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Email overload kills revenue; one team’s solution by Craig Peters- Awasu Design
All over the world, there’s an insidious problem so pervasive that we hardly realise how bad it is: email overload. An ongoing barrage of disconnected communications overwhelms us and keeps us from getting things done. I’ll show you how to fix it. We transformed internal communications for a 9,000-person group of a major bank. We raised awareness, worked with others to define the project, and created a multi-stage plan. The solution was built on four workstreams: behavior change, communications change, intranet change, and measurement. The holistic approach was developed in close collaboration with the client team, empowering them to evolve the program through a pilot stage and beyond.