0
LANDING PAGES 3.0What’s Hot & Spicy in LPO      Presented by ion interactive           @ioninteractive                    ...
Landing pages: What’s hot right now...1. Relevant2. Interactive3. Dynamic4. Progressive5. Mobile Ready6. Social7. Social S...
WHY?                           twitter: @ioninteractive                          www.ioninteractive.com       © i-on inter...
Conversion rates are the same today as theywere in the 1990’s—about 2.5%                                                  ...
Design SchoolCustomized design, maximum flexibility‣   Lead generation‣   Program micro-sites‣   Over 100% increase in    c...
American GreetingsHigher conversions, lower cost per acquisition‣   E-commerce optimization‣   Multi-brand, multi-channel‣...
WHAT WE FIND: 5.8%More than double industry average.                                                     twitter: @ioninte...
1. RELEVANT                                  twitter: @ioninteractive                                 www.ioninteractive.c...
Optimized landing pages for Keyword groupsProduct KeywordBrand KeywordNeed KeywordSingle Relevant Landing Page            ...
Optimized landing pages for Keyword groupsProduct Keyword      Product KeywordBrand Keyword        Brand KeywordNeed Keywo...
Localized versions                                         twitter: @ioninteractive                                       ...
Localized versions                                         twitter: @ioninteractive                                       ...
Localized versions                                         twitter: @ioninteractive                                       ...
Ask them....                                   twitter: @ioninteractive                                  www.ioninteractiv...
Ask them....                                   twitter: @ioninteractive                                  www.ioninteractiv...
Keyword-targeted landing experiencesLong-tail “MP3” keywords including content substitution for search query.             ...
Be relevant✓ Keyword group✓ Browser language detection✓ Geo-location✓ Hyper-local versions of pages (images, content, loca...
2. INTERACTIVE                                 twitter: @ioninteractive                                www.ioninteractive....
Images that “swipe”                                          twitter: @ioninteractive                                     ...
Images that “swipe”                                          twitter: @ioninteractive                                     ...
Interactive roll-overs                                           Interactive elements,                                    ...
Lightbox content                                       twitter: @ioninteractive                                      www.i...
Lightbox content                                       twitter: @ioninteractive                                      www.i...
Lightbox content                                       twitter: @ioninteractive                                      www.i...
Lightbox content                                       twitter: @ioninteractive                                      www.i...
Accordion content                                        twitter: @ioninteractive                                       ww...
Tabbed content                                     twitter: @ioninteractive                                    www.ioninte...
Interactive content✓ Tabs, accordions, rotators, swipes, pop ups, lightboxes✓ “On page” content exploration✓ Uses page rea...
3. DYNAMIC                                 twitter: @ioninteractive                                www.ioninteractive.com ...
Ask a question                                     twitter: @ioninteractive                                    www.ioninte...
Follow it through                                        twitter: @ioninteractive                                       ww...
Dynamic keyword insertion                                                twitter: @ioninteractive                         ...
Dynamic keyword insertion                                                twitter: @ioninteractive                         ...
Geo location targeting                                             twitter: @ioninteractive                               ...
Dynamic✓ Swap content on pages based on keywords, behaviors, etc✓ Swap images on pages based on Geo, Campaign ID✓ Increase...
4. PROGRESSIVE                                twitter: @ioninteractive                               www.ioninteractive.co...
MULTI-TOUCH                                  twitter: @ioninteractive                                 www.ioninteractive.c...
1st contact                                  twitter: @ioninteractive                                 www.ioninteractive.c...
2nd contact                                  twitter: @ioninteractive                                 www.ioninteractive.c...
3rd contact                                  twitter: @ioninteractive                                 www.ioninteractive.c...
Update contact info                                          twitter: @ioninteractive                                     ...
Progressive profiling✓ Reduces reliance on longer 1st forms✓ Removes conversion barriers✓ Relies on lead nurturing/drip ma...
MULTI-STEP                                 twitter: @ioninteractive                                www.ioninteractive.com ...
Step 1                             twitter: @ioninteractive                            www.ioninteractive.com         © i-...
Step 2                             twitter: @ioninteractive                            www.ioninteractive.com         © i-...
Each step branches for relevant content                                                        twitter: @ioninteractive   ...
