Defining Social Media in Switzerland 2009/2010

2009/2010
Defining Social Networksin SwitzerlandNovember 7, 2010
Sabine Dufaux
Digital Strategist
twitter.com/sdufaux
sabinedufaux.com

worldwide trend in socialnetworks does not exist. how does the swisssphereevolve?
Since September 2009 this report has been tracking social networks usage in Switzerland. Since then, lanscape has changed and SM has surged. Here is a special issue of the report. Previous releases available on Slideshare: http://www.slideshare.net/sdufaux.Data: Sept. 2009 + Sept. 2010. All stats are fromDoubleclick Ad Planner

CH – Social Media Unique Visitors (Users), in millions

CH – Social Media Unique Visitors (Users), in millionsDetail without Facebook
Facebook
09/2009: 1,900
09/2010: 2,600

CH – Social Media Reach (%)

CH – Social Media Reach (%)Detail without Facebook

CH – Social Media Age Span
ONE YEAR AGO

CH – Social Media Age Span
TODAY

CH – Social Media Male/Female Balance
ONE YEAR AGO

CH – Social Media Male/Female Balance
TODAY

CH – Social Media Avgvisits per visitor, per month
ONE YEAR AGO

CH – Social Media Avgvisits per visitor, per month
TODAY

CH – Social Media Avg time on site, minutes/month
ONE YEAR AGO

CH – Social Media Avg time on site, minutes/month
TODAY

Unique Visitors (Users), in millionsSwitzerlandcompared to USA and Worldwide
+
-

CH – Global TOP 30
TODAY

Defining Social NetworksIN SWITZERLAND?
Data: Sept. 2009 + Sept. 2010, Doubleclick Ad Planner
More onSlideshare http://www.slideshare.net/sdufaux
Photo credits ©sdufaux
Sabine Dufaux
Digital Strategist
twitter.com/sdufaux
sabinedufaux.com

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Defining Social Media in Switzerland 2009/2010

by Sabine Dufaux

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