SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

SDNC13 -DAY2- The Journey of Changing a Culture by Kathryn Richards & Rob Kirby

by on Dec 11, 2013

  • 208 views

The Journey of Changing a Culture ...

The Journey of Changing a Culture

Innovation opportunities can be fleeting, ethereal and disparate, which makes it a challenge to capture and ground them. This is made even more complex when they need to travel through cultures and disciplines, especially in a company the size of Nokia. In this talk we will look at how a Nokia and Seren collaboration is steadily changing the culture of HERE (Nokia’s location brand, formerly Nokia Maps). We will look at the impact a User Journey framework is having beyond capturing moments, to how it is fundamentally changing HERE’s approach to research and innovation by inspiring content and experiences, and defining applications and platforms.

Statistics

Views

Total Views
208
Views on SlideShare
208
Embed Views
0

Actions

Likes
0
Downloads
32
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

SDNC13 -DAY2- The Journey of Changing a Culture by Kathryn Richards & Rob Kirby SDNC13 -DAY2- The Journey of Changing a Culture by Kathryn Richards & Rob Kirby Presentation Transcript