NFC Bootcamp - Poken Workshop Slides

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NFC Bootcamp - Poken Workshop Slides

  1. 1. CREATING YOUROWN TOUCH • GO GREENCAMPAIGN • SAVE MONEY • INCREASE EFFICENCY • ENHANCE EXPERIENCE
  2. 2. AGENDA WHO WE ARE 3 hours Poken at a glance Creating Brand Experience with NFC (Prezi) POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS45 min. User Experience Branding Lead Generation WORKSHOP PART 1: USER BASICS Creating your profile Linking your poken Access with Mobile NFC Bootcamp Hub Basics WORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS45 min. Create a new campaign Brand your campaign Configure widgets RSS, Video, Twitter, iFrame WORKSHOP PART 3: CREATING OBJECTS30 min Create Demo Objects Link to Tags Validate and Test WORKSHOP PART 4: CERTIFICATION EXAM Create your own hub1 hr. Create your own objects CONCLUSION Take-aways
  3. 3. WHO WE ARE - COMPANY AT A GLANCEPoken is the leading provider of touch-based solutions for events and touch-based marketing campaigns.• Founded in 2007 – 32 employees, 72 full-time affiliates• Acknowledged market leader in NFC touch-based solutions• Experienced senior team
  4. 4. WHO WE ARE - SATISFIED CUSTOMERSSales in over 50 countries through 22 official resellers, creating hundreds of satisfied customers.
  5. 5. CREATING BRAND EXPERIENCE WITH NFC
  6. 6. AGENDAWHO WE ARE Poken at a glance Creating Brand Experience with NFC (Prezi)POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS User Experience Branding Lead GenerationWORKSHOP PART 1: USER BASICS Creating your profile Linking your poken Access with Mobile NFC Bootcamp Hub BasicsWORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS Create a new campaign Brand your campaign Configure widgets RSS, Video, Twitter, iFrameWORKSHOP PART 3: CREATING OBJECTS Create Demo Objects Link to Tags Validate and TestWORKSHOP PART 4: CERTIFICATION EXAM Create your own hub Create your own objectsCONCLUSION Take-aways
  7. 7. POKEN ENVIRONMENT – USER EXPERIENCETOUCH IT GET IT SHARE ITDigitally exchange contact Plug your Poken in the USB slot, Collect your contacts and digitaldetails with other create an account on the files on a timeline, download thempeople, collect digital memberHUB and synchronise on Outlook , Salesforce, or anotherdocuments offline your device to have access to format. Keep your profile updated(PDFs, presentations, brochures, all documents and contact with your social networks and sharevideos, demos, animations, links) details collected. your experience with others.. Poken Member HUB
  8. 8. POKEN ENVIRONMENT – TOUCH ITProvide your visitors with a sparkling networking experience.Deliver digital contents in a selective way, rising interest and creating awareness.The touch experience is new, intuitive and fun!
  9. 9. POKEN ENVIRONMENT – GET ITCreate a branded post event experience: the log in and registration web page canbe white labelled. The access to this page can be done by any other website.Visitors profiles can be created before the event and userID and Password can becommunicated by email. Visitors can also login with their Facebook account.
  10. 10. POKEN ENVIRONMENT – SHARE ITCreate a post event attraction on your customised Member Hub.A large portfolio of tools is available for your visitors: integration with Facebook andLinkedIn, game mechanics, videos, image gallery, RSS feed, and many others.Digital content is sharable!
  11. 11. VALUE PROPOSITION – BRANDINGAssociate your brand with innovation andcutting edge technology.
  12. 12. VALUE PROPOSITION – LEAD GENERATIONGenerate high quality leads based onpeople’s real interests.
  13. 13. HOW IT WORKS – AT THE EVENTENHANCEDNETWORKING Attendees can exchange contact details by simply touching Pokens. NO MORE BUSINESS CARDSCOST SAVING DISTRIBUTION OF INFORMATION Attendees can collect digital files offline (presentations, brochures, videos etc) from pokenTAGS, which gathers their information, generating high quality leads. NO MORE WASTE OF PAPER
  14. 14. ADVANTAGES – GO GREEN• Go paperless, reduce carbon footprint• Create a positive image impact• Stimulate smart consumption
  15. 15. ADVANTAGES – SAVE MONEY• Eliminate printing costs• Avoid expensive bar code scanners at your stand• Optimise your event logistics• No more waste management• No need of other giveaways
  16. 16. ADVANTAGES – INCREASE EFFICIENCY• Power your branding activities• Increase opportunities: no time to speak? Enough time to touch• Distribute sharable and portable contents• Collect extremely qualified leads• No more post event paper work• Upload or modify documents last minute• Don’t miss changes in your contacts profiles
  17. 17. ADVANTAGES – ENHANCE EXPERIENCE• Enhance and multiply networking: Poken is an ice breaker!• Provide a “fun” experience• Change your brochure with rich multimedia content• Don’t let your guest hold heavy loads of documents• Easy to set up, scalable, customisable and measurable
  18. 18. AGENDAWHO WE ARE Poken at a glance Creating Brand Experience with NFC (Prezi)POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS User Experience Branding Lead GenerationWORKSHOP PART 1: USER BASICS Creating your profile Linking your poken Access with Mobile NFC Bootcamp Hub BasicsWORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS Create a new campaign Brand your campaign Configure widgets RSS, Video, Twitter, iFrameWORKSHOP PART 3: CREATING OBJECTS Create Demo Objects Link to Tags Validate and TestWORKSHOP PART 4: CERTIFICATION EXAM Create your own hub Create your own objectsCONCLUSION Take-aways
  19. 19. CREATING YOUR PROFILE
  20. 20. CREATING YOUR PROFILE
