares in red are counties where there are more tweets than the population would predicts and places in blue are locations that have fewer tweets than the population would predict.