OTA State Of Mobile Ux

Slide 1: 2008: State of Mobile UX 4th April 2008 Scott Weiss scott.weiss@humanfactors.com Desk +44.0.207.290.3432 or Mobile +44.0.7717.413.379

Slide 2: Current State of Affairs Chromasia: “Chaos Theory” © 2008, Human Factors International State of Mobile UX 2

Slide 3: Touch • The iPhone has set off a flurry of touch screen imitators • However the other touch UI vendors tend to stop short of a full experience • Touch adds an additional input to most touch phones—the finger, in addition to a stylus, hard keys, and on some devices, QWERTY keypads © 2008, Human Factors International State of Mobile UX 3

Slide 4: Luxury != Usability • Fashion and phones have come to the forefront, but usability on these phones remains to be proven • Interesting form factors burned other providers in the past... © 2008, Human Factors International State of Mobile UX 4

Slide 5: Form Factor Madness • From tiny to huge, the manufacturers will not learn • Keypads with only two buttons wide, strange shapes, and spread all over the face of the phone will not provide better usability • The average human hand is 81.2mm wide... © 2008, Human Factors International State of Mobile UX 5

Slide 6: How Many Soft Keys Do We Really Need? • RAZR had 4 • Now it has 3 • Most phones have 3 • What do they mean? © 2008, Human Factors International State of Mobile UX 6

Slide 7: The Future: Mobile 2.0 • Animating events on mobile screens creates new opportunities for usability, but it also creates opportunities for confusion • Our widget panel later will go over the challenges with competing widget platforms • Key problems in animated UIs: – Where did I come from? – How do I get back there? – What can I do on this screen? – What is the active part of the display? (What is the focus?) © 2008, Human Factors International State of Mobile UX 7

Slide 8: Cost Opacity • Users can access high speed, massive amounts of data • Pricing is confusing or not visible at all © 2008, Human Factors International State of Mobile UX 8

Slide 9: Digital Rights Management • Why can’t I save that song? • Where did the song go? • What is it called? © 2008, Human Factors International State of Mobile UX 9

Slide 10: Thank you. Scott Weiss scott.weiss@humanfactors.com 10