On October 23rd, 2014, we updated our
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When you advertise with AdWords, you pick words or phrases (called “keywords”) that are related to your business and your products or services.
You then use these keywords to create ads that target your potential customers when they search for your products or services on Google.
When a potential customer searches Google using the same or similar keywords, your Google AdWords ads may appear alongside or above the search results as a “Sponsored Link,” in response to the keywords searched.