Your SlideShare is downloading. ×
0
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Asae 2011 -butts in seats show
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Asae 2011 -butts in seats show

1,423

Published on

This presentation was given at ASAE 2011. Great case study on how to get attendees to come to your meeting (butts in seats!)

This presentation was given at ASAE 2011. Great case study on how to get attendees to come to your meeting (butts in seats!)

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,423
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Creation (SEIA and SEPA)Years heldLocationsAttendance numbers
  • 2009—complicated with multiple separate sites and platforms Developed new site—concept, content and navigation Social media prominent feature on all pages—incl Twitterfeed in left margin and highlights in Hot News HOT NEWS...Home page highlights continually freshened up Content updated constantly to support email & social media campaigns Client added session, speaker and exhibitor data
  • Engage tab on top navigation barTo make it easy to find SPI on social platforms, an Engage page was created. All things social media for SPI were accessible in one place.
  • Transcript

    • 1. Butts in Seats—
      We Got ‘Em!
      Presenters:
      Lisa Claydon ■ KiKi L’Italien ■ Scott Oser
    • 2. Welcome!
      • Who We Are
      • 3. Event Background
      • 4. Marketing Background
      • 5. Goals for SPI 2010
      • 6. 2010 Strategy Development
      • 7. 2010 Tactical Implementation
      • 8. Results and Lessons Learned
      • 9. Q&A
    • SPI Event History
      • 2004 debut
      • 10. Growth has been exponential
      • 11. Now largest B2B solar event
      • 12. in North America
      • 13. 2010 attendance = 27,000
    • Previous Marketing Overview
      Internal function
      Lack of...
      Tactics
    • Goals for SPI 2010
      • Get 27,000 attendees (butts in seats)
      • 23. Continue growth
      • 24. Bolster show’s stature as the largest B2B solar event in North America
      • 25. Attract more participants from all over the world
      • 26. Create a marketing plan template for future shows
    • Meet the Team
      Lisa Claydon
      • Marketing strategy andplan development
      • 27. Project management
      • 28. Concepts, copy, graphic design
      • 29. Website & social media
      • 30. Direct mail and email campaigns
      Scott Oser
      • Marketing strategy
      • 31. Primary client interface
      • 32. Project management
      • 33. Partnership coordination
      • 34. Print and electronic advertising management
      KiKi L’Italien
      • Social media strategy development
      • 35. Social media implementation
      SPI Staff
    • 36. Teamwork
    • Marketing Plan
      • Review past activities/current situation
      • 42. Define target markets
      • 43. USP—Create themes & messaging
      • 44. Determine tactics
      • 45. Determine resources required
      • 46. Allocate budget
    • Tactics
    • 47. Website
    • 48. Website
    • 49. Website
    • 50. Direct Mail
      2009:
    • Direct Mail
      2010: 3 mailings
      Oversized postcard - 6 x 11
      6-panel brochure folded to 6 x 11
      Oversized postcard - 6 x 9
    • 53. Advertising
      • Internal
      • 54. Banner ads on website(s)
      • 55. Promotions in e-newsletters
      • 56. External
      • 57. Industry publications
      • 58. Websites
      • 59. E-newsletters
      • 60. Switched out ads to keep fresh
      • 61. Added tracking codes and unique urls
    • Advertising
      Builder
      CBIA News Summary
      APPA.net
      Builder Business e-newsletter
      Public Power Daily
      SOLutions
      www.elp.com
      Builderonline.com
      Powergrid International
      Power Engineering e-newsletter
      Electric Light & Power
      Public Power eSponsorship & eSkyscraper (Digital Magazine)
      pennenergy.com
      CanSIA e-sponsorship and e-skyscraper
      PGI-ELP General News eNewsletter
      CanSIA Postcard insert
      Power Engineering
      Public Power Magazine
    • 62. Advertising
    • 63. Advertising
    • 64. Media Partnerships
    • MediaPartnerships
    • 73. Email
    • 74. Email
    • 75. Conference Social Media
    • 76. Conference Social Media
    • 77. Conference Social Media
    • 78. Conference Social Media
    • 79. Conference Social Media
    • 80. Conference Social Media
    • 81. Conference Social Media
    • 82. Marketing Toolkit
      Online resources for...
    • Marketing Toolkits
      Web
      Badges
      Email signatures
      Social media opps
      Advertising & media opps
      Customizable HTML email invitations
    • 86. Lessons Learned
      • Communication is critical
      • 87. Strong project management is vital
      • 88. Consistency is necessary, but change is good
      • 89. Integrated, multi-layered tactics work
      • 90. Reach prospects how they want to be reached
      • 91. Clear role definition is essential
      • 92. Data is your friend
    • Connect with Us
      Lisa ClaydonCK Marketing Solutions, Inc.703-528-2716 ■ lisa@ckmarketing.com@lisaclaydon
      KiKi L’ItalienDelCor Technology Solutions240.821.1790 ■ klitalien@delcor.com@kikilitalien
      Scott OserScott Oser Associates301-279-0468 ■ scott@scottoserassociates.com@scottoser

    ×