SDNC13 -DAY2- Making Of Future Directories by Verena Augustin & Ben Broshi
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SDNC13 -DAY2- Making Of Future Directories by Verena Augustin & Ben Broshi

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DAY 2 – Japan Room – 10:15AM – 12:15PM ...

DAY 2 – Japan Room – 10:15AM – 12:15PM

Future Directories: Making Of

How to transform and adopt a lifelong tradition with the possibilities of the digital age. Since 2010 we, IXDS and DeTeMedien– the German holding organisation of directories (Das Telefonbuch, Das Örtliche, Yellow Pages) are working on an on-going process to transform, enhance and adopt the long-standing printed analogue business with and into a digital environment and prepare the organisation itself for the future. We like to share intimate insights and learnings from the transformation process and discuss our activities and challenges alongside the process. It´s not just about services and ideas it´s about transformation in thinking!

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SDNC13 -DAY2- Making Of Future Directories by Verena Augustin & Ben Broshi SDNC13 -DAY2- Making Of Future Directories by Verena Augustin & Ben Broshi Presentation Transcript

  • Making Of Future Directories Verena Augustin // IXDS Ben Broshi // Deutsche Telekom SDN - Cardiff // Ben Broshi // Verena 1 SDN 2013 Global Conference2013 Global Conference - Cardiff |Augustin | 1
  • MAKING OF // FUTURE DIRECTORIES SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 2
  • FUTURE DIRECTORIES ORGANIZATION PUBLISHER PUBLISHER PUBLISHER P P P P P P P P P P P SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 3
  • INNOVATION TEAM DeTeMedien Team Creation Center Brandmanger IXDS Publisher User SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 4
  • PROCESS Focus onFocusRealization Realization brandon brand Realization Focus on brand Analysis Analysis Ideas Ideas Prioritization Vision Vision Strategy Strategy Prioritization Focus on brand Strategy Analysis Ideas Strategy Focus on brand of RealizationRealization Analysis Ideas Prioritization Vision Prioritization Vision Adapt fields of fields products Adapt Develop products products Develop Work outWork outCurtailing, precise Large, Gather storiesBecome productive productive criteria,Work Gather Become Become Adapt of Strategy Adapt fields of Analysis stories Ideas Become productive Find criteria, Large, Curtailing,Large, Curtailing, precise DevelopfieldsBy assistance of precise criteria, Gather stories Gather stories productiveFind Find Prioritization out Vision WorkLarge, Curtailing, precise innovationBy assistance of Develop produ Find criteria, out innovation fields assistance of products Adapt By of Develop By assistance and Impressions, Fromanalysis: and From the analysis: analysis: Find criteria,comprehensive Denomination: innovation comprehensive Denomination: innovation Gather stories theBecome productiveFilter varietycomprehensive comprehensive Denomination: a brand and Impressions, Impressions, From the Filter variety Filter variety Work outDenomination: and Impressions,Precise, the analysis: Of ideastopics out of Large, ne fields ne For aFor ainnovation ideasBy assistance of From initial Of Priorization Filter variety topics out of Curtailing, precise brand ideasExecution brand For For a brand ideas ideas Analysis analysis of From the analysis: ideas Vision Denomination: of And Strategy Defi Defi of fields An analysis Precise, Ideation Precise, initial ideas ideas Define An analysis ofAn ofanalysis initial ideas Of ideas Filter variety out of and Impressions, of An Precise, initial ideas topics comprehensive out of of Define fields of ideas Along fields of fields of Of ideas ideas topics fields innovation And select select ideas of And select ideas Alongselect ideas Along fields o fields Along innovation need need single single ideas For a brand innovation And innovation need single ideas (Separately for ideas innovation for need single Defi An analysis of Precise, initial ideas Of ideas topics out of ideas ne fields of(Separately for innovation innovation (Separately select(Separately for for innovation ideas Along brand) (Separately for fields of (Separately innovation eacheach Andeach brand) brand) (Separately for brand) need single ideas each brand) (Separately foreach innovation (Separately fo each brand) each brand) each brand) (Separatelyeach brand) for each brand) SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 5
  • USER STUDY seekers & advertisers Berlin Stommeln Halle SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 6
  • USER STUDY Transforming Teams & Organisations SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 7
  • VISION SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 9
  • STRATEGY SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 10
  • INNOVATION TOOLKIT SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 11
  • IDEA SHOPPING SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 12
  • USER VOICES SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 13
  • BRAND FOCUS SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 14
  • SERVICE CONCEPTS SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 15
  • KEY ASPECTS // Team // Strategic Framework // Presentations // Continuous Team Coaching SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 16
  • Q&A SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 17