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Mobile Gone Wrong
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Mobile Gone Wrong

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Transcript

  • 1. AndMOBILE MARKETING How GONE WRONG… To Fix It Avery Barnes & Shanika Dopwell
  • 2. WHY MOBILE?
  • 3. FUNDAMENTALS Response SMS shortcode Incentive Call to Action Target Personalize Timing Respond Trust Opt In
  • 4. BUTLER AT HOME
  • 5. WHAT WENT WRONG? Response Call to action
  • 6. HOW TO FIX IT Instruct Give an Of fer Mobile Site
  • 7. PAMPER SMS
  • 8. WHAT WENT WRONG SMS Shortcode Incentive Response
  • 9. HOW TO FIX IT Make it Easy MMA Guidelines
  • 10. MIT ENTERPRISE FORUM
  • 11. WHAT WENT WRONG?
  • 12. HOW TO FIX IT?
  • 13. CONCLUSION Questions?