Step 1                             twitter: @ioninteractive                            www.ioninteractive.com         © i-...
Step 2, 3, thank you!                                            twitter: @ioninteractive                                 ...
Step 1                             twitter: @ioninteractive                            www.ioninteractive.com         © i-...
Step 2                             twitter: @ioninteractive                            www.ioninteractive.com         © i-...
Thank you!                                 twitter: @ioninteractive                                www.ioninteractive.com ...
Multi-step forms✓ Visitors love them!✓ Reduces perceived barrier to conversion✓ Allows each progressive step to be more re...
5. MOBILE READY                                 twitter: @ioninteractive                                www.ioninteractive...
Is it time to go mobile on your landing pages?✓ Almost 7% of US web traffic comes from mobile and other non-computer  devi...
MOBILE TEMPLATES                                twitter: @ioninteractive                               www.ioninteractive....
Mobile-version (using mobile templates)                                                        twitter: @ioninteractive   ...
Mobile-version (using mobile templates)                                                        twitter: @ioninteractive   ...
AUTOMATIC MOBILE                                twitter: @ioninteractive                               www.ioninteractive....
Automatically optimized for mobile browser                                                        twitter: @ioninteractive...
Create mobile versions for high-traffic campaigns                                                         twitter: @ionint...
Automatic mobile optimization                                                    twitter: @ioninteractive                 ...
Mobile-optimized pages✓ Monitor your mobile traffic to determine volume and areas  of opportunity✓ Hand-crafted pages for ...
5. SOCIAL                                twitter: @ioninteractive                               www.ioninteractive.com    ...
Social beacons can provide assurances                                                       twitter: @ioninteractive      ...
Social beacons can provide assurances                                                       twitter: @ioninteractive      ...
Fans & videos provide ‘social proof’                                                           twitter: @ioninteractive   ...
Fans & videos provide ‘social proof’                                                           twitter: @ioninteractive   ...
Social engagement may be a form of conversion                                                       twitter: @ioninteracti...
Social is the conversion...                                                  twitter: @ioninteractive                     ...
Social conversions                                         twitter: @ioninteractive                                       ...
Social conversions                                         twitter: @ioninteractive                                       ...
6. SOCIAL SIGN-IN                                  twitter: @ioninteractive                                 www.ioninterac...
Easy conversion with social                                                  twitter: @ioninteractive                     ...
Increase data accuracy                                             twitter: @ioninteractive                               ...
Increase user engagement                                               twitter: @ioninteractive                           ...
Social Sign-in✓ Users register using an existing identity, reduces barriers  and makes it easy to convert✓ 25% of online p...
7. DISPOSABLE                                    twitter: @ioninteractive                                   www.ioninterac...
Make them quickly, efficiently                                               twitter: @ioninteractive                      ...
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
Disposable✓ Don’t over-invest in creative that may not be effective   ✓ Use templates   ✓ Re-useable images   ✓ Re-useable...
8. DATA-MINED                                    twitter: @ioninteractive                                   www.ioninterac...
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
What to look for✓   Bounce rate✓   Conversion rate✓   Conversion quality     ✓ Lead engagement (pre and post conversion)  ...
9. INTEGRATED                                    twitter: @ioninteractive                                   www.ioninterac...
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
twitter: @ioninteractive                   www.ioninteractive.com© i-on interactive, inc. All rights reserved.
Single landing page emaildisplaysocial PPCmobileaffiliate           Single Landing Page                                    ...
Single and Targeted Landing Experiences email                                 emaildisplay                               d...
Integrate your marketing tools                                                twitter: @ioninteractive                    ...
Integrate✓ Beyond the marketing department✓ From PPC to Social✓ All of your marketing tools                               ...
TEST!!If not now, when?Email sdelz@ioninteractive.com for aGuide to Online Testing                                        ...
WILL YOUR LANDING PAGES BE     HOT & SPICY IN 2012?Thank you for joining us today!         Presented by ion interactive   ...
SUSAN DELZAccount Development Directorsdelz@ioninteractive.comion_poodle                                                  ...
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SEMPDX_SearchFest_Landing_Pages_2012

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Learn the latest trends in landing pages for 2012.

