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From Products to Services by Paul Thurston & Andy Mudie - PDR/Nuaire ...
From Products to Services by Paul Thurston & Andy Mudie - PDR/Nuaire
What happens when a traditional product business ventures into the world of service provision? To better understand the value of service design in traditional manufacturing businesses PDR set out to build a support programme that would stimulate the local economy and help businesses build a service design capability. Nuaire are one company that have benefited from this programme and will jointly present a recent project with PDR, providing insight into the value of service design from an established manufacturing business.
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