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PROTECTING YOUR IMAGINATION
Inspiring cultures in corporate
environments
@KatrineRau
GE Design & Experience

@KatrineRau /...
I’d like to talk about 3 things.

companies
cultures
children
@KatrineRau // Protecting Your Imagination
EVALUATION

EXCITEMENT

CURIOSITY

@KatrineRau // Protecting Your Imagination
@KatrineRau // Protecting Your Imagination
TABLE OF CONTENTS

creativity

CHILDHOOD

@KatrineRau // Protecting Your Imagination

ADULTHOOD
@KatrineRau // Protecting Your Imagination
What can we learn from
the preschooler’s mind?
@KatrineRau // Protecting Your Imagination
Leslie McCollom
captured her
students most
brilliant quotes.

@KatrineRau // Protecting Your Imagination
COLLABORATION

“I have a super power. . .
it’s called sharing.”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

W...
TIME FOR THINKING DIFFERENTLY

“It’s outer space time. . . “
@KatrineRau // Protecting Your Imagination

THE INSIGHT

Do y...
PROTOTYPING

“Pretend I was nice and I
made pretty things for you.”
@KatrineRau // Protecting Your Imagination

THE INSIGH...
“STUFF” AND “STORIES”

“In our class, we are learning
how to use poems and knives”
@KatrineRau // Protecting Your Imaginat...
GROWING YOUR SKILLS

“I’m a kindergartner and
soon I’ll be at a stage where I
can be a man”
@KatrineRau // Protecting Your...
GOVERNANCE

“Please do not disturb:
we are good polices”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

We never...
STAYING EXCITED

“Before school, I always think
I don’t like school. But then I
remember I actually do.”
@KatrineRau // Pr...
AVOIDING HERO COMPLEX

“No Batmans at school”
@KatrineRau // Protecting Your Imagination

THE INSIGHT

Are you
positioning...
COLLABORATION
MANAGEMENT
PROCESS
INTERNAL BRAND
PROMOTIONS
GOVERNANCE
RETENTION
HIRING

@KatrineRau // Protecting Your Ima...
COLLABORATION
MANAGEMENT

Share nice.
Protect Thinking Time.

PROCESS
INTERNAL BRAND

Make imperfectly, then remake.
Show ...
THANKS!

“My heart is sending love to
everyone. Even you.”
@KatrineRau // Protecting Your Imagination
PROTECT YOUR IMAGINATION
Thanks!
Katrine Rau
GE Design & Experience

@KatrineRau // Protecting Your Imagination
SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau
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SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau

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Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau - GE

We are born creative: how can we re-ignite our youthful creativity? Katrine reviews an approach to merging corporate thinking with our forgotten childlike imagination.

Published in: Design, Technology, Business
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Transcript of "SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau"

  1. 1. PROTECTING YOUR IMAGINATION Inspiring cultures in corporate environments @KatrineRau GE Design & Experience @KatrineRau // Protecting Your Imagination
  2. 2. I’d like to talk about 3 things. companies cultures children @KatrineRau // Protecting Your Imagination
  3. 3. EVALUATION EXCITEMENT CURIOSITY @KatrineRau // Protecting Your Imagination
  4. 4. @KatrineRau // Protecting Your Imagination
  5. 5. TABLE OF CONTENTS creativity CHILDHOOD @KatrineRau // Protecting Your Imagination ADULTHOOD
  6. 6. @KatrineRau // Protecting Your Imagination
  7. 7. What can we learn from the preschooler’s mind? @KatrineRau // Protecting Your Imagination
  8. 8. Leslie McCollom captured her students most brilliant quotes. @KatrineRau // Protecting Your Imagination
  9. 9. COLLABORATION “I have a super power. . . it’s called sharing.” @KatrineRau // Protecting Your Imagination THE INSIGHT What does “sharing” look like in your organization?
  10. 10. TIME FOR THINKING DIFFERENTLY “It’s outer space time. . . “ @KatrineRau // Protecting Your Imagination THE INSIGHT Do you give your team time to think about the future?
  11. 11. PROTOTYPING “Pretend I was nice and I made pretty things for you.” @KatrineRau // Protecting Your Imagination THE INSIGHT What does your “making” culture look like?
  12. 12. “STUFF” AND “STORIES” “In our class, we are learning how to use poems and knives” @KatrineRau // Protecting Your Imagination THE INSIGHT Can your team tell stories? Do they have the tools they need?
  13. 13. GROWING YOUR SKILLS “I’m a kindergartner and soon I’ll be at a stage where I can be a man” @KatrineRau // Protecting Your Imagination THE INSIGHT How can we avoid “creative plateaus” and become better as professionals?
  14. 14. GOVERNANCE “Please do not disturb: we are good polices” @KatrineRau // Protecting Your Imagination THE INSIGHT We never like being told what to do: what is a better form of governance?
  15. 15. STAYING EXCITED “Before school, I always think I don’t like school. But then I remember I actually do.” @KatrineRau // Protecting Your Imagination THE INSIGHT How are you protecting your team from “boring”?
  16. 16. AVOIDING HERO COMPLEX “No Batmans at school” @KatrineRau // Protecting Your Imagination THE INSIGHT Are you positioning designers as “partners” or “heroes”?
  17. 17. COLLABORATION MANAGEMENT PROCESS INTERNAL BRAND PROMOTIONS GOVERNANCE RETENTION HIRING @KatrineRau // Protecting Your Imagination
  18. 18. COLLABORATION MANAGEMENT Share nice. Protect Thinking Time. PROCESS INTERNAL BRAND Make imperfectly, then remake. Show and Tell (not just one). PROMOTIONS GOVERNANCE Grow creativity, not just proficiencies. Make the “Police” feel “Good.” RETENTION HIRING Protect from boring & bureaucratic. Hire partners, not rockstars. @KatrineRau // Protecting Your Imagination
  19. 19. THANKS! “My heart is sending love to everyone. Even you.” @KatrineRau // Protecting Your Imagination
  20. 20. PROTECT YOUR IMAGINATION Thanks! Katrine Rau GE Design & Experience @KatrineRau // Protecting Your Imagination
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