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Transcript of "SEMPDX_SearchFest_Landing_Pages_2012"

  1. 1. LANDING PAGES 3.0What’s Hot & Spicy in LPO Presented by ion interactive @ioninteractive twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  2. 2. Landing pages: What’s hot right now...1. Relevant2. Interactive3. Dynamic4. Progressive5. Mobile Ready6. Social7. Social Sign-on8. Disposable9. Data-mined10. Integrated twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  3. 3. WHY? twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  4. 4. Conversion rates are the same today as theywere in the 1990’s—about 2.5% twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  5. 5. Design SchoolCustomized design, maximum flexibility‣ Lead generation‣ Program micro-sites‣ Over 100% increase in conversions‣ Higher lead quality than website leads twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  6. 6. American GreetingsHigher conversions, lower cost per acquisition‣ E-commerce optimization‣ Multi-brand, multi-channel‣ 30% increase in conversion‣ 20% reduction in CPA‣ Thousands of landing pages & tests twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  7. 7. WHAT WE FIND: 5.8%More than double industry average. twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  8. 8. 1. RELEVANT twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  9. 9. Optimized landing pages for Keyword groupsProduct KeywordBrand KeywordNeed KeywordSingle Relevant Landing Page twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  10. 10. Optimized landing pages for Keyword groupsProduct Keyword Product KeywordBrand Keyword Brand KeywordNeed Keyword Need KeywordSingle Relevant Keyword Targeted Landing Page Landing Pages twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  11. 11. Localized versions twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  12. 12. Localized versions twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  13. 13. Localized versions twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  14. 14. Ask them.... twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  15. 15. Ask them.... twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  16. 16. Keyword-targeted landing experiencesLong-tail “MP3” keywords including content substitution for search query. twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  17. 17. Be relevant✓ Keyword group✓ Browser language detection✓ Geo-location✓ Hyper-local versions of pages (images, content, locations)✓ Makes it relevant to them—increases specificity twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  18. 18. 2. INTERACTIVE twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  19. 19. Images that “swipe” twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  20. 20. Images that “swipe” twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  21. 21. Interactive roll-overs Interactive elements, like roll-overs, tabs & accordions are coded once and then re-used multiple places twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  22. 22. Lightbox content twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  23. 23. Lightbox content twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  24. 24. Lightbox content twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  25. 25. Lightbox content twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  26. 26. Accordion content twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  27. 27. Tabbed content twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  28. 28. Interactive content✓ Tabs, accordions, rotators, swipes, pop ups, lightboxes✓ “On page” content exploration✓ Uses page real estate efficiently✓ Conversion focused✓ High production resources ✓ Dynamic templates make it fast & easy to produce twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  29. 29. 3. DYNAMIC twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  30. 30. Ask a question twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  31. 31. Follow it through twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  32. 32. Dynamic keyword insertion twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  33. 33. Dynamic keyword insertion twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  34. 34. Geo location targeting twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  35. 35. Dynamic✓ Swap content on pages based on keywords, behaviors, etc✓ Swap images on pages based on Geo, Campaign ID✓ Increases relevancy & specificity✓ Increases odds of conversion twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  36. 36. 4. PROGRESSIVE twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  37. 37. MULTI-TOUCH twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  38. 38. 1st contact twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  39. 39. 2nd contact twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  40. 40. 3rd contact twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  41. 41. Update contact info twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  42. 42. Progressive profiling✓ Reduces reliance on longer 1st forms✓ Removes conversion barriers✓ Relies on lead nurturing/drip marketing to bring them back for progressive steps twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  43. 43. MULTI-STEP twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  44. 44. Step 1 twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  45. 45. Step 2 twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  46. 46. Each step branches for relevant content twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  47. 47. Step 1 twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  48. 48. Step 2, 3, thank you! twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  49. 49. Step 1 twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  50. 50. Step 2 twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  51. 51. Thank you! twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  52. 52. Multi-step forms✓ Visitors love them!✓ Reduces perceived barrier to conversion✓ Allows each progressive step to be more relevant twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  53. 53. 5. MOBILE READY twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  54. 