Defining Social Media in Switzerland - August 2010

08/2010 UPDATE DEFINING SOCIAL NETWORKS IN SWITZERLAND September 23, 2010 Sabine DUFAUX Strategic Planner WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com twitter.com/sdufaux Data: August 2010, Doubleclick Ad Planner, by Google sabinedufaux.com

WORLDWIDE TREND IN SOCIAL NETWORKS DOES NOT EXIST. HOW DOES THE SWISS SPHERE EVOLVE? Here is a collection of charts showing the use of social networks in Switerland. This report has been tracking data every other month since September 2009. Previous releases available on Slideshare: http://www.slideshare.net/sdufaux. Data: August 2010. All stats are from Doubleclick Ad Planner WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Social Media Unique Visitors (Users), in millions 3,000 2,500 2,000 09/2009 1,500 11/2009 01/2010 04/2010 1,000 06/2010 08/2010 0,500 0,000 WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Social Media Reach in % 50,0% 45,0% 40,0% 35,0% 30,0% 09/2009 25,0% 11/2009 01/2010 20,0% 04/2010 06/2010 15,0% 08/2010 10,0% 5,0% 0,0% WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Social Media Reach in %, detail without Facebook 7,0% 6,0% 5,0% 4,0% 09/2009 11/2009 3,0% 01/2010 04/2010 06/2010 2,0% 08/2010 1,0% 0,0% WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Social Media Age Span Gowalla Foursquare Vimeo 15 11 18 29 16 11 0 Dailymotion 29 6 15 26 14 9 0 Slideshare 0 21 41 21 17 0 Delicious 0 11 20 31 23 14 0 0-17 18-24 Scribd 16 8 17 30 16 14 0 25-34 Digg 14 9 18 28 21 10 0 35-44 45-54 Xing 3 4 27 36 15 12 3 55-64 Linkedin 5 6 24 34 14 14 3 65 Twitter 14 8 18 24 20 14 2 Flickr 13 6 20 29 16 12 2 MySpace 19 10 19 27 17 8 2 Facebook 20 7 18 26 16 9 2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Social Media Male/Female Balance 100% 14 14 90% 21 21 19 26 28 26 30 30 32 34 80% 70% 60% 50% 86 86 F 40% 79 79 81 H 74 72 74 70 70 68 66 30% 20% 10% 0% WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Social Media Avg visits per visitor, per month 45,0 40,0 35,0 30,0 25,0 20,0 CH WORLD 15,0 10,0 5,0 0,0 WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Social Media Avg time on site, in minutes per month 25,00 20,00 15,00 CH 10,00 WORLD 5,00 0,00 WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

Unique Visitors (Users), in millions Switzerland compared to USA and Worldwide Data 01/2010 04/2010 06/2010 08/2010 Networks CH USA World CH USA World CH USA World CH USA World Facebook 2.300 130.000 490.000 2.600 130.000 490.000 2.600 130.000 550.000 2.600 140.000 540.000 MySpace 0.260 45.000 89.000 0.240 37.000 73.000 0.220 35.000 66.000 0.240 31.000 67.000 Flickr 0.200 14.000 55.000 0.220 14.000 56.000 0.200 13.000 49.000 0.180 12.000 45.000 Twitter 0.200 21.000 82.000 0.210 21.000 88.000 0.220 21.000 96.000 0.220 21.000 98.000 Linkedin 0.160 16.000 42.000 0.150 16.000 38.000 0.150 16.000 38.000 0.170 16.000 41.000 Xing 0.140 0.070 4.600 0.140 0.063 4.700 0.140 0.064 4.700 0.150 0.064 4.600 Digg 0.043 5.600 18.000 0.027 3.800 11.000 0.025 3.500 11.000 0.020 3.500 11.000 Scribd 0.039 2.900 21.000 0.036 2.900 21.000 0.043 2.600 21.000 0.039 2.800 22.000 Delicious 0.022 1.200 5.100 0.018 1.200 5.000 0.018 1.100 5.000 0.025 1.500 6.100 Slideshare 0.015 1.100 8.100 0.019 1.400 11.000 0.022 1.200 11.000 0.022 1.200 11.000 Friendfeed 0.006 0.420 2.100 0.005 0.420 2.600 0.009 0.420 2.900 0.007 0.350 2.400 Youtube no data no data no data no data no data no data no data no data no data no data no data no data Dailymotion 0.260 3.100 31.000 0.260 3.500 34.000 0.240 3.500 34.000 Vimeo 0.052 2.800 9.900 0.057 3.100 12.000 0.063 3.500 12.000 Foursquare no data 0.570 1.200 0.005 1.000 2.600 0.006 1.100 3.100 0.007 1.200 3.800 Gowalla no data 0.120 0.290 no data 0.140 0.350 no data 0.140 0.390 no data 0.180 0.570 + - WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

CH – Global TOP 30 Country UV Country PV (user) Reach (page view) facebook.com 2'600'000 42.10% 3,000,000,000 wordpress.com 290'000 4.80% 4,200,000 dailymotion.com 270'000 4.40% 5,600,000 Country Unique Visitors (UV) myspace.com 260'000 4.30% 9,000,000 twitter.com 220'000 3.50% 7,400,000 0 linkedin.com 180'000 3.00% 8,300,000 flickr.com 180'000 2.90% 9,900,000 xing.com 150'000 2.40% 15,000,000 150 000 blogger.com 86'000 1.40% 5,100,000 180 000 hi5.com 84'000 1.40% 26,000,000 180 000 orkut.com 85'000 1.40% 110,000,000 vimeo.com 63'000 1.00% 830,000 220 000 2 600 000 scribd.com 43'000 0.70% 260,000 tumblr.com 36'000 0.60% 1,800,000 260 000 typepad.com 36'000 0.60% 470,000 last.fm 32'000 0.50% 380,000 270 000 ning.com 33'000 0.50% 1,200,000 290 000 delicious.com 22'000 0.40% 390,000 slideshare.net 22'000 0.40% 170,000 digg.com 18'000 0.30% 240,000 facebook.com wordpress.com dailymotion.com twitpic.com 20'000 0.30% 420,000 myspace.com twitter.com linkedin.com ustream.tv 20'000 0.30% 220,000 flickr.com xing.com blogger.com deezer.com 20'000 0.30% 820,000 hi5.com orkut.com vimeo.com posterous.com 12'000 0.20% 150,000 friendster.com 9'600 0.20% 820,000 scribd.com tumblr.com typepad.com plaxo.com 10,000 0.20% 220,000 Note: Doubleclick Ad Planner doesn’t last.fm ning.com delicious.com stumbleupon.com 11,000 0.20% 150,000 slideshare.net digg.com twitpic.com deliver any figures about Google brands foursquare.com 5,800 0.10% 120,000 ustream.tv deezer.com posterous.com friendfeed.com 5,900 0.10% 200,000 like Youtube, Picasa or Google Wave. gowalla.com 3,300 0.10% 53,000 friendster.com plaxo.com stumbleupon.com foursquare.com friendfeed.com gowalla.com WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com Data: August 2010, Doubleclick Ad Planner, by Google

WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND? Data: August 2010. All stats are from Google Ad Planner Sabine DUFAUX Strategic Planner Photo credits © sdufaux WHAT ABOUT SOCIAL MEDIA IN SWITZERLAND by sabinedufaux.com twitter.com/sdufaux Data: August 2010, Doubleclick Ad Planner, by Google sabinedufaux.com

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Defining Social Media in Switzerland - August 2010

by Sabine Dufaux on Sep 23, 2010

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