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Facebook Social Media Marketing

Facebook Social Media Marketing

Published in: Education, Technology, Business

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  • 1. Social Media Marketing Channel:
  • 2. Audience
    AB - 1,496,580
    BC - 1,636,800
    MB - 384,580
    NB - 399,200
    NL - 154,220
    NT - 14,600
    NS - 430,040
    NU – 940
    ON - 4,870,020
    PE - 53,240
    QC - 1,971,520
    SK - 351,780
    YT - 24,480
     4,870,020 members, 1,276,000 of them are in Toronto
  • 3. 116 million unique U.S. visitors in Dec. 2009
    slightly more female
    aged 13-34
  • 4. Target Market
  • 5.
  • 6.
  • 7. Pros
    Highest use percentage of all social media sites
    Allows users to reconnect with old friends
    Allows you to stay connected
    “Like” pages you want info from
  • 8. Cons
    “friend” term – unwanted friend requests
    Overcrowded newsfeed
    Misused photos
    Privacy Issues
  • 9. Success
    “Advanced Telecom Services – I didn't really think of Facebook as a site where people are ready to buy something, but it has proven me wrong. The great think about the advertising is that I can pinpoint the audience that I want to speak to – young adults who work in the advertising agency business. We are seeing a conversion rate that is 87% better than that of traditional pay per clicks on Google and Yahoo.”
    Bob Bentz
    Wayne, Pennsylvania, USA
    “The Positive People – Within the first 15 minutes of our ads running we had over 30 clicks to our website. We get a consistent stream of subscribers and. Facebook has expanded our market nationally in a way that no local print magazine could. The best part is that we can control our budget and spending according to our needs. As a start-up, we are so relieved that there is no contract or financial commitment. It is cost-effective and produces real results! My business partner and I even have competitions. We each design an ad and see who gets the most clicks! Who thought advertising could be this fun?”
    Indi Avila
    Orange County, California, USA
  • 10. 6
    steps to success
    Target precisely and experiment
    Stick to the point
    Add a photo
    Provide a compelling reason to click
    Make it interactive
    Encourage sharing
  • 11. Failures
    “The reason is actually very simple – People going to a search engine tend to be “on their way” to somewhere. Someone who is on Facebook is already where they want to be.”
    “A search engine is a portal, not a destination.”
    - Quintin
  • 12. reasons
    Keywords are not interests
    Ads take users away from Facebook
    Ad copy to forward
    No multi-step engagement
    Not updating the fan page
    Only going for exposure
  • 13. Trends
  • 14. References
    (2009) Facebook Advertising Provides Precise Targeting for Less. Retrieved from
    (2009, May 13) Facebook Advertising and Demographics in Canada. Retrieved from
    (2010, August 11) 7 Hidden Reasons Why Companies Fail At Facebook Advertising. Retrieved from
    (2011) Pros and Cons of Facebook. Retrieved from
    Aronsson, L; Male, B. (2010, February 19) Is Your Target Audience On Twitter, Facebook, Or LinkedIn? Retrieved from
  • 15. Reference Cont’d
    General Team Login. (2010, June 9) Facebook Advertising: Top 9 Reasons Why Digital Marketers Fail. Retrieved from
    Mershon, P. (2011, September 13) 9 Facebook Marketing Success Stories You Should Model. Retrieved from
    Porterfield, A. (2010, September 7) 3 Studies Show Facebook Marketing Potential. Retrieved from
    Quintin. (2010, August 27) Why Facebook Advertising Fails, and the Case for SEO companies. Retrieved from
    Su, S. (2010, June 8) Who’s Using Facebook Around the World? The Demographics of Facebook’s Top 15 Country Markets. Retrieved from
    Thandani, R. (2010, September 9) Pros and Cons of Facebook. Retrieved from
  • 16. Image Sources
    Site source of do you have facebook? of photo: Alessio85
    Site source of ages chart of photo: Quantcast
    Site Source of education level chart of photo: Quantcast
    Site source of US Facebook users bar graph of photo:
    Site source of US Facebook users pie graph of photo:
    Site source of Facebook memology of photo: Stan Schroeder