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Facebook Social Media Marketing

Facebook Social Media Marketing

Published in: Education, Technology, Business

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  • 1. Social Media Marketing Channel:
    Facebook
  • 2. Audience
    AB - 1,496,580
    BC - 1,636,800
    MB - 384,580
    NB - 399,200
    NL - 154,220
    NT - 14,600
    NS - 430,040
    NU – 940
    ON - 4,870,020
    PE - 53,240
    QC - 1,971,520
    SK - 351,780
    YT - 24,480
     4,870,020 members, 1,276,000 of them are in Toronto
  • 3. 116 million unique U.S. visitors in Dec. 2009
    slightly more female
    aged 13-34
  • 4. Target Market
  • 5.
  • 6.
  • 7. Pros
    Highest use percentage of all social media sites
    Allows users to reconnect with old friends
    Allows you to stay connected
    Self-Promotion
    “Like” pages you want info from
  • 8. Cons
    “friend” term – unwanted friend requests
    Overcrowded newsfeed
    Spam
    Misused photos
    Tagged
    Privacy Issues
  • 9. Success
    “Advanced Telecom Services – I didn't really think of Facebook as a site where people are ready to buy something, but it has proven me wrong. The great think about the advertising is that I can pinpoint the audience that I want to speak to – young adults who work in the advertising agency business. We are seeing a conversion rate that is 87% better than that of traditional pay per clicks on Google and Yahoo.”
    Bob Bentz
    Wayne, Pennsylvania, USA
    advancedtele.com
    “The Positive People – Within the first 15 minutes of our ads running we had over 30 clicks to our website. We get a consistent stream of subscribers and. Facebook has expanded our market nationally in a way that no local print magazine could. The best part is that we can control our budget and spending according to our needs. As a start-up, we are so relieved that there is no contract or financial commitment. It is cost-effective and produces real results! My business partner and I even have competitions. We each design an ad and see who gets the most clicks! Who thought advertising could be this fun?”
    Indi Avila
    Orange County, California, USA
    thepositivepeople.com
  • 10. 6
    steps to success
    Target precisely and experiment
    Stick to the point
    Add a photo
    Provide a compelling reason to click
    Make it interactive
    Encourage sharing
    http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/
  • 11. Failures
    “The reason is actually very simple – People going to a search engine tend to be “on their way” to somewhere. Someone who is on Facebook is already where they want to be.”
    “A search engine is a portal, not a destination.”
    - Quintin
  • 12. reasons
    Keywords are not interests
    Ads take users away from Facebook
    Ad copy to forward
    No multi-step engagement
    Not updating the fan page
    Only going for exposure
    6
  • 13. Trends
    http://www.socialmediaexaminer.com/facebook-marketing-studies/
  • 14. References
    (2009) Facebook Advertising Provides Precise Targeting for Less. Retrieved from http://www.google.com/url?sa=t&source=web&cd=8&ved=0CGsQFjAH&url=http%3A%2F%2Fgoodworksconnect.org%2Fuploads%2FFacebook-Success-Stories.pdf&rct=j&q=facebook%20advertising%20success%20stories&ei=Yo9yTqjXIObZ0QGS55iiBQ&usg=AFQjCNGoJaH5Kfgvn8yik5X5OhtDMGBcgw&cad=rja
    (2009, May 13) Facebook Advertising and Demographics in Canada. Retrieved from http://www.thewebshop.ca/blog/2009/05/facebook-advertising-and-demographics-in-canada/
    (2010, August 11) 7 Hidden Reasons Why Companies Fail At Facebook Advertising. Retrieved from http://www.ppcsummit.com/newsletter/google-adwords/7-hidden-reasons-why-companies-fail-at-facebook-advertising/
    (2011) Pros and Cons of Facebook. Retrieved from http://www.surfnetkids.com/go/safety/752/pros-and-cons-of-facebook/
    Aronsson, L; Male, B. (2010, February 19) Is Your Target Audience On Twitter, Facebook, Or LinkedIn? Retrieved from http://articles.businessinsider.com/2010-02-19/strategy/29984065_1_social-media-facebook-users-linkedin-users
  • 15. Reference Cont’d
    General Team Login. (2010, June 9) Facebook Advertising: Top 9 Reasons Why Digital Marketers Fail. Retrieved from http://www.ymarketing.com/blog/bid/29589/Facebook-Advertising-Top-9-Reasons-Why-Digital-Marketers-Fail
    Mershon, P. (2011, September 13) 9 Facebook Marketing Success Stories You Should Model. Retrieved from http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/
    Porterfield, A. (2010, September 7) 3 Studies Show Facebook Marketing Potential. Retrieved from http://www.socialmediaexaminer.com/facebook-marketing-studies/
    Quintin. (2010, August 27) Why Facebook Advertising Fails, and the Case for SEO companies. Retrieved from http://www.sabest.biz/blog/2010/08/why-facebook-advertising-fails-and-the-case-for-seo-companies.html
    Su, S. (2010, June 8) Who’s Using Facebook Around the World? The Demographics of Facebook’s Top 15 Country Markets. Retrieved from http://www.insidefacebook.com/2010/06/08/whos-using-facebook-around-the-world-the-demographics-of-facebooks-top-15-country-markets/
    Thandani, R. (2010, September 9) Pros and Cons of Facebook. Retrieved from http://www.buzzle.com/articles/pros-and-cons-of-facebook.html
  • 16. Image Sources
    Site source of do you have facebook?http://www.flickr.com/photos/spiritolibero85/2939544686/sizes/m/in/photostream/Owner of photo: Alessio85
    Site source of ages chart http://static6.businessinsider.com/image/4b7efec400000000003e6685/ages-twitter-facebook.jpgOwner of photo: Quantcast
    Site Source of education level chart http://static6.businessinsider.com/image/4b7efed7000000000030cb3b/education-twitter-facebook.pngOwner of photo: Quantcast
    Site source of US Facebook users bar graph http://www.insidefacebook.com/wp-content/uploads/2009/02/20090201fbdemobar.pngOwner of photo: insidefacebook.com
    Site source of US Facebook users pie graphhttp://www.insidefacebook.com/wp-content/uploads/2009/02/20090201fbdemopie.pngOwner of photo: insidefacebook.com
    Site source of Facebook memologyhttp://4.mshcdn.com/wp-content/uploads/2010/12/facebook_memology.jpgOwner of photo: Stan Schroeder