SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau
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SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau

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Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau - GE ...

Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau - GE

We are born creative: how can we re-ignite our youthful creativity? Katrine reviews an approach to merging corporate thinking with our forgotten childlike imagination.

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SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau SDNC13 -Day2- Protecting your imagination: Inspiring Cultures in Corporate Environment by Katrine Rau Presentation Transcript

  • PROTECTING YOUR IMAGINATION Inspiring cultures in corporate environments @KatrineRau GE Design & Experience @KatrineRau // Protecting Your Imagination
  • I’d like to talk about 3 things. companies cultures children @KatrineRau // Protecting Your Imagination
  • EVALUATION EXCITEMENT CURIOSITY @KatrineRau // Protecting Your Imagination
  • @KatrineRau // Protecting Your Imagination
  • TABLE OF CONTENTS creativity CHILDHOOD @KatrineRau // Protecting Your Imagination ADULTHOOD
  • @KatrineRau // Protecting Your Imagination
  • What can we learn from the preschooler’s mind? @KatrineRau // Protecting Your Imagination
  • Leslie McCollom captured her students most brilliant quotes. @KatrineRau // Protecting Your Imagination
  • COLLABORATION “I have a super power. . . it’s called sharing.” @KatrineRau // Protecting Your Imagination THE INSIGHT What does “sharing” look like in your organization?
  • TIME FOR THINKING DIFFERENTLY “It’s outer space time. . . “ @KatrineRau // Protecting Your Imagination THE INSIGHT Do you give your team time to think about the future?
  • PROTOTYPING “Pretend I was nice and I made pretty things for you.” @KatrineRau // Protecting Your Imagination THE INSIGHT What does your “making” culture look like?
  • “STUFF” AND “STORIES” “In our class, we are learning how to use poems and knives” @KatrineRau // Protecting Your Imagination THE INSIGHT Can your team tell stories? Do they have the tools they need?
  • GROWING YOUR SKILLS “I’m a kindergartner and soon I’ll be at a stage where I can be a man” @KatrineRau // Protecting Your Imagination THE INSIGHT How can we avoid “creative plateaus” and become better as professionals?
  • GOVERNANCE “Please do not disturb: we are good polices” @KatrineRau // Protecting Your Imagination THE INSIGHT We never like being told what to do: what is a better form of governance?
  • STAYING EXCITED “Before school, I always think I don’t like school. But then I remember I actually do.” @KatrineRau // Protecting Your Imagination THE INSIGHT How are you protecting your team from “boring”?
  • AVOIDING HERO COMPLEX “No Batmans at school” @KatrineRau // Protecting Your Imagination THE INSIGHT Are you positioning designers as “partners” or “heroes”?
  • COLLABORATION MANAGEMENT PROCESS INTERNAL BRAND PROMOTIONS GOVERNANCE RETENTION HIRING @KatrineRau // Protecting Your Imagination
  • COLLABORATION MANAGEMENT Share nice. Protect Thinking Time. PROCESS INTERNAL BRAND Make imperfectly, then remake. Show and Tell (not just one). PROMOTIONS GOVERNANCE Grow creativity, not just proficiencies. Make the “Police” feel “Good.” RETENTION HIRING Protect from boring & bureaucratic. Hire partners, not rockstars. @KatrineRau // Protecting Your Imagination
  • THANKS! “My heart is sending love to everyone. Even you.” @KatrineRau // Protecting Your Imagination
  • PROTECT YOUR IMAGINATION Thanks! Katrine Rau GE Design & Experience @KatrineRau // Protecting Your Imagination