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Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord
“We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?