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SDL Media Manager on Digital Signage
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SDL Media Manager on Digital Signage

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A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, …

A brief introduction on what SDL Media Manager adds to (existing) Digital Signage / narrowcasting systems in order to convert viewer into buying customers. SDL Media Manager bridges Digital Signage, Mobile, Social Media and the Web.

Published in: Business, News & Politics

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  • 1. SDL MEDIA MANAGER & Digital SignageThe added value to Digital Signage Systems SDL Proprietary and Confidential
  • 2. What’s Digital Signage?“Digital Signage is a form of electronic display that shows television programming,menus, information, advertising and other messages. Digital displays can be found inpublic and private environments, such as retail stores, hotels, restaurants and in/oncorporate buildings.”
  • 3. Agenda1. SDL Media Manager a Brief introduction2. SDL Media Manager for Digital Signage - Optimizing Assets for distribution - Digital Signage as part of the Customer Journey3. Digital Signage & Conversion - Via Mobile - Via Social Media - Via the Web3
  • 4. SDL Media Managera Brief introduction SDL Proprietary and Confidential
  • 5. 6 Steps to Success: What can SDL Media Manager do for you?1. MANAGE Centralize media assets, manage metadata and cross-media transcode them to make them available across your channels.2. LOCALIZE Add content translation: subtitles & dubbing. One video asset for all your languages.3. DISTRIBUTE Cross media distribution management; Web, Mobile, Social Media, Digital Signage.5
  • 6. 6 Steps to Success: What can SDL Media Manager do for you?4. SOCIALIZE Use your system to spread & manage your media and message across social media. embeds, tell-a-friend, rate content5. ENRICH ‘Convert viewers into buyers’. Add in-screen apps on top of the content to collect contact information, direct the audience to your website, run promotions, etc.6. OPTIMIZE Study the conversion statistics and act on the reports. Making the customer journey an optimum rich-media experience.6
  • 7. SDL Media Manager forDigital Signage- Optimize Assets- Make Digital Signage part of the Customer Journey SDL Proprietary and Confidential
  • 8. Optimize Assets for DistributionEncoding, Distributing & Linking• Standardize video/image quality• Optimize file size before distribution, or• Link to the video’s instead of distributing video files; enables live feeds too. 8
  • 9. Make Digital Signage part of the Customer Journey Social Branch/Store Research Compare Share E-mail Call Center Get Help Evangelize Product Search Brand Friend Company Decide Trust E-Commerce Outdoor Ads Platforms / Games Advocacy Use Personalize Desire and Action Purchase Web Platforms / Games Awareness & Insights9 Customer
  • 10. 1. Push the Product/Offering & the Brand 2. Be transparent and responsive  Listen & Act on it 3. Build your brand on trust, easy-to-use & high service Convert viewers into buyers } Web Brand.com & Social Media Reach Out Mobile Digital Signage Harvest In-screen Apps10
  • 11. SDL Media Manager for Digital SignageMULTICHANNEL RETAILING• Is when a customer spreads shopping across a number of channels• Or when he/she buys via the various channels of one retailer• Or when he/she uses all kinds of channels for only one purchase Convert viewers into buying customers • Optimize Assets • Synchronize timing across Channels • Build your Story  adapt but be consistent } Web Brand.com & Social Media Reach Out Mobile Digital Signage Harvest In-screen Apps 11
  • 12. SDL Media Manager’s Digital Touch Points 1. PHYSICAL LOCATIONS - Digital Signage 2. ONLINE - Websites - Social Media 3. MOBILE - Phones - Tablets12
  • 13. Digital Signage& ConversionVia Mobile, Social Media & the Web SDL Proprietary and Confidential
  • 14. Digital Signage to Mobile  Scan & Convert
  • 15. Building Bridges across Borders DIGITAL SIGNAGE MOBILE SOCIAL MEDIA .tv .com
  • 16. SOCIALIZE & HARVEST: SDL Media Manager In-screen Applications DIGITAL SIGNAGE MOBILE SOCIAL MEDIA SOCIAL MEDIA PLAYER IN-SCREEN APPS
  • 17. Questions? Wouter Maagdenberg Founder & Product Manager wmaagdenberg@sdl.com
  • 18. Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks,service marks, images and logos are the property of their respective owners.This presentation and its content are SDL confidential unless otherwise specified, and may not becopied, used or distributed except as authorised by SDL.