  21. 21. LINKING YOUR POKEN• Link your poken• Start pokening• Observe objects and people appear in your timeline
  22. 22. ACCESS WITH MOBILE• Go to m.poken.com• Log in with your credentials• You should see your contacts & objects collected• (no timeline on m.poken.com yet!)• Try collecting with your phone
  23. 23. NFC BOOCAMPTM HUB BASICS • Explore nfcbootcamp.poken.com
  24. 24. AGENDAWHO WE ARE Poken at a glance Creating Brand Experience with NFC (Prezi)POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS User Experience Branding Lead GenerationWORKSHOP PART 1: USER BASICS Creating your profile Linking your poken Access with Mobile NFC Bootcamp Hub BasicsWORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS Create a new campaign Brand your campaign Configure widgets RSS, Video, Twitter, iFrameWORKSHOP PART 3: CREATING OBJECTS Create Demo Objects Link to Tags Validate and TestWORKSHOP PART 4: CERTIFICATION EXAM Create your own hub Create your own objectsCONCLUSION Take-aways
  25. 25. OBJECTIVE: PART 1• In Workshop Part 1 you learn how to create your own campaign, which will host all the objects you create in Part 2, and deploy on tags.
  26. 26. CAMPAIGN ADMINISTRATOR BASICS• Login to partner.poken.com• Start creating your demo FIFA World Cup Campaign
  27. 27. CAMPAIGN ADMINISTRATOR BASICS
  28. 28. CAMPAIGN ADMINISTRATOR BASICS
  29. 29. AGENDAWHO WE ARE Poken at a glance Creating Brand Experience with NFC (Prezi)POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS User Experience Branding Lead GenerationWORKSHOP PART 1: USER BASICS Creating your profile Linking your poken Access with Mobile NFC Bootcamp Hub BasicsWORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS Create a new campaign Brand your campaign Configure widgets RSS, Video, Twitter, iFrameWORKSHOP PART 3: CREATING OBJECTS Create Demo Objects Link to Tags Validate and TestWORKSHOP PART 4: CERTIFICATION EXAM Create your own hub Create your own objectsCONCLUSION Take-aways
  30. 30. CREATE THE ONLINE CONTENT AND LINK TO THE TAGS
  31. 31. Great Britain Booth Example Example of a pokenTAG usage in a tourism show Example Britain Booth 1/3Tags are placed at different places ofbooth such as counter, meeting table,posters etc., where people can takeaway brochures and information,participate in contests, and more Visitors poken people and the Tags and synchronize their Poken at home Continuation on next page…
  32. 32. The Poken value propositionExample Britain Booth 2/3 The collected people and object get downloaded to the “Poken Timeline”, classified neatly in chronological order All the brochures and objects are accessed in the object library where they are classified into places, products, exhibitors, and sessions Continuation on next page…
  33. 33. Example Poken Object Continuation on next page…
  34. 34. The Poken value propositionExample Britain Booth 3/3 > Name of Object > Possibility to leave comments, visble to other trade show visitors visible in the comment stream > Introduction of Welcome text Comment field > Integrate Social Media with links to Facebook Page, Twitter channel etc. > Provide Web Links where visitors can find more information in the web Other contacts will see the comments you left, > Show images giving more visibility to your booth owners illustrating your object services and products > PDF brochures and guides, order forms, Powerpoint slides, video presentations, maps, and any other document you wish
  35. 35. CREATE THE ONLINE CONTENT TO LINK TO THE TAGS• This is a snapshot of the Partner Tools editor you will use as part of the training
  36. 36. AGENDAWHO WE ARE Poken at a glance Creating Brand Experience with NFC (Prezi)POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS User Experience Branding Lead GenerationWORKSHOP PART 1: USER BASICS Creating your profile Linking your poken Access with Mobile NFC Bootcamp Hub BasicsWORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS Create a new campaign Brand your campaign Configure widgets RSS, Video, Twitter, iFrameWORKSHOP PART 3: CREATING OBJECTS Create Demo Objects Link to Tags Validate and TestWORKSHOP PART 4: CERTIFICATION EXAM Create your own hub Create your own objectsCONCLUSION Take-aways
  37. 37. POKEN ASSOCIATE ACCREDITATION• As part of the training documentation you will find the list of tasks you need to complete in order to pass this certification.
  38. 38. AGENDAWHO WE ARE Poken at a glance Creating Brand Experience with NFC (Prezi)POKEN VALUE PROPOSITION – TRADESHOWS & EVENTS User Experience Branding Lead GenerationWORKSHOP PART 1: USER BASICS Creating your profile Linking your poken Access with Mobile NFC Bootcamp Hub BasicsWORKSHOP PART 2: CAMPAIGN ADMINISTRATOR BASICS Create a new campaign Brand your campaign Configure widgets RSS, Video, Twitter, iFrameWORKSHOP PART 3: CREATING OBJECTS Create Demo Objects Link to Tags Validate and TestWORKSHOP PART 4: CERTIFICATION EXAM Create your own hub Create your own objectsCONCLUSION Take-aways
  39. 39. ADVANTAGES – SUMMARISING ORGANISER VISITORS • Go paperlessGO GREEN • Create a positive image impact • Stimulate smart consumption • No printing costs • No bar code scanners • Optimise logistics • Get a valuable socialSAVE MONEY • No waste management networking tool as a gift • No other giveaway • Branding • Collect qualified leadsINCREASE • Increase opportunities • Share portable documents No post event paper workEFFICIENCY • • Upload/modify last minute docs • Get last updates available • Get updates on contacts • Provide rich multimedia • Ice breakerENHANCE • Easy to set up and to use • No more “heavy” showsEXPERIENCE • Measurable • Enhance / multiply networking • Customisable • Have fun

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