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SDCN13 -Day2- Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland
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SDCN13 -Day2- Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland

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Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord …

Shop > Eat > Live. From supermarket to super servicemarket by Melanie Wendland - Fjord

“We are what we eat” is an old saying. Our current food consumption has become adapted to fit our busy lives and is promoted by a food industry that tries to maximize profit. But there is an increasing number of value driven customers demanding more focus on health and environmental aspects in groceries. Can grocery providers address their needs by shifting from offering just products to delivering services? Can digital technologies enable supermarkets to deliver transforming service experiences to their customers?

Published in: Design

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  • 1. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 2. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 3. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 4. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 5. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 6. SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 7. SHOP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 8. SHOP EAT LIVE From Supermarket to Super Servicemarket SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 9. 1920 1850 PETE’s PETE’s PETE’s SHOP A-MARKET INC. SHOPPING CENTRE 1940 1950 BIOBIO 1970 DISCOUNTER 2000- SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 10. 45.000 SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 11. SHOP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 12. RUSH QUEUES PEOPLE HIGH PRICES SEARCHING FOR PRODUCTS CARRYING GROCERIES UNPLEASANT SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 13. PLEASANT FRESHNESS OF PRODUCE GOOD QUALITY GETTING EVERYTHING I WANT FINDING NEW PRODUCTS GOOD SERVICE GETTING IDEAS FOR MEALS SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 14. SUPPORTING SERVICES FACILITATING SERVICE CORE SERVICE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 15. HEALTH HOME DELIVERY GROCERIES SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 16. SHOP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 17. CONNECT TO A COMMUNITY EMPOWER THE INDIVIDUAL MATCH NEEDS & WANTS EMBED SERVICES SEAMLESSLY FORM NEW HABITS ENABLE RESPONSIBLE ACTIONS ESTABLISH PLATFORMS FOSTER CO-CREATION SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 18. STORY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 19. HEALTHY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 20. 1 2 3 EASY RECIPE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 21. 1 2 3 € AFFORDABLE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 22. 1 2 3 € PEOPLE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 23. 1 2 3 € DIGITAL SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 24. ? ? SHOP ? ? ? SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 25. FRESH, NEW, LOCAL, ORGANIC, FAIR TRADE CHOICE OF PRODUCE THEMES, INSPIRATION, RECOMMENDATIONS ADDED VALUE ONLINE HOME DELIVERY CUSTOMER SERVICE TIPS, CONSULTATION ADVICE CALM RELAXED ATMOSPHERE NO QUEUES FEW PEOPLE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 26. GUIDE REWARD INSPIRE SHOP SPEED UP SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 27. SHOP REFLECTION SHOP EATING SHOP PREPARING SHOP PLANNING SHOP SHOPPING SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 28. SERVE HEALTHY RECIPE AVOCADO PASTA SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 29. DISCOVERY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 30. SMART CART SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 31. MY RECIPE OF THE WEEK: LIKE IT AND IT WILL BE IN STORE SOON CROWD SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 32. MEANING SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 33. PAYMENTS SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 34. TRANSPARENCY SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 35. LESS IS MORE JAM JAM JAM JAM SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 36. SHOP EAT LIVE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 37. SHOP EAT LIVE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 38. SHOP EAT LIVE SHOP EAT LIVE @MelanieWendland @fjord #sdnc13
  • 39. THANK YOU @MelanieWendland @Fjord http://www.slideshare.net/fjordnet/ http://laurea.academia.edu/MelanieWendland SHOP EAT LIVE @MelanieWendland @fjord #sdnc13