54. Is it time to go mobile on your landing pages?✓ Almost 7% of US web traffic comes from mobile and other non-computer devices✓ US adults spend more time with mobile than with print magazines and newspapers combined✓ 60% plan to use their smartphone and tablet for shopping this holiday season✓ Mobile sales will quadruple by 2015✓ 67% of consumers will use their smartphones to find store locations, 59% to compare prices, 51% to obtain product information, 46% to check product availability, 45% to read reviews, 45% to shop online, 41% to find and use coupons, 40% to scan bar codes, and 35% to access social media (Source: Deloitte’s 2011 Annual Holiday Survey)✓ 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics 2011 Mobile Search Insights Study, conducted by ROI Research) twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  55. 55. MOBILE TEMPLATES twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  56. 56. Mobile-version (using mobile templates) twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  57. 57. Mobile-version (using mobile templates) twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  58. 58. AUTOMATIC MOBILE twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  59. 59. Automatically optimized for mobile browser twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  60. 60. Create mobile versions for high-traffic campaigns twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  61. 61. Automatic mobile optimization twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  62. 62. Mobile-optimized pages✓ Monitor your mobile traffic to determine volume and areas of opportunity✓ Hand-crafted pages for mobile campaigns ✓ Decide which content to place on page and how to position✓ Automatic optimization to “catch” mobile traffic ✓ Reduces effort to produce mobile✓ Landing page best practices still apply!!!!!✓ Make it easy to convert twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  63. 63. 5. SOCIAL twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  64. 64. Social beacons can provide assurances twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  65. 65. Social beacons can provide assurances twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  66. 66. Fans & videos provide ‘social proof’ twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  67. 67. Fans & videos provide ‘social proof’ twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  68. 68. Social engagement may be a form of conversion twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  69. 69. Social is the conversion... twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  70. 70. Social conversions twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  71. 71. Social conversions twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  72. 72. 6. SOCIAL SIGN-IN twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  73. 73. Easy conversion with social twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  74. 74. Increase data accuracy twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  75. 75. Increase user engagement twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  76. 76. Social Sign-in✓ Users register using an existing identity, reduces barriers and makes it easy to convert✓ 25% of online publishers and eCommerce companies have implemented social sign-in✓ 92% of users surveyed are aware of social sign-on✓ 42% agreed that companies offering social sign-on are more up to date✓ Increases odds of conversion, build engagement and evangelism twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  77. 77. 7. DISPOSABLE twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  78. 78. Make them quickly, efficiently twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  79. 79. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  80. 80. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  81. 81. Disposable✓ Don’t over-invest in creative that may not be effective ✓ Use templates ✓ Re-useable images ✓ Re-useable content✓ Reduce reliance on tech & design resources✓ Allows you to scale efficiently—multiple versions, more dynamic, etc✓ Enables agility—quick speed to market with your ideas twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  82. 82. 8. DATA-MINED twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  83. 83. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  84. 84. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  85. 85. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  86. 86. What to look for✓ Bounce rate✓ Conversion rate✓ Conversion quality ✓ Lead engagement (pre and post conversion) ✓ Lead quality ✓ Order value✓ Visitor behavior on the page ✓ Which actions lead to conversion? Which don’t?✓ Results by traffic sources twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  87. 87. 9. INTEGRATED twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  88. 88. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  89. 89. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  90. 90. twitter: @ioninteractive www.ioninteractive.com© i-on interactive, inc. All rights reserved.
  91. 91. Single landing page emaildisplaysocial PPCmobileaffiliate Single Landing Page twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  92. 92. Single and Targeted Landing Experiences email emaildisplay displaysocial social PPC PPCmobile mobileaffiliate affiliate Single Landing Page Targeted Landing Pages twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  93. 93. Integrate your marketing tools twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  94. 94. Integrate✓ Beyond the marketing department✓ From PPC to Social✓ All of your marketing tools twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  95. 95. TEST!!If not now, when?Email sdelz@ioninteractive.com for aGuide to Online Testing twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  96. 96. WILL YOUR LANDING PAGES BE HOT & SPICY IN 2012?Thank you for joining us today! Presented by ion interactive @ioninteractive info@ioninteractive.com twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
  97. 97. SUSAN DELZAccount Development Directorsdelz@ioninteractive.comion_poodle twitter: @ioninteractive www.ioninteractive.com © i-on interactive, inc. All rights reserved.
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