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In October of 2003, the Kerry 2004 Internet team spent a week working on what they thought should be what the Internet Campaign could be - implementing many ideas from the basement of the National Campaign Office.
After completing a 10M / 70 page presentation, we revamped the presentation for the Campaign Manager and distilled it to these pages.
Kudos goes to all that was part of the effort - Luis Miranda, Morra Aarons, Dave Patten, Dick Bell, Erin Hofteig, Mike Nemec, Jessica MacLeman, Aaron Rosenthal and Richard Rho. And this effort would not have happened if not for the "cover" we got from Nick Grouf and David Waxman, who - at the time of people thinking the website was just an ATM for online hacks - gave the team the credibility to take time to test and measure our efforts and become the kind of team that Kerry became proud of.
Before there was A/B testing, before gamification, before social media marketing - there was the scientific method, email campaign testing and "troll patrolling".
Something to think about when people discuss the 2016 campaign.
Read more about those people here: http://www.politicalgastronomica.com/2004/11/recognizing_the_1/ and http://www.politicalgastronomica.com/2004/12/recognizing_the/